Facebook & Social Media Advertising In Kaser

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising will give you the means to access people In Kaser, having the interests and geo targeting you want.

Needless to say, everything comes at a cost. You need to pay Facebook for the traffic you receive. The question becomes, will it be worth the cost?

Once you connect with people In Kaser, then what? It genuinely depends on what you would like to achieve. Are we sending visitors to your web site? Are we hoping to get people In Kaser to be fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your campaign, we are able to help you to figure out precisely what you need to achieve.

Remember to allow our website design experts In Kaser to aid you to achieve results. Powerful designs created by our website design company help you and drive results!

Reaching Your Prospects In Kaser on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Concentrating on people who have been to your web site before (retargeting);
• Prospects that are fans of your page;
• People that have similar pursuits (such as other pages on Facebook);
• People who meet demographic considerations;
• People who are already your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, income, career, job title, location, hobbies and more. These individuals end up part of an "audience" which can consist of many individuals. Facebook does not give us that list, but it will show our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The primary benefit Facebook offers In Kaser is its capacity to appear in front of prospects who are not actively searching for what you offer. This does not necessarily mean they will not be interested. It simply means they are not proactively conducting a search when they view your ad. However, they most likely were hoping to find something like what you provide very recently.

The search engines are restricted to people in fact searching. A person may be in the market for a lawyer, but if they aren't doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting to Local Areas

• Are you a lawyer? Physician? Home services company? A restaurant or merchant?
• For any business who conducts business regionally In Kaser Facebook is a great way to reach your audience.
• We can concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in a few zip codes? No problem!
• Want to have a special on Mondays? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a small marketing campaign that functions in huge ways, by simply concentrating on the right prospects, in the right location, with the right message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad impression (spending money on advertisements to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a disadvantage in Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they are searching since they have a real need. They have a tendency to convert from web surfer to lead at a higher rate, because they have a current need that they must fulfill (finding legal help).

In contrast, an ad on Facebook may catch someone's interest. They may or may not be actively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our PPC advertising consultants, our local ad agency in New York, SEO ad agency in New York or retargeting companies
please contact our offices.

Whether Facebook is a "great deal" for your advertising spend really will depend on the numbers.

Suppose Bing clicks are $12 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your campaign, your offer, and exactly how the market responds to you. The "correct answer" is to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our web design consultants, our graphic design or our advertising consulting services in Nassau contact us today.

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an advertisement we test graphics, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our exceptional marketing campaign operations is the crucial component in making the most of your advertising dollars with all online advertising, but especially with Facebook.

Our lead generation and services of our display advertising ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063