Facebook & Social Media Advertising In Island Park

If you are trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook marketing will provide you with the means to access people In Island Park, having the interests and geography you seek.

Of course, everything comes at a cost. You do need to pay Facebook for the visitors you receive. The concern becomes, can it be worth the money?

After you appear in front of people In Island Park, then what? It genuinely depends on what you want to achieve. Are we pushing visitors to your web site? Are we hoping to get people In Island Park to become fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Before starting your campaign, we can help you to pinpoint precisely what you really need to achieve.

Remember to call our website design experts In Island Park to serve you to achieve real results. Excellent designs from our website design experts help your business and drive results!

Reaching Your Prospects In Island Park on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have visited your web site before (retargeting);
• People that are enthusiasts of your page;
• Potential customers who have very similar pursuits (including other pages on Facebook);
• People who meet demographic factors;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, salary, profession, job title, area, passions and even more. These people become part of an "audience" which may consist of any number of people. Facebook doesn't provide us with that list, however it will display our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Required

The main benefit Facebook offers In Island Park is its capability to appear in front of prospects that are not proactively searching for what you offer. This doesn't mean they will not have an interest. It simply means they aren't actively performing a search when they view your ad. However, they probably were looking for something such as what you offer quite recently.

The search engines like Google are limited to individuals in fact searching. A person may be in the market for an attorney, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Regional Markets

• Are you an attorney? Physician? Home services business? A restaurant or merchant?
• For any business who does business locally In Island Park Facebook is a great way to reach your target audience.
• We have the ability to focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special on Mondays? We can do that.

The beauty of Facebook is the ability to target. You can run a very small marketing campaign that behaves in very big ways, by simply focusing on the correct prospects, in the right location, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad view (paying for advertisements to be shown, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a challenge with Facebook. Rather, the user is in a different mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they are browsing because they have a true need. They tend to convert from surfer to prospect at a greater rate, since they have a need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook might catch someone's attention. They might or might not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will discover next.

If you would like to discuss the services of our NY pay per click ad company, our local ad agency in Suffolk, search engine optimization ad agency in Suffolk County or remarketing agency in New York
please contact our offices.

Whether Facebook is a "good deal" for your marketing dollars genuinely depends upon the numbers.

Suppose Google clicks are $12 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and the way the market responds to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our NY website design gurus, our graphic design experts or our marketing consulting services contact us today.

Facebook Promotions Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is critical. Within an advertisement we test graphics, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our outstanding campaign operations is the critical component in making the most of your marketing spend with all internet advertising, but particularly with Facebook.

Our lead generation service in Nassau County and services of our display advertising advertising agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063