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Facebook & Social Media Advertising In Islip

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Islip

If you are hoping to reach new prospects, Facebook must be in your playbook. Social Media and Facebook marketing will give you the means to access people In Islip, with the interests and geographic targeting you want.

Needless to say, everything comes at a price. You need to pay Facebook for the traffic you receive. The question becomes, is it worth the cost?

When you reach people In Islip, then what? It truly depends on what you want to achieve. Are we driving visitors to your website? Are we looking to get people In Islip to become fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your campaign, we can help you to determine what it is that you really need to accomplish.

Remember to engage our website design agency In Islip to aid your business to achieve real results. Exceptional designs designed by our website design company help you and secure results!

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target your audience In Islip with Facebook

Reaching Your Prospects In Islip on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

  • Focusing on individuals who have been to your site before (retargeting);
  • Prospects that are followers of your page;
  • Potential customers that have very similar passions (including other pages on Facebook);
  • Prospects who meet demographic criteria;
  • People that are already your customers;
  • and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, income, profession, job title, area, pursuits and even more. These people end up part of an "audience" which may consist of any number of people. Facebook doesn't give us that list, however it will display our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The primary benefit Facebook offers In Islip is its capability to appear in front of prospects who are not actively trying to find what you offer. This does not mean they won't have an interest. It just means they aren't actively performing a search when they see your advertisement. However, they most likely were seeking something such as what you provide very recently.

The search engines like Google are limited to people actually searching. A person may be in the market for a lawyer, but if they aren't doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Getting to Local Areas

  • Are you a lawyer? Doctor? Home repair business? A restaurant or store?
  • For any company who conducts business regionally In Islip Facebook is a great technique to appear in front of your audience.
  • We are able to concentrate on your prospects in several ways.
  • Only need to reach women 35-65 in a couple of zip codes? Not an issue!
  • Want to have a special offer on Thursdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a small campaign that behaves in very big ways, by simply targeting the right prospects, in the right geo, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad impression (spending money on advertisements to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a challenge with Facebook. Rather, the person is in some other frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they're browsing since they have a genuine need. They have a tendency to convert from surfer to prospect at a higher rate, simply because they have a need that they must satisfy (finding legal help).

In contrast, an ad on Facebook might capture someone's attention. They might or might not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next.

If you would like to discuss the services of our LI pay per click advertising agency, our local advertising agency in Suffolk County, SEO ad agency or remarketing agency on Long Island
please contact our offices.

So is Facebook a Great Deal?

Whether Facebook is really a "great deal" for your marketing and advertising dollars really will depend on the numbers.

Suppose Google mouse clicks are $10 and Facebook actions are $1. Which of these is superior? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and how the marketplace reacts to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our website design gurus, our graphic design experts or our online marketing consulting services in New York contact us today.

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social media marketing with facebook In Islip

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an ad we test pictures, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our exceptional marketing campaign operations is the essential component in making the most of your marketing dollars with all internet advertising, but especially with Facebook.

Our lead gen and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063