Facebook & Social Media Advertising In Inwood

If you're trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing will provide you with the means to access people In Inwood, having the interests and geo targeting you seek.

Needless to say, everything comes at a price. You do need to pay Facebook for the traffic you get. The question becomes, will it be worth the cost?

Once you appear in front of people In Inwood, then what? It truly depends on what you want to achieve. Are we driving visitors to your site? Are we hoping to get people In Inwood to become fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Before starting your marketing campaign, we can help you to figure out precisely what you really need to accomplish.

Remember to talk to our website design agency In Inwood to serve your business to achieve results. Excellent designs designed by our website design agency help you and achieve results!

Reaching Your Prospects In Inwood on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Concentrating on those who have visited your web site in the past (retargeting);
• People that are followers of your page;
• Prospects who may have very similar passions (such as other pages on Facebook);
• People who meet demographic considerations;
• People that are already your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, income, career, job title, location, passions and even more. These people become part of an "audience" which may consist of any number of individuals. Facebook does not provide us with that list, but it will show our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Necessary

The main benefit Facebook offers In Inwood is its ability to get to prospects that are not actively looking for what you offer. This doesn't mean they will not be interested. It just means they are not actively conducting a search when they see your ad. However, they most likely were looking for something like what you provide quite recently.

The search engines are limited to individuals actually searching. A prospect may be in the market for a lawyer, but if they aren't performing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Local Niches

• Are you a lawyer? Medical professional? Home repair business? A restaurant or retailer?
• For any company who conducts business regionally In Inwood Facebook is an excellent way to reach your target audience.
• We have the ability to concentrate on your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Tuesdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a very small campaign that behaves in very big ways, by simply targeting the right prospects, in the right geo, with the right message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per impression (paying for advertisements to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there is a downside to Facebook. Rather, the user is in some other frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they're searching since they have a real need. They have a tendency to convert from surfer to prospect at a higher rate, because they have a current need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture a person's focus. They might or might not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our LI PPC advertising agency, our local ad professionals, SEO ad agency in NY or retargeting campaign
please contact our offices.

Whether Facebook is really a "great deal" for your advertising spend truly depends on the numbers.

Suppose search engine mouse clicks are $14 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your campaign, your offer, and how the marketplace reacts to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our website design consultants, our graphic design in Suffolk County or our online marketing consulting services on LI contact us today.

Facebook Strategies Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is vital. Within an ad we test graphics, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our exceptional marketing campaign operations is the crucial component in making the most of your marketing and advertising dollars with all online advertising, but particularly with Facebook.

Our lead generation company in New York and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063