Facebook & Social Media Advertising In Jefferson Valley Yorktown

If you're trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In Jefferson Valley Yorktown, with the interests and geographic targeting you seek.

Of course, everything comes at a price. You need to pay Facebook for the targeted traffic you receive. The concern becomes, will it be worth it?

Once you appear in front of people In Jefferson Valley Yorktown, then what? It really depends on what you want to accomplish. Are we sending visitors to your site? Are we trying to get people In Jefferson Valley Yorktown to be fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Before launching your campaign, we are able to help you to determine what it is that you need to accomplish.

Remember to let our website design company In Jefferson Valley Yorktown to serve your business to achieve real results. Powerful designs from our website design company help you and achieve results!

Reaching Your Prospects In Jefferson Valley Yorktown on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Targeting individuals who have visited your website previously (retargeting);
• Potential customers that are followers of your page;
• Individuals that have related interests (including other pages on Facebook);
• Individuals who meet demographic considerations;
• People who are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, salary, occupation, job title, area, passions and much more. These individuals end up part of an "audience" which may include any number of individuals. Facebook does not give us that list, but it will present our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The primary benefit Facebook offers In Jefferson Valley Yorktown is its capacity to reach prospects that are not proactively trying to find what you offer. This does not mean they won't have an interest. It simply means they are not actively conducting a search when they view your ad. However, they probably were looking for something like what you provide quite recently.

The search engines like Google are limited to people in fact searching. A prospect may be considering legal counsel, but if they aren't doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Reaching Regional Market Places

• Are you an attorney? Doctor? Home renovation company? A restaurant or store?
• For any company who does business regionally In Jefferson Valley Yorktown Facebook is a superb technique to reach your audience.
• We can target your prospects in many ways.
• Only want to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special on Mondays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small marketing campaign that functions in huge ways, by just targeting the correct prospects, in the right geo, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad view (paying for advertisements to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a challenge with Facebook. Rather, the user is in some other state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they are browsing because they have a true need. They tend to convert from web surfer to qualified prospect at a higher rate, since they have a need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook might capture a person's attention. They might or might not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our Suffolk pay per click advertising agency, our local ad agency, SEO ad agency on LI or retargeting agency in NY
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing spend genuinely depends on the numbers.

Suppose Google clicks are $10 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and how the marketplace reacts to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our website design consultants, our graphic design companies in New York or our marketing consulting services call us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is critical. Within an advertisement we test pictures, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our great campaign operations is the crucial component in making the most of your advertising and marketing spend with all internet marketing, but especially with Facebook.

Our lead generation company and services of our display ads ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063