Facebook & Social Media Advertising In Kensington

If you are trying to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Kensington, having the interests and geo targeting you want.

Of course, everything comes at a cost. You must pay Facebook for the targeted visitors you get. The concern becomes, will it be worth the money?

When you appear in front of people In Kensington, then what? It genuinely depends on what you want to accomplish. Are we driving visitors to your web site? Are we hoping to get people In Kensington to be fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Before starting your marketing campaign, we can help you to figure out what it is that you really need to accomplish.

Remember to meet with our website design experts In Kensington to work with your business to succeed. Quality designs created by our website design experts can help and drive results!

Reaching Your Prospects In Kensington on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your website before (retargeting);
• People that are fans of your page;
• Potential customers who have similar interests (such as other pages on Facebook);
• Potential customers who meet demographic considerations;
• People that are currently your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, salary, career, job title, location, pursuits and even more. These individuals end up part of an "audience" which can consist of any number of people. Facebook doesn't provide us with that list, but it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main advantage Facebook offers In Kensington is its capability to reach prospects who are not actively looking for what you offer. This does not mean they won't have an interest. It simply means they aren't actively performing a search when they view your advertisement. However, they probably were hoping to find something similar to what you offer very recently.

The search engines are restricted to people in fact searching. A prospect may be considering a lawyer, but if they are not performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Getting into Local Niches

• Are you a lawyer? Medical professional? Home renovation business? A restaurant or store?
• For any business who conducts business locally In Kensington Facebook is a great method to appear in front of your target audience.
• We can focus on your prospects in many ways.
• Only want to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small campaign that functions in very big ways, by merely focusing on the correct prospects, in the right area, with the right message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per impression (paying for ads to be shown, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a problem with Facebook. Rather, the user is in some other frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they are browsing because they have a actual need. They tend to convert from surfer to prospect at a greater rate, simply because they have a need that they must satisfy (finding legal help).

In comparison, an ad on Facebook may catch a person's interest. They might or might not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about below.

If you would like to discuss the services of our PPC ad company, our local advertising consultants in Suffolk, SEO advertising agency or remarketing companies in Suffolk County
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising spend genuinely depends on the numbers.

Suppose Google clicks are $12 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and exactly how the market reacts to you. The "right answer" is to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our New York web design agency, our graphic design in Suffolk County or our advertising consulting services call us today.

Facebook Strategies Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an advertisement we test pictures, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our outstanding advertising campaign operations is the crucial component in making the most of your marketing and advertising dollars with all online advertising, but especially with Facebook.

Our lead generation company in Nassau and services of our display advertising consultants in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063