Facebook & Social Media Advertising In Island Park

If you are trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising will give you access to people In Island Park, with the interests and geography you seek.

Of course, everything comes at a price. You must pay Facebook for the targeted traffic you receive. The question becomes, will it be worth it?

When you connect with people In Island Park, then what? It genuinely depends on what you want to achieve. Are we pushing people to your site? Are we hoping to get people In Island Park to become fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Before launching your campaign, we can help you to pinpoint precisely what you need to achieve.

Remember to call our website design experts In Island Park to work with your business to maximize results. Excellent designs implemented by our website design company help your business and secure results!

Reaching Your Prospects In Island Park on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Concentrating on people who have visited your website previously (retargeting);
• Prospects who are followers of your page;
• Individuals who may have related interests (which include other pages on Facebook);
• Potential customers who meet demographic considerations;
• People that are already your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, income, career, job title, area, passions and more. These individuals end up part of an "audience" which can consist of many individuals. Facebook doesn't provide us with that list, but it will show our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The main benefit Facebook offers In Island Park is its capacity to reach prospects that are not proactively searching for what you offer. This doesn't mean they won't be interested. It simply means they aren't proactively performing a search when they see your ad. However, they most likely were seeking something similar to what you provide very recently.

The search engines like Google are limited to individuals actually searching. A prospect may be in the market for a lawyer, but if they are not performing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Regional Niches

• Are you an attorney? Doctor? Home services business? A restaurant or merchant?
• For any company who conducts business regionally In Island Park Facebook is an excellent way to reach your audience.
• We are able to concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Tuesdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a very small advertising campaign that behaves in huge ways, by just focusing on the right prospects, in the right market, with the right message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (spending money on ads to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a disadvantage in Facebook. Rather, the user is in a different state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they're searching because they have a true need. They have a tendency to convert from web surfer to prospect at a higher rate, since they have a need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook might catch a person's interest. They may or may not be actively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to talk about the services of our Suffolk County pay per click advertising agency, our local advertising company in Nassau, search engine optimization ad agency in Nassau or retargeting campaign on LI
please contact our offices.

Whether Facebook is a "great deal" for your marketing budget genuinely depends on the numbers.

Suppose search engine mouse clicks are $11 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our Suffolk County website design agency, our graphic design services in Nassau County or our marketing consulting services in Suffolk County call us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an ad we test graphics, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our superb marketing campaign operations is the crucial component in making the most of your advertising spend with all online advertising, but particularly with Facebook.

Our lead gen service in New York and services of our paid media ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063