Facebook & Social Media Advertising In Jamesport

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing will give you access to people In Jamesport, possessing the interests and geography you want.

Needless to say, everything comes at a price. You must pay Facebook for the visitors you receive. The question becomes, will it be worth the cost?

After you reach people In Jamesport, then what? It truly depends on what you want to accomplish. Are we pushing visitors to your web site? Are we looking to get people In Jamesport to become fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Before launching your advertising campaign, we can help you to figure out what it is that you need to accomplish.

Remember to let our website design company In Jamesport to help you to maximize results. Great designs designed by our website design company can help and secure results!

Reaching Your Prospects In Jamesport on Facebook

There are many ways to reach an "Audience" on Facebook:

• Focusing on individuals who have been to your web site previously (retargeting);
• Individuals that are enthusiasts of your page;
• People that have related pursuits (such as other pages on Facebook);
• People who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, salary, occupation, job title, area, interests and even more. These people end up part of an "audience" which can consist of many individuals. Facebook does not give us that list, however it will display our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The primary benefit Facebook offers In Jamesport is its capacity to get to prospects who are not actively searching for what you offer. This does not mean they will not be interested. It simply means they aren't proactively conducting a search when they see your advertisement. However, they probably were looking for something similar to what you offer very recently.

The search engines are restricted to people in fact searching. A person may be considering legal counsel, but if they are not doing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Getting into Local Markets

• Are you an attorney? Physician? Home renovation company? A restaurant or store?
• For any company who does business regionally In Jamesport Facebook is a great method to reach your target audience.
• We can target your prospects in many ways.
• Only need to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special on Mondays? We are able to do that.

The great thing about Facebook is the ability to target. You can run a very small advertising campaign that functions in very big ways, by simply focusing on the correct prospects, in the right region, with the right message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad impression (paying for ads to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a downside to Facebook. Rather, an individual is in some other state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they are browsing since they have a genuine need. They have a tendency to convert from surfer to lead at a greater rate, because they have a need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook might catch someone's attention. They may or may not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn below.

If you would like to discuss the services of our PPC advertising consultants, our local ad agency, SEO ad agency or retargeting agencies in Suffolk
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing dollars really depends upon the numbers.

Suppose Bing clicks are $14 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and exactly how the market reacts to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Long Island website design company, our graphic design or our marketing consulting services in Nassau County call us today.

Facebook Campaigns Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is vital. Within an advertisement we test pictures, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our outstanding advertising campaign management is the critical component in making the most of your marketing and advertising spend with all internet advertising, but especially with Facebook.

Our lead generation in Suffolk and services of our paid media ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063