Facebook & Social Media Advertising In Islip Terrace

If you're trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing will provide you with the means to access people In Islip Terrace, possessing the interests and geographic targeting you want.

Needless to say, everything comes at a price. You do need to pay Facebook for the visitors you receive. The concern becomes, is it worth the cost?

When you connect with people In Islip Terrace, then what? It really depends on what you want to accomplish. Are we driving visitors to your web site? Are we trying to get people In Islip Terrace to become fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Prior to launching your marketing campaign, we can help you to determine what it is that you really need to accomplish.

Remember to call our website design experts In Islip Terrace to work with your business to succeed. Strong designs designed by our website design experts help your business and achieve results!

Reaching Your Prospects In Islip Terrace on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Concentrating on people who have visited your website in the past (retargeting);
• Individuals that are followers of your page;
• Prospects who may have related passions (including other pages on Facebook);
• Potential customers who meet demographic considerations;
• People who are already your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, income, career, job title, area, hobbies and much more. These individuals end up part of an "audience" which can consist of any number of people. Facebook does not give us that list, however it will present our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Required

The main benefit Facebook offers In Islip Terrace is its capability to get to prospects who are not proactively looking for what you offer. This doesn't mean they won't have an interest. It just means they aren't proactively performing a search when they see your advertisement. However, they probably were looking for something like what you provide very recently.

The search engines like Google are restricted to individuals actually searching. A prospect may be in the market for an attorney, but if they are not performing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Getting to Local Market Places

• Are you a lawyer? Health care provider? Home repair company? A restaurant or retailer?
• For any company who does business regionally In Islip Terrace Facebook is a great way to appear in front of your audience.
• We can focus on your prospects in several ways.
• Only wish to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special offer on Thursdays? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a very small advertising campaign that functions in very big ways, by just concentrating on the right prospects, in the right market, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad view (paying for ads to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a challenge with Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they are browsing because they have a true need. They tend to convert from web surfer to qualified prospect at a greater rate, simply because they have a need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook might capture a person's interest. They might or might not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our PPC advertising agency, our local advertising agency in New York, SEO ad agency or retargeting campaign in NY
please contact our offices.

Whether Facebook is a "good deal" for your advertising spend really depends on the numbers.

Suppose Bing clicks are $12 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk County web site design experts, our graphic design companies in Nassau County or our advertising consulting services call us today.

Facebook Campaigns Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an ad we test graphics, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our superb advertising campaign management is the crucial component in making the most of your marketing and advertising spend with all online advertising, but especially with Facebook.

Our lead generation company in Suffolk and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063