Facebook & Social Media Advertising In Irvington

If you are trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising and marketing will give you access to people In Irvington, possessing the interests and geo targeting you want.

Of course, everything comes at a cost. You must pay Facebook for the visitors you receive. The question becomes, is it worth the cost?

After you appear in front of people In Irvington, then what? It genuinely depends on what you would like to accomplish. Are we driving people to your website? Are we hoping to get people In Irvington to be fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Prior to launching your campaign, we are able to help you to pinpoint precisely what you need to achieve.

Remember to allow our website design experts In Irvington to help you to succeed. Quality designs developed by our website design agency can help and secure results!

Reaching Your Prospects In Irvington on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Concentrating on those who have visited your site before (retargeting);
• Potential customers who are fans of your page;
• Individuals who may have very similar passions (including other pages on Facebook);
• People who meet demographic factors;
• People that are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, salary, profession, job title, area, pursuits and much more. These people end up part of an "audience" which may consist of many people. Facebook doesn't provide us with that list, however it will display our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The main advantage Facebook offers In Irvington is its ability to get to prospects that are not actively searching for what you offer. This does not necessarily mean they will not have an interest. It simply means they are not proactively performing a search when they view your advertisement. However, they probably were hoping to find something similar to what you offer very recently.

The search engines like Google are limited to people actually searching. A person may be interested in legal counsel, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Out to Local Niches

• Are you an attorney? Health care provider? Home repair business? A restaurant or store?
• For any company who conducts business regionally In Irvington Facebook is an excellent way to appear in front of your target audience.
• We have the ability to focus on your prospects in several ways.
• Only want to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special offer on Wednesday? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a very small campaign that behaves in huge ways, by simply concentrating on the right prospects, in the right geo, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad view (paying for ads to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a challenge with Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they are browsing since they have a actual need. They tend to convert from web surfer to prospect at a higher rate, simply because they have a need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch a person's interest. They might or might not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next.

If you would like to discuss the services of our PPC advertising company, our local ad experts, SEO ad agency or remarketing agencies
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing dollars truly depends upon the numbers.

Suppose Bing mouse clicks are $11 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your strategy, your offer, and the way the market reacts to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Long Island website design agency, our graphic design experts in Nassau County or our marketing consulting services contact us today.

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an ad we test pictures, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our outstanding marketing campaign management is the essential component in making the most of your advertising and marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation service and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063