Facebook & Social Media Advertising In Katonah

If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising will provide you with the means to access people In Katonah, with the interests and geographic targeting you want.

Obviously, everything comes at a cost. You must pay Facebook for the targeted traffic you get. The concern becomes, can it be worth the cost?

Once you reach people In Katonah, then what? It genuinely depends on what you want to achieve. Are we sending visitors to your web site? Are we hoping to get people In Katonah to be fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Before starting your advertising campaign, we are able to help you to pinpoint precisely what you really need to accomplish.

Remember to meet with our website design experts In Katonah to work with you to achieve results. Strong designs implemented by our website design experts help you and achieve results!

Reaching Your Prospects In Katonah on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Targeting those who have been to your website before (retargeting);
• Individuals who are followers of your page;
• Individuals who may have related pursuits (including other pages on Facebook);
• Potential customers who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, income, profession, job title, location, passions and much more. These people end up part of an "audience" which can consist of many people. Facebook does not give us that list, but it will show our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Required

The main benefit Facebook offers In Katonah is its capacity to reach prospects that are not actively searching for what you offer. This does not mean they will not have an interest. It just means they are not actively performing a search when they see your ad. However, they probably were hoping to find something such as what you offer very recently.

The search engines like Google are restricted to people actually searching. A prospect may be interested in legal counsel, but if they aren't performing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Reaching Regional Markets

• Are you a lawyer? Doctor? Home renovation company? A restaurant or retailer?
• For any business who conducts business locally In Katonah Facebook is a great way to reach your audience.
• We are able to concentrate on your prospects in several ways.
• Only want to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Mondays? We can do that.

The beauty of Facebook is the capacity to target. You can run a small marketing campaign that behaves in very big ways, by merely focusing on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad impression (paying for ads to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a problem with Facebook. Rather, the person is in a different state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they are browsing because they have a actual need. They have a tendency to convert from surfer to qualified prospect at a greater rate, since they have a current need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture a person's attention. They may or may not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our Nassau County PPC advertising agency, our local advertising agency on Long Island, SEO ad agency or retargeting agency in Nassau County
please contact our offices.

Whether Facebook is a "good deal" for your marketing dollars truly depends on the numbers.

Suppose Google clicks are $14 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and the way the market responds to you. The "right answer" would be to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our web design agency, our graphic design on LI or our marketing consulting services call us today.

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is vital. Within an ad we test pictures, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our superb advertising campaign management is the critical component in making the most of your advertising dollars with all online marketing, but particularly with Facebook.

Our lead generation company and services of our paid ads ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063