Facebook & Social Media Advertising In Kensington

If you are trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing will provide you with access to people In Kensington, with the interests and geography you seek.

Obviously, everything comes at a cost. You need to pay Facebook for the visitors you get. The concern becomes, is it worth it?

After you connect with people In Kensington, then what? It truly depends on what you would like to achieve. Are we pushing visitors to your site? Are we looking to get people In Kensington to become fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your campaign, we can help you to pinpoint precisely what you need to achieve.

Remember to speak with our website design agency In Kensington to assist your business to maximize results. Quality designs from our website design company help you and drive results!

Reaching Your Prospects In Kensington on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Targeting those who have been to your website in the past (retargeting);
• Potential customers that are fans of your page;
• People that have related passions (which include other pages on Facebook);
• People who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, income, profession, job title, area, interests and more. These individuals become part of an "audience" which may consist of many individuals. Facebook does not provide us with that list, but it will display our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The primary advantage Facebook offers In Kensington is its capacity to reach prospects who are not proactively looking for what you offer. This does not mean they won't be interested. It simply means they aren't actively performing a search when they see your advertisement. However, they probably were seeking something like what you provide very recently.

The search engines are restricted to individuals in fact searching. A prospect may be in the market for a lawyer, but if they aren't doing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Getting into Local Niches

• Are you a lawyer? Health care provider? Home renovation company? A restaurant or merchant?
• For any organization who does business locally In Kensington Facebook is an excellent way to reach your target audience.
• We are able to concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Mondays? We are able to do that.

The appeal of Facebook is the ability to target. You can operate a very small marketing campaign that behaves in very big ways, by simply focusing on the correct prospects, in the right geography, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad impression (paying for advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a problem with Facebook. Rather, the user is in some other frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they're searching since they have a true need. They have a tendency to convert from web surfer to lead at a higher rate, simply because they have a need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture someone's attention. They might or might not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn below.

If you would like to talk about the services of our PPC ad company, our local advertising company in Nassau County, SEO experts or remarketing campaign on LI
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing spend genuinely depends upon the numbers.

Suppose Bing clicks are $11 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and exactly how the market responds to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our web design agency, our graphic design on Long Island or our marketing consulting services call us today.

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an ad we test pictures, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our superb marketing campaign operations is the critical component in making the most of your advertising dollars with all internet marketing, but particularly with Facebook.

Our lead gen service in NY and services of our paid media ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063