Facebook & Social Media Advertising In Jamesport

If you are hoping to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising will provide you with access to people In Jamesport, having the interests and geography you seek.

Of course, everything comes at a cost. You need to pay Facebook for the traffic you receive. The concern becomes, will it be worth the cost?

Once you connect with people In Jamesport, then what? It genuinely depends on what you want to accomplish. Are we driving people to your website? Are we hoping to get people In Jamesport to become fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Before starting your marketing campaign, we are able to help you to identify what it is that you need to achieve.

Remember to meet with our website design experts In Jamesport to work with your business to maximize results. Strong designs by our website design company help you and drive results!

Reaching Your Prospects In Jamesport on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Concentrating on those who have been to your site in the past (retargeting);
• Potential customers who are followers of your page;
• Prospects who have very similar interests (which include other pages on Facebook);
• Prospects who meet demographic considerations;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, income, occupation, job title, area, pursuits and more. These individuals end up part of an "audience" which can consist of many people. Facebook doesn't provide us with that list, however it will show our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Needed

The primary benefit Facebook offers In Jamesport is its capability to get to prospects that are not actively searching for what you offer. This does not necessarily mean they will not be interested. It simply means they aren't actively performing a search when they see your ad. However, they most likely were seeking something like what you provide very recently.

The search engines are restricted to the people actually searching. A prospect may be interested in an attorney, but if they are not doing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Getting to Regional Areas

• Are you an attorney? Doctor? Home services business? A restaurant or retailer?
• For any business who does business locally In Jamesport Facebook is a superb technique to reach your target audience.
• We are able to target your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special offer on Mondays? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a small campaign that functions in very big ways, simply by concentrating on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad view (spending money on advertisements to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a downside to Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they are searching because they have a actual need. They have a tendency to convert from surfer to lead at a higher rate, because they have a need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook may catch a person's focus. They may or may not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our Suffolk County PPC ad agency, our local ad consultants, search engine optimization ad agency on Long Island or remarketing agency on LI
please contact our offices.

Whether Facebook is really a "great deal" for your advertising spend truly depends upon the numbers.

Suppose Google clicks are $11 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and the way the marketplace responds to you. The "right answer" would be to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our web site design company, our graphic design or our marketing consulting services in Suffolk contact us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an advertisement we test images, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our superb campaign management is the essential component in making the most of your marketing dollars with all internet marketing, but especially with Facebook.

Our lead generation company in Nassau County and services of our display advertising experts go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063