Facebook & Social Media Advertising In Irvington

If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Irvington, having the interests and geographic targeting you want.

Obviously, everything comes at a price. You do need to pay Facebook for the targeted visitors you receive. The concern becomes, can it be worth the cost?

Once you connect with people In Irvington, then what? It truly depends on what you want to achieve. Are we pushing visitors to your website? Are we hoping to get people In Irvington to become fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your advertising campaign, we can help you to figure out what it is that you need to accomplish.

Remember to call our website design agency In Irvington to help you to achieve real results. Strong designs developed by our website design experts help you and secure results!

Reaching Your Prospects In Irvington on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Targeting individuals who have been to your web site in the past (retargeting);
• Prospects that are fans of your page;
• Individuals that have related pursuits (including other pages on Facebook);
• Individuals who meet demographic criteria;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, salary, career, job title, location, passions and much more. These individuals become part of an "audience" which may include any number of people. Facebook does not give us that list, however it will show our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary advantage Facebook offers In Irvington is its capacity to appear in front of prospects who are not actively looking for what you offer. This does not necessarily mean they will not have an interest. It simply means they aren't proactively performing a search when they view your ad. However, they most likely were looking for something such as what you provide very recently.

The search engines are limited to people in fact searching. A person may be in the market for legal counsel, but if they are not performing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting to Local Market Places

• Are you an attorney? Doctor? Home services company? A restaurant or merchant?
• For any business who does business regionally In Irvington Facebook is an excellent way to appear in front of your target audience.
• We can focus on your prospects in numerous ways.
• Only need to reach women 35-65 in a few zip codes? No worries!
• Want to have a special offer on Wednesday? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a very small marketing campaign that functions in very big ways, simply by targeting the right prospects, in the right market, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per impression (paying for advertisements to be shown, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a challenge with Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they're browsing since they have a true need. They tend to convert from web surfer to qualified prospect at a greater rate, because they have a need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook might capture a person's focus. They might or might not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our PPC advertising consultants, our local ad professionals on LI, SEO company or retargeting agency
please contact our offices.

Whether Facebook is a "good deal" for your advertising dollars genuinely depends on the numbers.

Suppose search engine clicks are $14 and Facebook visitors are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and the way the market reacts to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our New York website design gurus, our graphic design experts in Nassau County or our marketing consulting services call us today.

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is vital. Within an ad we test images, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our exceptional advertising campaign operations is the critical component in making the most of your marketing spend with all internet marketing, but especially with Facebook.

Our lead generation in New York and services of our paid media consultants in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063