Facebook & Social Media Advertising In Islip

If you are hoping to reach new prospects, Facebook must be in your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Islip, with the interests and geo targeting you want.

Of course, everything comes at a cost. You do need to pay Facebook for the targeted visitors you receive. The concern becomes, can it be worth the money?

After you appear in front of people In Islip, then what? It genuinely depends on what you want to achieve. Are we driving visitors to your web site? Are we hoping to get people In Islip to become fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Prior to starting your advertising campaign, we can help you to figure out what it is that you really need to accomplish.

Remember to meet with our website design agency In Islip to assist your business to achieve results. Powerful designs implemented by our website design agency help you and achieve results!

Reaching Your Prospects In Islip on Facebook

There are many methods to reach an "Audience" on Facebook:

• Targeting those who have visited your website in the past (retargeting);
• Individuals that are enthusiasts of your page;
• Individuals who have related pursuits (including other pages on Facebook);
• People who meet demographic criteria;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, income, profession, job title, area, interests and even more. These individuals become part of an "audience" which may include any number of individuals. Facebook does not give us that list, however it will present our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Required

The primary benefit Facebook offers In Islip is its capability to reach prospects that are not actively trying to find what you offer. This does not mean they will not have an interest. It just means they are not proactively performing a search when they see your advertisement. However, they most likely were hoping to find something such as what you provide quite recently.

The search engines like Google are restricted to individuals in fact searching. A person may be interested in legal counsel, but if they aren't doing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting into Regional Market Places

• Are you a lawyer? Physician? Home repair business? A restaurant or merchant?
• For any business who conducts business locally In Islip Facebook is an excellent technique to appear in front of your audience.
• We have the ability to target your prospects in many ways.
• Only wish to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Wednesday? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a very small marketing campaign that behaves in very big ways, by just concentrating on the correct prospects, in the right market, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (spending money on ads to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a challenge with Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they are searching since they have a true need. They tend to convert from web surfer to lead at a greater rate, simply because they have a need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook may capture someone's focus. They may or may not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our pay per click advertising consultants, our local ad agency in New York, SEO company in Nassau or retargeting companies
please contact our offices.

Whether Facebook is really a "good deal" for your marketing spend really will depend on the numbers.

Suppose Bing mouse clicks are $10 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and exactly how the marketplace responds to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our web site design agency, our graphic design services in Suffolk or our online advertising consulting services call us today.

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is vital. Within an advertisement we test images, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our outstanding marketing campaign operations is the essential component in making the most of your advertising and marketing spend with all internet advertising, but particularly with Facebook.

Our lead gen in Suffolk County and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063