Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Islandia
If you are trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Islandia, having the interests and geo targeting you want.
Of course, everything comes at a cost. You need to pay Facebook for the targeted visitors you receive. The concern becomes, is it worth the money?
Once you appear in front of people In Islandia, then what? It truly depends on what you would like to achieve. Are we driving visitors to your site? Are we looking to get people In Islandia to become fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?
Before starting your advertising campaign, we can help you to pinpoint precisely what you really need to achieve.
Remember to reach out to our website design company In Islandia to aid your business to achieve real results. Powerful designs created by our website design experts can help and secure results!
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Reaching Your Prospects In Islandia on Facebook
There are a variety of methods to appear in front of an "Audience" on Facebook:
- Focusing on individuals who have visited your site in the past (retargeting);
- Prospects that are fans of your page;
- Potential customers that have similar pursuits (including other pages on Facebook);
- Potential customers who meet demographic criteria;
- Prospects that are currently your customers;
- and the list goes on...
With Facebook, we will target people - by gender, age, income, profession, job title, area, hobbies and even more. These people end up part of an "audience" which can consist of any number of people. Facebook does not provide us with that list, but it will present our ads to people on that list that we have created.
We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.
Pros of Advertising on Social Media and Facebook
Pro: Facebook's Edge Over Search Engines: No Search Required
The primary benefit Facebook offers In Islandia is its ability to get to prospects who are not proactively searching for what you offer. This does not necessarily mean they will not be interested. It simply means they are not actively performing a search when they view your ad. However, they probably were looking for something such as what you offer quite recently.
The search engines are restricted to people actually searching. A prospect may be interested in an attorney, but if they aren't performing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.
Pro: Facebook is Ideal for Getting into Regional Niches
- Are you an attorney? Health care provider? Home repair business? A restaurant or retailer?
- For any business who conducts business locally In Islandia Facebook is a superb method to reach your target audience.
- We are able to focus on your prospects in numerous ways.
- Only wish to reach women 35-65 in 3 zip codes? No problem!
- Want to have a special offer on Wednesday? We are able to do that.
The great thing about Facebook is the ability to target. You can run a small marketing campaign that behaves in very big ways, by just concentrating on the correct prospects, in the right geography, with the right message.
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Facebook Costs are Lower, but So are Conversion Rates...
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In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per impression (spending money on ads to be presented, rather than paying for clicks), that is likely to cost less as well.
However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a downside to Facebook. Rather, an individual is in some other frame of mind.
Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they are browsing since they have a real need. They tend to convert from web surfer to lead at a higher rate, because they have a need that they must satisfy (finding legal help).
In comparison, an advertisement on Facebook might catch a person's attention. They might or might not be actively shopping for a lawyer, but still have the need.
For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn next.
If you would like to talk about the services of our NY pay per click advertising agency, our local ad professionals in NY, SEO consultants in Nassau or remarketing agency in Nassau County
please contact our offices.
So is Social Media Advertising a Good Deal?
Whether Facebook is really a "great deal" for your advertising spend truly depends upon the numbers.
Suppose search engine clicks are $11 and Facebook visitors are $1. Which one is better? It depends.
- If 5% of Google actions convert, that's $200+ for a new customer.
- If 1% of Facebook actions convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!
The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and how the market reacts to you. The "right answer" is to test, modify, and test yet again.
Just remember to have your design strong before running ads like these. For info about our Nassau web site design professionals, our graphic design or our advertising consulting services on L.I. call us today.
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Facebook Strategies Must Be Managed and Improved
Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an ad we test graphics, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.
Some changes can yield 2x-10x benefits, but until we test, you won't know. Our outstanding campaign management is the critical component in making the most of your marketing spend with all internet advertising, but especially with Facebook.
Our lead generation company in Nassau and services of our display advertising professionals on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063
Call Us to Go Over Your Advertising and Marketing In Islandia and Facebook
Everyone's requirements are different, there are no all purpose answers.
Call our offices at (888) 420-0063, complete the form below or follow this link to schedule a consultation . We're happy to talk about your business and needs, and see if there is a way we can assist you to efficiently increase your business.