Facebook & Social Media Advertising In Islip

If you're trying to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Islip, possessing the interests and geo targeting you want.

Needless to say, everything comes at a cost. You need to pay Facebook for the targeted traffic you receive. The concern becomes, will it be worth the cost?

Once you connect with people In Islip, then what? It really depends on what you would like to achieve. Are we driving visitors to your site? Are we looking to get people In Islip to be fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Prior to launching your campaign, we can help you to determine what it is that you need to accomplish.

Remember to let our website design agency In Islip to serve your business to achieve results. Professional designs created by our website design experts drive success and achieve results!

Reaching Your Prospects In Islip on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Targeting people who have visited your web site before (retargeting);
• Individuals that are followers of your page;
• Individuals that have similar interests (which include other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, income, profession, job title, area, pursuits and even more. These individuals end up part of an "audience" which may consist of many individuals. Facebook doesn't provide us with that list, but it will display our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The primary benefit Facebook offers In Islip is its capacity to appear in front of prospects who are not actively searching for what you offer. This doesn't mean they won't be interested. It just means they aren't actively performing a search when they view your advertisement. However, they probably were looking for something like what you provide quite recently.

The search engines like Google are limited to people in fact searching. A prospect may be considering a lawyer, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Local Market Places

• Are you an attorney? Health care provider? Home renovation business? A restaurant or merchant?
• For any company who conducts business locally In Islip Facebook is a superb way to reach your audience.
• We have the ability to concentrate on your prospects in several ways.
• Only need to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Mondays? We are able to do that.

The great thing about Facebook is the capacity to target. You can run a very small marketing campaign that behaves in huge ways, by merely targeting the right prospects, in the right area, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per impression (spending money on advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a disadvantage in Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they are browsing because they have a actual need. They tend to convert from web surfer to lead at a higher rate, because they have a need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch someone's focus. They might or might not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will discover next.

If you would like to talk about the services of our PPC advertising company, our local advertising agency, SEO ad agency on Long Island or remarketing agency
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising dollars really will depend on the numbers.

Suppose search engine clicks are $10 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and how the market responds to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau web design gurus, our graphic design services in New York or our marketing consulting services in Suffolk contact us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an ad we test images, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our outstanding marketing campaign operations is the critical component in making the most of your marketing and advertising spend with all online advertising, but particularly with Facebook.

Our lead generation service and services of our display ads ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063