Facebook & Social Media Advertising In Island Park

If you're trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media marketing will provide you with access to people In Island Park, having the interests and geography you want.

Of course, everything comes at a price. You do need to pay Facebook for the targeted visitors you receive. The concern becomes, will it be worth the cost?

When you appear in front of people In Island Park, then what? It really depends on what you want to achieve. Are we pushing people to your website? Are we trying to get people In Island Park to become fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your marketing campaign, we are able to help you to determine what it is that you need to achieve.

Remember to call our website design company In Island Park to help you to achieve results. Effective designs created by our website design agency can help and drive results!

Reaching Your Prospects In Island Park on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Targeting people who have visited your website before (retargeting);
• Prospects who are fans of your page;
• Prospects who have similar pursuits (including other pages on Facebook);
• People who meet demographic factors;
• People who are already your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, salary, occupation, job title, area, passions and much more. These individuals become part of an "audience" which may consist of many people. Facebook doesn't give us that list, but it will show our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The primary advantage Facebook offers In Island Park is its capability to get to prospects who are not actively searching for what you offer. This does not necessarily mean they will not be interested. It simply means they are not proactively performing a search when they see your advertisement. However, they most likely were hoping to find something similar to what you provide very recently.

The search engines like Google are limited to people actually searching. A prospect may be considering legal counsel, but if they are not performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Regional Markets

• Are you an attorney? Physician? Home renovation company? A restaurant or store?
• For any business who conducts business regionally In Island Park Facebook is an excellent technique to appear in front of your target audience.
• We have the ability to target your prospects in numerous ways.
• Only wish to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Wednesday? We are able to do that.

The great thing about Facebook is the capacity to target. You can run a small campaign that behaves in huge ways, by simply targeting the right prospects, in the right region, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad impression (spending money on advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there is a disadvantage in Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they are browsing since they have a real need. They tend to convert from web surfer to lead at a greater rate, simply because they have a need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch a person's focus. They might or might not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our PPC ad consultants, our local ad company in Suffolk County, SEO ad agency or retargeting agency
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising spend really depends on the numbers.

Suppose search engine clicks are $10 and Facebook clicks are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your strategy, your offer, and exactly how the market responds to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Nassau County web design experts, our graphic design in Nassau or our advertising consulting services in Suffolk call us today.

Facebook Campaigns Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an advertisement we test pictures, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our superb marketing campaign management is the crucial component in making the most of your marketing spend with all online advertising, but particularly with Facebook.

Our lead generation on Long Island and services of our display advertising experts in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063