Facebook & Social Media Advertising In Islandia

If you are trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising will give you the means to access people In Islandia, with the interests and geographic targeting you seek.

Obviously, everything comes at a cost. You must pay Facebook for the targeted visitors you get. The question becomes, will it be worth the cost?

After you reach people In Islandia, then what? It truly depends on what you would like to achieve. Are we sending visitors to your website? Are we hoping to get people In Islandia to be fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Before launching your campaign, we can help you to figure out what it is that you need to achieve.

Remember to meet with our website design experts In Islandia to work with your business to succeed. Effective designs created by our website design agency help your business and achieve results!

Reaching Your Prospects In Islandia on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your web site before (retargeting);
• People who are fans of your page;
• Individuals that have related pursuits (which include other pages on Facebook);
• People who meet demographic criteria;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, salary, occupation, job title, location, interests and more. These people end up part of an "audience" which can include many individuals. Facebook does not provide us with that list, however it will present our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The main benefit Facebook offers In Islandia is its capability to get to prospects who are not proactively searching for what you offer. This doesn't mean they will not have an interest. It simply means they are not proactively performing a search when they see your advertisement. However, they probably were hoping to find something such as what you provide very recently.

The search engines like Google are limited to the people in fact searching. A person may be considering legal counsel, but if they are not doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting into Local Markets

• Are you a lawyer? Physician? Home renovation company? A restaurant or merchant?
• For any business who conducts business regionally In Islandia Facebook is an excellent technique to appear in front of your target audience.
• We can target your prospects in several ways.
• Only need to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Wednesday? We can do that.

The appeal of Facebook is the capacity to target. You can operate a very small advertising campaign that functions in very big ways, by just concentrating on the right prospects, in the right location, with the right message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad impression (spending money on ads to be shown, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there's a challenge with Facebook. Rather, the person is in some other frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they are searching since they have a actual need. They have a tendency to convert from surfer to qualified prospect at a higher rate, simply because they have a need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture someone's attention. They may or may not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about below.

If you would like to discuss the services of our New York PPC ad agency, our local advertising agency, SEO advertising agency in Nassau County or retargeting agencies
please contact our offices.

Whether Facebook is really a "great deal" for your advertising budget really will depend on the numbers.

Suppose search engine clicks are $10 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and exactly how the market reacts to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our web design agency, our graphic design experts in Suffolk or our marketing consulting services in Nassau County call us today.

Facebook Campaigns Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an advertisement we test graphics, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our superb campaign operations is the essential component in making the most of your marketing and advertising spend with all internet advertising, but especially with Facebook.

Our lead generation company in Suffolk and services of our display advertising ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063