Facebook & Social Media Advertising In Inwood

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing will provide you with the means to access people In Inwood, with the interests and geography you seek.

Obviously, everything comes at a price. You must pay Facebook for the traffic you receive. The question becomes, can it be worth the cost?

When you connect with people In Inwood, then what? It truly depends on what you want to accomplish. Are we pushing visitors to your website? Are we looking to get people In Inwood to become fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Before launching your advertising campaign, we are able to help you to identify what it is that you really need to achieve.

Remember to let our website design company In Inwood to help you to achieve results. Exceptional designs created by our website design agency drive success and achieve results!

Reaching Your Prospects In Inwood on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have visited your website previously (retargeting);
• People that are fans of your page;
• Individuals who may have similar pursuits (including other pages on Facebook);
• Prospects who meet demographic factors;
• People that are already your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, salary, profession, job title, location, pursuits and more. These individuals end up part of an "audience" which can consist of many people. Facebook doesn't give us that list, but it will show our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main advantage Facebook offers In Inwood is its ability to appear in front of prospects who are not proactively trying to find what you offer. This doesn't mean they won't be interested. It just means they aren't actively performing a search when they see your advertisement. However, they probably were seeking something such as what you offer very recently.

The search engines like Google are limited to the people in fact searching. A person may be in the market for legal counsel, but if they are not performing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Out to Regional Areas

• Are you an attorney? Medical professional? Home renovation company? A restaurant or retailer?
• For any company who does business regionally In Inwood Facebook is a great method to appear in front of your target audience.
• We have the ability to focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special offer on Mondays? We can do that.

The attractiveness of Facebook is the ability to target. You can run a very small campaign that behaves in huge ways, by simply concentrating on the right prospects, in the right area, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per ad view (paying for ads to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a downside to Facebook. Rather, an individual is in a different frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they're searching since they have a genuine need. They have a tendency to convert from surfer to qualified prospect at a greater rate, simply because they have a need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture someone's attention. They may or may not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to discuss the services of our PPC advertising company, our local ad agency, SEO ad agency in NY or remarketing agency
please contact our offices.

Whether Facebook is really a "good deal" for your marketing spend truly depends on the numbers.

Suppose search engine clicks are $11 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and how the market reacts to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk County website design consultants, our graphic design on LI or our advertising consulting services contact us today.

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is critical. Within an advertisement we test images, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our exceptional advertising campaign management is the critical component in making the most of your advertising and marketing spend with all internet marketing, but particularly with Facebook.

Our lead gen service in NY and services of our display advertising company in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063