Facebook & Social Media Advertising In Jamesport

If you are trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising and marketing will give you access to people In Jamesport, possessing the interests and geography you want.

Needless to say, everything comes at a cost. You must pay Facebook for the targeted visitors you receive. The question becomes, can it be worth the money?

After you appear in front of people In Jamesport, then what? It really depends on what you would like to achieve. Are we sending people to your web site? Are we hoping to get people In Jamesport to be fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your marketing campaign, we can help you to determine precisely what you need to achieve.

Remember to engage our website design agency In Jamesport to aid your business to achieve results. Professional designs created by our website design company will help and achieve results!

Reaching Your Prospects In Jamesport on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Focusing on those who have been to your web site in the past (retargeting);
• Prospects who are enthusiasts of your page;
• Individuals that have related pursuits (including other pages on Facebook);
• People who meet demographic considerations;
• People that are already your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, salary, occupation, job title, location, hobbies and more. These individuals end up part of an "audience" which can include many people. Facebook doesn't give us that list, however it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Required

The primary benefit Facebook offers In Jamesport is its ability to reach prospects that are not proactively trying to find what you offer. This does not mean they won't have an interest. It simply means they are not actively conducting a search when they view your advertisement. However, they probably were hoping to find something similar to what you offer quite recently.

The search engines like Google are limited to individuals actually searching. A prospect may be interested in a lawyer, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Getting into Local Markets

• Are you an attorney? Doctor? Home repair company? A restaurant or merchant?
• For any business who does business locally In Jamesport Facebook is a superb method to appear in front of your target audience.
• We have the ability to target your prospects in numerous ways.
• Only wish to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special on Mondays? We can do that.

The appeal of Facebook is the ability to target. You can operate a very small marketing campaign that functions in huge ways, by just focusing on the correct prospects, in the right location, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad impression (paying for advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there is a challenge with Facebook. Rather, the user is in a different mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they are searching since they have a actual need. They have a tendency to convert from web surfer to lead at a greater rate, simply because they have a current need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture someone's attention. They might or might not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will discover below.

If you would like to talk about the services of our LI pay per click advertising consultants, our local ad agency, SEO consultants or remarketing agency in Nassau
please contact our offices.

Whether Facebook is a "great deal" for your advertising spend really will depend on the numbers.

Suppose search engine mouse clicks are $10 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and how the market responds to you. The "correct answer" is to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our New York web design company, our graphic design services in New York or our marketing consulting services in Suffolk County contact us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is vital. Within an ad we test pictures, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our outstanding advertising campaign operations is the essential component in making the most of your advertising and marketing dollars with all online advertising, but particularly with Facebook.

Our lead gen company in NY and services of our paid ads ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063