Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Kensington
If you're trying to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Kensington, with the interests and geographic targeting you want.
Needless to say, everything comes at a price. You do need to pay Facebook for the targeted visitors you get. The concern becomes, can it be worth it?
After you connect with people In Kensington, then what? It really depends on what you want to achieve. Are we driving people to your website? Are we looking to get people In Kensington to be fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?
Before starting your advertising campaign, we are able to help you to identify precisely what you need to accomplish.
Remember to let our website design experts In Kensington to serve your business to maximize results. Excellent designs implemented by our website design company help you and secure results!
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Reaching Your Prospects In Kensington on Facebook
There are many methods to reach an "Audience" on Facebook:
- Concentrating on those who have been to your site before (retargeting);
- Prospects who are followers of your page;
- Potential customers who may have related pursuits (such as other pages on Facebook);
- Prospects who meet demographic considerations;
- Prospects who are already your customers;
- and the list goes on...
With Facebook, we can easily focus on people - by gender, age, income, profession, job title, area, pursuits and even more. These individuals end up part of an "audience" which may include many people. Facebook doesn't provide us with that list, however it will show our ads to people on that list that we have created.
We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.
Pluses and Minuses of Advertising on Facebook
Pro: Facebook's Advantage Over Google: No Search Necessary
The primary advantage Facebook offers In Kensington is its capability to reach prospects who are not proactively looking for what you offer. This doesn't mean they won't have an interest. It just means they are not proactively conducting a search when they see your ad. However, they probably were hoping to find something such as what you provide quite recently.
The search engines are limited to people actually searching. A prospect may be interested in legal counsel, but if they are not performing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.
Pro: Facebook is Wonderful for Getting into Regional Market Places
- Are you an attorney? Doctor? Home renovation business? A restaurant or store?
- For any company who does business regionally In Kensington Facebook is a superb method to appear in front of your audience.
- We have the ability to target your prospects in many ways.
- Only need to reach women 35-65 in a few zip codes? Not a problem!
- Want to have a special on Wednesday? We can do that.
The appeal of Facebook is the ability to target. You can run a very small campaign that functions in very big ways, by just targeting the right prospects, in the right geography, with the right message.
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Facebook Pricing is Lower, but So are Conversion Rates...
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In general, Facebook marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad impression (paying for ads to be shown, instead of paying for clicks), that is likely to cost less too.
However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a downside to Facebook. Rather, the person is in a different state of mind.
Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they are searching because they have a real need. They tend to convert from surfer to lead at a greater rate, since they have a current need that they have to fulfill (finding legal help).
In contrast, an ad on Facebook might capture someone's focus. They might or might not be proactively hunting for a lawyer, but still have the need.
For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.
If you would like to talk about the services of our New York PPC ad company, our local ad agency, SEO ad agency or remarketing campaign in Nassau
please contact our offices.
So is Social Media Advertising a Good Deal?
Whether Facebook is a "good deal" for your advertising budget truly depends upon the numbers.
Suppose Bing mouse clicks are $14 and Facebook actions are $1. Which of these is best? It depends.
- If 5% of Google actions convert, that's $200+ for a new customer.
- If 1% of Facebook actions convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!
The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and the way the marketplace reacts to you. The "correct answer" would be to test, adjust, and test again.
Just remember to have your design strong before running ads like these. For info about our web site design experts, our graphic design experts in Suffolk County or our marketing consulting services in NY contact us today.
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Facebook Strategies Need To Be Managed and Improved
Because of challenges with Facebook - and all of the variables at play - advertising campaign management is vital. Within an advertisement we test pictures, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.
Some modifications can yield 2x-10x results, but until we test, you won't know. Our superb advertising campaign management is the crucial component in making the most of your marketing dollars with all internet marketing, but particularly with Facebook.
Our lead gen company in NY and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063
Call Us to Discuss Your Advertising In Kensington and Facebook
Everyone's requirements are different, there are no all purpose answers.
Call our offices at (888) 420-0063, fill in the form below or follow this link to schedule a call . We're very happy to go over your business and needs, and see if there is a way we can help you successfully increase your business.