Facebook & Social Media Advertising In Jericho

If you're trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook marketing will provide you with the means to access people In Jericho, with the interests and geo targeting you want.

Needless to say, everything comes at a price. You do need to pay Facebook for the targeted traffic you get. The question becomes, can it be worth the money?

Once you appear in front of people In Jericho, then what? It truly depends on what you would like to achieve. Are we sending visitors to your site? Are we hoping to get people In Jericho to be fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your advertising campaign, we are able to help you to identify what it is that you really need to achieve.

Remember to let our website design experts In Jericho to work with your business to maximize results. Strong designs implemented by our website design company help you and achieve results!

Reaching Your Prospects In Jericho on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Concentrating on those who have been to your web site before (retargeting);
• Individuals that are followers of your page;
• Individuals who have related pursuits (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• People that are currently your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, salary, profession, job title, location, pursuits and much more. These individuals become part of an "audience" which may consist of any number of people. Facebook doesn't give us that list, however it will present our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary benefit Facebook offers In Jericho is its ability to appear in front of prospects who are not actively trying to find what you offer. This does not mean they will not have an interest. It simply means they aren't actively conducting a search when they view your ad. However, they probably were hoping to find something such as what you provide very recently.

The search engines are restricted to people in fact searching. A prospect may be interested in an attorney, but if they are not performing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting to Regional Market Places

• Are you an attorney? Health care provider? Home services business? A restaurant or retailer?
• For any company who conducts business regionally In Jericho Facebook is a superb technique to appear in front of your target audience.
• We have the ability to concentrate on your prospects in several ways.
• Only want to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special on Thursdays? We are able to do that.

The beauty of Facebook is the ability to target. You can run a small advertising campaign that behaves in very big ways, by merely focusing on the right prospects, in the right geo, with the right message.

In general, Facebook marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are opting to pay per ad impression (paying for ads to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there's a problem with Facebook. Rather, the user is in a different frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they're searching because they have a genuine need. They tend to convert from web surfer to lead at a greater rate, because they have a need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook may catch someone's focus. They may or may not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our Suffolk PPC ad agency, our local advertising experts in New York, SEO company on Long Island or remarketing companies in Suffolk County
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising spend genuinely will depend on the numbers.

Suppose Bing mouse clicks are $14 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and exactly how the market reacts to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our New York web design gurus, our graphic design services in New York or our advertising consulting services in New York call us today.

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is essential. Within an ad we test graphics, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our superb marketing campaign operations is the essential component in making the most of your marketing and advertising dollars with all internet marketing, but especially with Facebook.

Our lead generation service and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063