Facebook & Social Media Advertising In Jamesport

If you are hoping to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising will give you the means to access people In Jamesport, possessing the interests and geographic targeting you want.

Obviously, everything comes at a price. You need to pay Facebook for the traffic you receive. The concern becomes, is it worth it?

Once you appear in front of people In Jamesport, then what? It really depends on what you would like to accomplish. Are we driving visitors to your site? Are we trying to get people In Jamesport to become fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Before starting your campaign, we are able to help you to pinpoint what it is that you need to achieve.

Remember to reach out to our website design company In Jamesport to work with your business to achieve real results. Great designs implemented by our website design company drive success and secure results!

Reaching Your Prospects In Jamesport on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Concentrating on people who have been to your web site before (retargeting);
• Individuals who are enthusiasts of your page;
• Individuals that have related pursuits (such as other pages on Facebook);
• People who meet demographic considerations;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, salary, occupation, job title, location, passions and much more. These individuals end up part of an "audience" which can consist of many individuals. Facebook does not provide us with that list, but it will show our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The main advantage Facebook offers In Jamesport is its capacity to get to prospects who are not actively trying to find what you offer. This does not necessarily mean they will not be interested. It simply means they aren't actively performing a search when they see your advertisement. However, they most likely were seeking something such as what you provide very recently.

The search engines are restricted to people in fact searching. A person may be in the market for legal counsel, but if they aren't doing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Getting to Regional Niches

• Are you an attorney? Doctor? Home repair company? A restaurant or store?
• For any company who does business regionally In Jamesport Facebook is an excellent method to reach your audience.
• We are able to concentrate on your prospects in several ways.
• Only need to reach women 35-65 in a few zip codes? No problem!
• Want to have a special on Wednesday? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small advertising campaign that functions in very big ways, by merely focusing on the right prospects, in the right market, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad view (spending money on advertisements to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a challenge with Facebook. Rather, the person is in some other state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they are searching because they have a real need. They have a tendency to convert from surfer to lead at a greater rate, simply because they have a current need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture a person's attention. They may or may not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below.

If you would like to talk about the services of our Nassau pay per click ad agency, our local advertising professionals in Suffolk County, SEO experts in New York or retargeting companies in Suffolk County
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing budget truly depends on the numbers.

Suppose Google clicks are $12 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and the way the marketplace reacts to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our website design gurus, our graphic design or our advertising consulting services on LI contact us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an ad we test pictures, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our outstanding campaign operations is the crucial component in making the most of your marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation company on L.I. and services of our display advertising ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063