Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Islip Terrace
If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising will provide you with access to people In Islip Terrace, possessing the interests and geographic targeting you want.
Needless to say, everything comes at a cost. You do need to pay Facebook for the visitors you get. The question becomes, is it worth the money?
After you reach people In Islip Terrace, then what? It truly depends on what you would like to accomplish. Are we sending visitors to your web site? Are we trying to get people In Islip Terrace to be fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?
Prior to starting your campaign, we are able to help you to figure out precisely what you really need to achieve.
Remember to meet with our website design company In Islip Terrace to help you to achieve real results. Excellent designs designed by our website design experts help your business and drive results!
Reaching Your Prospects In Islip Terrace on Facebook
There are many ways to appear in front of an "Audience" on Facebook:
- Targeting individuals who have visited your web site previously (retargeting);
- Prospects that are enthusiasts of your page;
- Individuals who may have related pursuits (including other pages on Facebook);
- Prospects who meet demographic considerations;
- Individuals that are already your customers;
- and the list goes on...
With Facebook, we are able to aim for individuals - by gender, age, income, career, job title, location, interests and much more. These people become part of an "audience" which can consist of many individuals. Facebook does not give us that list, however it will display our advertisements to individuals on that list that we have created.
We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.
Pluses and Minuses of Advertising on Social Media and Facebook
Pro: Facebook's Advantage Over Google and Bing: No Search Required
The primary advantage Facebook offers In Islip Terrace is its ability to get to prospects who are not proactively looking for what you offer. This does not mean they won't be interested. It just means they aren't proactively conducting a search when they see your ad. However, they probably were looking for something such as what you provide very recently.
The search engines are limited to the people actually searching. A prospect may be interested in a lawyer, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.
Pro: Facebook is Perfect for Getting to Regional Market Places
- Are you an attorney? Physician? Home renovation company? A restaurant or retailer?
- For any organization who conducts business regionally In Islip Terrace Facebook is a superb way to reach your audience.
- We are able to focus on your prospects in several ways.
- Only wish to reach women 35-65 in 3 zip codes? No problem!
- Want to have a special offer on Tuesdays? We can do that.
The great thing about Facebook is the capacity to target. You can operate a very small campaign that functions in very big ways, by simply targeting the right prospects, in the right area, with the right message.
Facebook Costs are Lower, but So are Conversion Rates...
In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad impression (paying for advertisements to be shown, instead of paying for clicks), that tends to come in less expensive too.
However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a problem with Facebook. Rather, an individual is in some other frame of mind.
Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they're browsing because they have a true need. They tend to convert from surfer to qualified prospect at a higher rate, because they have a current need that they have to fulfill (finding legal help).
In comparison, an advertisement on Facebook might catch a person's interest. They may or may not be proactively shopping for an attorney, but still have the need.
For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about below.
If you would like to talk about the services of our PPC ad company, our local advertising agency in Nassau County, SEO ad agency or retargeting agency in Suffolk County
please contact our offices.
So is Social Media Advertising on Facebook a Good Deal?
Whether Facebook is really a "great deal" for your advertising dollars truly will depend on the numbers.
Suppose Google mouse clicks are $14 and Facebook visitors are $1. Which one is superior? It depends.
- If 5% of Google actions convert, that's $200+ for a new customer.
- If 1% of Facebook actions convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!
The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and the way the market reacts to you. The "right answer" would be to test, modify, and test yet again.
Just remember to have your visuals strong before running ads like these. For info about our New York web site design company, our graphic design or our advertising consulting services in Nassau County contact us today.
Facebook Promotions Need To Be Maintained and Optimized
Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.
Some adjustments can yield 2x-10x results, but until we test, you will not know. Our outstanding marketing campaign management is the essential component in making the most of your advertising and marketing spend with all online advertising, but especially with Facebook.
Our lead generation service and services of our display ads ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063
Call Us to Discuss Your Advertising and Marketing In Islip Terrace and Facebook
Everybody's needs are different, there aren't any blanket solutions.
Call our offices at (888) 420-0063, complete the form below or follow this link to schedule a meeting . We're very happy to talk about your business and needs, and see if there is a way we can assist you to efficiently improve your business.