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Facebook & Social Media Advertising In Islip Terrace

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Islip Terrace

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Islip Terrace, having the interests and geo targeting you seek.

Of course, everything comes at a cost. You must pay Facebook for the visitors you receive. The concern becomes, will it be worth it?

When you connect with people In Islip Terrace, then what? It really depends on what you want to accomplish. Are we pushing visitors to your site? Are we trying to get people In Islip Terrace to become fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Before starting your advertising campaign, we can help you to pinpoint precisely what you really need to accomplish.

Remember to engage our website design company In Islip Terrace to serve your business to succeed. Great designs from our website design agency can help and achieve results!

Islip Terrace lead generation on Facebook
target your audience In Islip Terrace with Facebook

Reaching Your Prospects In Islip Terrace on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

  • Targeting individuals who have been to your site before (retargeting);
  • Prospects that are fans of your page;
  • Potential customers who may have very similar interests (such as other pages on Facebook);
  • People who meet demographic criteria;
  • Individuals who are currently your customers;
  • and the list goes on...

With Facebook, we will aim for individuals - by gender, age, salary, profession, job title, location, hobbies and more. These people end up part of an "audience" which may include any number of individuals. Facebook doesn't give us that list, however it will present our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The primary benefit Facebook offers In Islip Terrace is its capacity to get to prospects that are not actively looking for what you offer. This does not mean they won't have an interest. It simply means they aren't proactively performing a search when they view your advertisement. However, they most likely were looking for something like what you provide quite recently.

The search engines are limited to people actually searching. A person may be interested in a lawyer, but if they aren't performing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Regional Markets

  • Are you an attorney? Health care provider? Home renovation company? A restaurant or retailer?
  • For any organization who conducts business locally In Islip Terrace Facebook is a superb way to appear in front of your target audience.
  • We can concentrate on your prospects in several ways.
  • Only want to reach women 35-65 in a couple of zip codes? Not a problem!
  • Want to have a special on Tuesdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a small marketing campaign that behaves in very big ways, by simply concentrating on the correct prospects, in the right area, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad impression (spending money on advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a downside to Facebook. Rather, the user is in some other mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they are browsing since they have a real need. They tend to convert from surfer to prospect at a higher rate, simply because they have a current need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook might catch someone's attention. They might or might not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to talk about the services of our New York pay per click ad agency, our local advertising agency in Suffolk County, SEO professionals in Suffolk or retargeting agencies on Long Island
please contact our offices.

So is Facebook a Good Deal?

Whether Facebook is really a "great deal" for your marketing budget genuinely depends on the numbers.

Suppose Google clicks are $14 and Facebook actions are $1. Which one is best? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and how the market responds to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our Suffolk County website design agency, our graphic design in New York or our online marketing consulting services contact us today.

facebook marketing strategy
social media marketing with facebook In Islip Terrace

Facebook Strategies Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an advertisement we test images, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our exceptional campaign operations is the crucial component in making the most of your advertising and marketing dollars with all online advertising, but particularly with Facebook.

Our lead generation and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063