Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Jericho If you're trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Jericho, possessing the interests and geography you seek. Of course, everything comes at a cost. You need to pay Facebook for the traffic you receive. The question becomes, will it be worth the cost? After you reach people In Jericho, then what? It genuinely depends on what you would like to achieve. Are we sending people to your website? Are we trying to get people In Jericho to become fans of your page to create "authority" status and brand reputation? Are we going for sign ups? Prior to starting your campaign, we are able to help you to pinpoint what it is that you need to accomplish. Remember to talk to our website design agency In Jericho to aid you to succeed. Powerful designs from our website design agency will help and drive results! Reaching Your Prospects In Jericho on Facebook There are a variety of approaches to reach an "Audience" on Facebook: Targeting those who have visited your website in the past (retargeting); Potential customers that are fans of your page; Potential customers who may have similar interests (including other pages on Facebook); Prospects who meet demographic criteria; Individuals who are already your customers; and the list goes on... With Facebook, we will focus on people - by gender, age, income, profession, job title, area, hobbies and even more. These individuals become part of an "audience" which can include many individuals. Facebook doesn't give us that list, but it will present our advertisements to people on that list that we have created. We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects. Pluses and Minuses of Advertising on Facebook Pro: Facebook's Edge Over Google: No Search Necessary The primary advantage Facebook offers In Jericho is its ability to get to prospects who are not proactively searching for what you offer. This does not mean they won't be interested. It just means they are not actively conducting a search when they view your ad. However, they probably were hoping to find something such as what you provide quite recently. The search engines like Google are restricted to individuals in fact searching. A prospect may be considering a lawyer, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect. Pro: Facebook is Ideal for Getting into Local Niches Are you an attorney? Physician? Home repair business? A restaurant or retailer? For any business who does business regionally In Jericho Facebook is an excellent way to appear in front of your target audience. We have the ability to focus on your prospects in several ways. Only need to reach women 35-65 in a few zip codes? No worries! Want to have a special on Tuesdays? We can do that. The attractiveness of Facebook is the ability to target. You can run a very small campaign that functions in very big ways, by merely concentrating on the correct prospects, in the right location, with the appropriate message. Facebook Pricing is Lower, but So are Conversion Rates... In general, Facebook advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are opting to pay per ad impression (spending money on ads to be presented, rather than paying for clicks), that is likely to cost less as well. However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a disadvantage in Facebook. Rather, the person is in some other frame of mind. Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they are searching since they have a actual need. They have a tendency to convert from surfer to lead at a greater rate, because they have a need that they have to satisfy (finding legal help). In contrast, an advertisement on Facebook may capture someone's attention. They may or may not be actively searching for an attorney, but still have the need. For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will discover next. If you would like to discuss the services of our pay per click ad consultants, our local advertising agency, SEO advertising agency in Nassau or remarketing campaign please contact our offices. So is Social Media Advertising a Good Deal? Whether Facebook is a "good deal" for your marketing budget truly will depend on the numbers. Suppose Bing mouse clicks are $11 and Facebook visitors are $1. Which is best? It depends. If 5% of Google actions convert, that's $200+ for a new customer. If 1% of Facebook visitors convert, that's $100 for a new customer - great! But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch! The point is... there is no "right answer." It all depends on your campaign, your offer, and exactly how the market responds to you. The "right answer" would be to test, adjust, and test all over again. Just remember to have your visuals strong before running ads like these. For info about our website design agency, our graphic design on Long Island or our marketing consulting services contact us today. Facebook Promotions Have To Be Managed and Optimized Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an advertisement we test pictures, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences. Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our exceptional advertising campaign management is the crucial component in making the most of your marketing spend with all internet marketing, but especially with Facebook. Our lead generation company in New York and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Discuss Your Advertising and Marketing In Jericho and Facebook Everyone's needs are different, there aren't any all purpose solutions. Call our offices at (888) 420-0063, fill out the form below or follow this link to schedule a consultation . We're happy to go over your business and requires, and see if there is a way we are able to assist you to effectively grow your business. 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