Facebook & Social Media Advertising In Irvington

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising will give you access to people In Irvington, with the interests and geographic targeting you seek.

Of course, everything comes at a cost. You need to pay Facebook for the targeted traffic you get. The question becomes, can it be worth the money?

When you connect with people In Irvington, then what? It truly depends on what you want to accomplish. Are we driving visitors to your website? Are we hoping to get people In Irvington to be fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your advertising campaign, we can help you to pinpoint precisely what you really need to accomplish.

Remember to meet with our website design agency In Irvington to assist your business to achieve real results. Professional designs designed by our website design agency help your business and drive results!

Reaching Your Prospects In Irvington on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Concentrating on those who have been to your web site before (retargeting);
• Individuals that are fans of your page;
• Individuals that have related passions (such as other pages on Facebook);
• Individuals who meet demographic criteria;
• People that are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, salary, profession, job title, location, passions and much more. These individuals end up part of an "audience" which may include any number of individuals. Facebook doesn't provide us with that list, but it will display our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Required

The main benefit Facebook offers In Irvington is its capacity to get to prospects that are not proactively looking for what you offer. This does not necessarily mean they will not be interested. It just means they aren't actively performing a search when they view your ad. However, they most likely were hoping to find something similar to what you offer very recently.

The search engines like Google are restricted to the people in fact searching. A prospect may be interested in legal counsel, but if they are not doing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Out to Local Areas

• Are you a lawyer? Health care provider? Home services company? A restaurant or merchant?
• For any organization who does business regionally In Irvington Facebook is a great technique to reach your target audience.
• We are able to concentrate on your prospects in several ways.
• Only need to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Thursdays? We are able to do that.

The beauty of Facebook is the ability to target. You can run a very small campaign that functions in very big ways, by simply targeting the right prospects, in the right location, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad impression (spending money on advertisements to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there is a downside to Facebook. Rather, the user is in some other mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they're browsing since they have a genuine need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, because they have a need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook might capture a person's interest. They may or may not be actively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will discover next.

If you would like to discuss the services of our Nassau PPC advertising company, our local ad agency in New York, SEO advertising agency or remarketing campaign in Nassau County
please contact our offices.

Whether Facebook is a "good deal" for your marketing budget really depends upon the numbers.

Suppose search engine clicks are $10 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your strategy, your offer, and how the marketplace reacts to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our web site design professionals, our graphic design experts in Suffolk County or our marketing consulting services in Nassau call us today.

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an advertisement we test graphics, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our superb marketing campaign operations is the crucial component in making the most of your marketing dollars with all internet marketing, but especially with Facebook.

Our lead generation in NY and services of our display advertising company in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063