Facebook & Social Media Advertising In Islip

If you're trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media advertising will provide you with access to people In Islip, having the interests and geographic targeting you seek.

Of course, everything comes at a price. You do need to pay Facebook for the traffic you receive. The question becomes, will it be worth the cost?

When you appear in front of people In Islip, then what? It really depends on what you would like to achieve. Are we pushing people to your site? Are we hoping to get people In Islip to become fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Before launching your marketing campaign, we can help you to identify what it is that you really need to accomplish.

Remember to talk to our website design agency In Islip to assist your business to succeed. Strong designs designed by our website design experts help your business and achieve results!

Reaching Your Prospects In Islip on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Concentrating on people who have been to your website previously (retargeting);
• Prospects who are followers of your page;
• Potential customers who have very similar pursuits (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, income, occupation, job title, area, interests and more. These individuals end up part of an "audience" which can consist of any number of people. Facebook does not provide us with that list, however it will show our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The main benefit Facebook offers In Islip is its capacity to appear in front of prospects that are not proactively searching for what you offer. This does not necessarily mean they won't be interested. It simply means they aren't proactively performing a search when they view your ad. However, they probably were hoping to find something such as what you offer very recently.

The search engines are restricted to individuals actually searching. A person may be in the market for an attorney, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Out to Regional Market Places

• Are you an attorney? Health care provider? Home services company? A restaurant or store?
• For any company who conducts business regionally In Islip Facebook is an excellent way to appear in front of your target audience.
• We have the ability to focus on your prospects in many ways.
• Only want to reach women 35-65 in three zip codes? No worries!
• Want to have a special offer on Mondays? We can do that.

The beauty of Facebook is the ability to target. You can run a small campaign that functions in very big ways, by merely focusing on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad view (spending money on ads to be presented, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there is a problem with Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they're browsing since they have a genuine need. They tend to convert from web surfer to qualified prospect at a greater rate, because they have a need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook might capture a person's focus. They may or may not be actively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about below.

If you would like to talk about the services of our Nassau County pay per click advertising agency, our local advertising agency, SEO ad agency on Long Island or retargeting companies
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing spend really depends upon the numbers.

Suppose Bing mouse clicks are $12 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and the way the marketplace responds to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Long Island website design gurus, our graphic design or our advertising consulting services in Suffolk contact us today.

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an ad we test graphics, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our great campaign operations is the critical component in making the most of your advertising and marketing spend with all internet advertising, but especially with Facebook.

Our lead generation company in Suffolk and services of our display advertising ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063