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Facebook & Social Media Advertising In Islip

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Islip

If you're trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing and advertising will provide you with the means to access people In Islip, having the interests and geo targeting you seek.

Needless to say, everything comes at a cost. You do need to pay Facebook for the targeted visitors you get. The question becomes, is it worth it?

When you appear in front of people In Islip, then what? It genuinely depends on what you would like to achieve. Are we pushing people to your website? Are we looking to get people In Islip to be fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Before starting your advertising campaign, we can help you to pinpoint what it is that you really need to accomplish.

Remember to allow our website design agency In Islip to serve you to maximize results. Professional designs implemented by our website design company will help and drive results!

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target your audience In Islip with Facebook

Reaching Your Prospects In Islip on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

  • Targeting people who have been to your website in the past (retargeting);
  • Potential customers who are followers of your page;
  • Prospects who may have very similar passions (which include other pages on Facebook);
  • People who meet demographic factors;
  • Individuals that are currently your customers;
  • and the list goes on...

With Facebook, we're able to focus on people - by gender, age, salary, occupation, job title, area, interests and even more. These individuals end up part of an "audience" which can include any number of individuals. Facebook doesn't give us that list, however it will display our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Needed

The main advantage Facebook offers In Islip is its capacity to appear in front of prospects who are not proactively looking for what you offer. This doesn't mean they will not have an interest. It just means they aren't proactively performing a search when they view your advertisement. However, they probably were hoping to find something similar to what you provide very recently.

The search engines are restricted to the people actually searching. A prospect may be interested in an attorney, but if they are not performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Local Markets

  • Are you an attorney? Doctor? Home renovation business? A restaurant or merchant?
  • For any business who does business locally In Islip Facebook is an excellent technique to appear in front of your audience.
  • We are able to concentrate on your prospects in many ways.
  • Only want to reach women 35-65 in a few zip codes? No worries!
  • Want to have a special offer on Thursdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a small campaign that functions in very big ways, by simply focusing on the right prospects, in the right geography, with the appropriate message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are opting to pay per impression (paying for ads to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a problem with Facebook. Rather, an individual is in some other mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they are browsing since they have a real need. They have a tendency to convert from surfer to prospect at a greater rate, because they have a need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch a person's attention. They might or might not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will discover below.

If you would like to talk about the services of our Nassau pay per click ad agency, our local advertising company in Suffolk County, SEO consultants or retargeting companies on LI
please contact our offices.

So is Facebook a Great Deal?

Whether Facebook is a "good deal" for your marketing dollars genuinely depends on the numbers.

Suppose search engine clicks are $11 and Facebook actions are $1. Which is superior? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your campaign, your offer, and how the marketplace responds to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our website design company, our graphic design or our online advertising consulting services in Suffolk call us today.

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social media marketing with facebook In Islip

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is vital. Within an ad we test graphics, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our great advertising campaign operations is the critical component in making the most of your advertising and marketing dollars with all online advertising, but particularly with Facebook.

Our lead gen company and services of our display ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063