Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Kensington If you are hoping to find new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In Kensington, having the interests and geo targeting you seek. Of course, everything comes at a price. You do need to pay Facebook for the targeted visitors you get. The concern becomes, will it be worth the money? After you reach people In Kensington, then what? It genuinely depends on what you want to achieve. Are we pushing people to your website? Are we looking to get people In Kensington to become fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups? Before starting your campaign, we are able to help you to determine precisely what you need to accomplish. Remember to engage our website design agency In Kensington to serve your business to succeed. Great designs designed by our website design experts drive success and achieve results! Reaching Your Prospects In Kensington on Facebook There are a variety of ways to appear in front of an "Audience" on Facebook: Concentrating on those who have been to your web site previously (retargeting); Prospects that are fans of your page; Potential customers who may have similar pursuits (which include other pages on Facebook); Individuals who meet demographic criteria; Individuals that are already your customers; and the list goes on... With Facebook, we are able to focus on people - by gender, age, salary, career, job title, area, interests and more. These individuals become part of an "audience" which can include many individuals. Facebook does not give us that list, but it will show our advertisements to individuals on that list that we have created. We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects. Pluses and Minuses of Advertising on Social Media and Facebook Pro: Facebook's Advantage Over Google and Bing: No Search Necessary The primary benefit Facebook offers In Kensington is its capacity to appear in front of prospects that are not actively searching for what you offer. This does not mean they will not be interested. It simply means they are not actively conducting a search when they view your advertisement. However, they probably were hoping to find something such as what you provide quite recently. The search engines are limited to people in fact searching. A person may be in the market for legal counsel, but if they aren't performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect. Pro: Facebook is Ideal for Getting to Local Market Places Are you a lawyer? Doctor? Home services company? A restaurant or store? For any business who does business regionally In Kensington Facebook is a great technique to reach your audience. We have the ability to concentrate on your prospects in many ways. Only wish to reach women 35-65 in three zip codes? No worries! Want to have a special on Wednesday? We can do that. The appeal of Facebook is the ability to target. You can run a very small advertising campaign that functions in very big ways, by merely focusing on the right prospects, in the right market, with the right message. Facebook Costs are Lower, but So are Conversion Rates... In general, Facebook advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per impression (spending money on ads to be shown, instead of paying for clicks), that is likely to come in less expensive too. However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there is a downside to Facebook. Rather, the person is in some other state of mind. Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they are browsing because they have a real need. They have a tendency to convert from surfer to lead at a greater rate, because they have a current need that they must satisfy (finding legal help). In comparison, an advertisement on Facebook might capture a person's interest. They might or might not be proactively hunting for a lawyer, but still have the need. For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn below. If you would like to talk about the services of our pay per click ad agency, our local advertising company, SEO experts or remarketing campaign in NY please contact our offices. So is Social Media Advertising Worth It? Whether Facebook is really a "great deal" for your marketing budget genuinely depends upon the numbers. Suppose search engine clicks are $10 and Facebook visitors are $1. Which of these is better? It depends. If 5% of Google actions convert, that's $200+ for a new customer. If 1% of Facebook visitors convert, that's $100 for a new customer - great! But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch! The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and exactly how the market responds to you. The "correct answer" is to test, adjust, and test all over again. Just remember to have your visuals strong before running ads like these. For info about our web site design company, our graphic design experts or our marketing consulting services in NY contact us today. Facebook Strategies Need To Be Managed and Optimized Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an advertisement we test graphics, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences. Some adjustments can yield 2x-10x results, but until we test, you will not know. Our great marketing campaign management is the crucial component in making the most of your advertising dollars with all online advertising, but particularly with Facebook. Our lead generation and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063 Call Us to Discuss Your Advertising In Kensington and Facebook Everybody's requirements are very different, there aren't any blanket solutions. Call our offices at (888) 420-0063, fill in the form below or follow this link to schedule a call . We're happy to go over your business and needs, and see if there is a way we are able to assist you to efficiently increase your business. 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