Facebook & Social Media Advertising In Inwood

If you are hoping to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In Inwood, having the interests and geo targeting you want.

Of course, everything comes at a price. You must pay Facebook for the targeted visitors you receive. The question becomes, is it worth the cost?

When you appear in front of people In Inwood, then what? It truly depends on what you would like to accomplish. Are we pushing visitors to your website? Are we hoping to get people In Inwood to become fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your marketing campaign, we can help you to figure out precisely what you need to accomplish.

Remember to let our website design company In Inwood to serve your business to succeed. Strong designs designed by our website design agency help you and drive results!

Reaching Your Prospects In Inwood on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Concentrating on those who have been to your site in the past (retargeting);
• People who are fans of your page;
• Individuals that have similar pursuits (including other pages on Facebook);
• Potential customers who meet demographic criteria;
• People that are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, salary, occupation, job title, location, interests and more. These individuals end up part of an "audience" which can include any number of individuals. Facebook doesn't provide us with that list, however it will present our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The primary advantage Facebook offers In Inwood is its ability to reach prospects that are not actively searching for what you offer. This does not mean they won't be interested. It simply means they aren't proactively performing a search when they view your ad. However, they most likely were hoping to find something such as what you offer very recently.

The search engines are limited to people in fact searching. A person may be interested in an attorney, but if they are not doing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Getting to Local Areas

• Are you a lawyer? Medical professional? Home services business? A restaurant or store?
• For any business who conducts business regionally In Inwood Facebook is a superb way to reach your target audience.
• We have the ability to concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Thursdays? We can do that.

The great thing about Facebook is the capacity to target. You can operate a small marketing campaign that functions in very big ways, by simply concentrating on the correct prospects, in the right area, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad view (paying for ads to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there's a problem with Facebook. Rather, the person is in some other mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they're searching since they have a genuine need. They have a tendency to convert from surfer to prospect at a higher rate, because they have a need that they must fulfill (finding legal help).

In comparison, an ad on Facebook may capture someone's attention. They might or might not be actively looking for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about next.

If you would like to discuss the services of our Nassau PPC advertising consultants, our local advertising agency in Nassau, SEO ad agency or remarketing campaign in Suffolk
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing budget genuinely depends on the numbers.

Suppose Bing mouse clicks are $10 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and how the marketplace responds to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Long Island website design experts, our graphic design experts in Suffolk County or our marketing consulting services in NY call us today.

Facebook Promotions Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an ad we test images, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our outstanding advertising campaign management is the critical component in making the most of your advertising and marketing spend with all internet advertising, but especially with Facebook.

Our lead generation service and services of our display advertising professionals go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063