Facebook & Social Media Advertising In Islandia

If you are trying to reach new prospects, Facebook must be in your playbook. Facebook and Social Media marketing and advertising will give you access to people In Islandia, possessing the interests and geo targeting you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the visitors you get. The concern becomes, is it worth the money?

When you appear in front of people In Islandia, then what? It really depends on what you would like to achieve. Are we driving people to your website? Are we hoping to get people In Islandia to be fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Before starting your advertising campaign, we can help you to identify precisely what you need to achieve.

Remember to reach out to our website design company In Islandia to help your business to maximize results. Strong designs developed by our website design experts drive success and drive results!

Reaching Your Prospects In Islandia on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Focusing on people who have been to your website in the past (retargeting);
• Potential customers who are enthusiasts of your page;
• People who have related pursuits (such as other pages on Facebook);
• People who meet demographic factors;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, income, occupation, job title, area, hobbies and more. These individuals become part of an "audience" which can consist of many people. Facebook does not provide us with that list, however it will show our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The main advantage Facebook offers In Islandia is its ability to appear in front of prospects that are not actively looking for what you offer. This does not necessarily mean they won't be interested. It just means they aren't actively conducting a search when they view your ad. However, they most likely were seeking something similar to what you provide quite recently.

The search engines like Google are restricted to the people in fact searching. A person may be interested in a lawyer, but if they aren't performing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Getting to Local Market Places

• Are you an attorney? Doctor? Home repair business? A restaurant or retailer?
• For any organization who does business locally In Islandia Facebook is a superb way to appear in front of your target audience.
• We can concentrate on your prospects in many ways.
• Only need to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special on Wednesday? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a small advertising campaign that functions in very big ways, by just targeting the correct prospects, in the right geography, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad impression (paying for advertisements to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there's a downside to Facebook. Rather, the person is in some other state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they're searching because they have a genuine need. They tend to convert from web surfer to qualified prospect at a higher rate, because they have a current need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture a person's attention. They may or may not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our PPC ad agency, our local advertising agency on LI, search engine optimization ad agency or retargeting agencies in New York
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising dollars genuinely depends upon the numbers.

Suppose Bing clicks are $11 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and exactly how the market responds to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our LI website design professionals, our graphic design companies or our online marketing consulting services in Suffolk County contact us today.

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is essential. Within an ad we test graphics, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our great campaign operations is the essential component in making the most of your advertising and marketing dollars with all internet advertising, but especially with Facebook.

Our lead gen service in NY and services of our display advertising company in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063