Facebook & Social Media Advertising In Jericho

If you're trying to reach new prospects, Facebook must be in your playbook. Facebook and Social Media marketing and advertising will provide you with the means to access people In Jericho, with the interests and geography you want.

Of course, everything comes at a cost. You do need to pay Facebook for the visitors you receive. The concern becomes, is it worth the money?

Once you appear in front of people In Jericho, then what? It truly depends on what you would like to accomplish. Are we sending people to your site? Are we looking to get people In Jericho to be fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Prior to starting your campaign, we are able to help you to pinpoint precisely what you need to achieve.

Remember to allow our website design experts In Jericho to help your business to achieve results. Effective designs implemented by our website design company help your business and secure results!

Reaching Your Prospects In Jericho on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Targeting those who have visited your site previously (retargeting);
• Individuals who are fans of your page;
• Prospects that have similar pursuits (which include other pages on Facebook);
• Potential customers who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, salary, profession, job title, location, interests and more. These individuals end up part of an "audience" which may consist of many individuals. Facebook does not give us that list, however it will present our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary advantage Facebook offers In Jericho is its ability to get to prospects that are not actively trying to find what you offer. This does not mean they will not be interested. It just means they are not actively conducting a search when they view your ad. However, they most likely were hoping to find something such as what you provide quite recently.

The search engines are limited to people in fact searching. A prospect may be in the market for a lawyer, but if they are not doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Out to Local Market Places

• Are you an attorney? Health care provider? Home repair company? A restaurant or store?
• For any company who does business locally In Jericho Facebook is a great technique to reach your audience.
• We can concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Tuesdays? We can do that.

The appeal of Facebook is the capacity to target. You can run a small campaign that behaves in huge ways, by just focusing on the correct prospects, in the right location, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per impression (paying for advertisements to be shown, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there's a challenge with Facebook. Rather, the user is in a different frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they are searching since they have a true need. They have a tendency to convert from surfer to lead at a greater rate, simply because they have a need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook may capture a person's focus. They may or may not be actively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our LI pay per click ad agency, our local ad consultants on Long Island, SEO ad agency in Nassau County or retargeting agencies in New York
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising spend truly depends upon the numbers.

Suppose Bing clicks are $11 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and the way the market reacts to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau County web design gurus, our graphic design in Suffolk or our online advertising consulting services on LI contact us today.

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is vital. Within an ad we test pictures, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our exceptional campaign management is the essential component in making the most of your advertising and marketing spend with all internet marketing, but particularly with Facebook.

Our lead generation and services of our display ads company go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063