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Facebook & Social Media Advertising In Kings Park

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Kings Park

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Kings Park, having the interests and geo targeting you want.

Obviously, everything comes at a price. You must pay Facebook for the traffic you receive. The concern becomes, is it worth it?

After you reach people In Kings Park, then what? It truly depends on what you would like to achieve. Are we pushing visitors to your web site? Are we hoping to get people In Kings Park to be fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Before starting your marketing campaign, we are able to help you to determine what it is that you really need to achieve.

Remember to call our website design company In Kings Park to serve you to succeed. Professional designs developed by our website design company drive success and achieve results!

Kings Park lead generation on Facebook
target your audience In Kings Park with Facebook

Reaching Your Prospects In Kings Park on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

  • Targeting those who have been to your site previously (retargeting);
  • People who are enthusiasts of your page;
  • Potential customers who may have related pursuits (such as other pages on Facebook);
  • Prospects who meet demographic criteria;
  • Prospects who are currently your customers;
  • and the list goes on...

With Facebook, we are able to aim for people - by gender, age, income, profession, job title, location, pursuits and more. These people end up part of an "audience" which can consist of any number of people. Facebook does not give us that list, but it will present our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary advantage Facebook offers In Kings Park is its ability to get to prospects that are not proactively trying to find what you offer. This does not mean they will not be interested. It simply means they aren't proactively performing a search when they see your ad. However, they probably were hoping to find something like what you provide quite recently.

The search engines are restricted to people in fact searching. A prospect may be interested in a lawyer, but if they aren't doing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting into Regional Markets

  • Are you an attorney? Health care provider? Home repair business? A restaurant or store?
  • For any company who does business regionally In Kings Park Facebook is a great method to reach your audience.
  • We can focus on your prospects in several ways.
  • Only want to reach women 35-65 in a few zip codes? No problem!
  • Want to have a special offer on Thursdays? We are able to do that.

The appeal of Facebook is the ability to target. You can operate a very small campaign that behaves in very big ways, by simply targeting the right prospects, in the right area, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad impression (spending money on advertisements to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there is a problem with Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they are searching because they have a true need. They tend to convert from web surfer to lead at a greater rate, because they have a need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook may catch someone's interest. They may or may not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next.

If you would like to talk about the services of our Nassau PPC ad agency, our local advertising company in Nassau County, SEO experts in Nassau or retargeting campaign in Nassau County
please contact our offices.

So is Facebook a Good Deal?

Whether Facebook is really a "good deal" for your advertising budget really depends on the numbers.

Suppose Bing mouse clicks are $10 and Facebook visitors are $1. Which of these is better? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk website design gurus, our graphic design companies or our advertising consulting services contact us today.

facebook marketing strategy
social media marketing with facebook In Kings Park

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an advertisement we test graphics, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our exceptional campaign management is the crucial component in making the most of your marketing and advertising dollars with all internet advertising, but particularly with Facebook.

Our lead generation company in New York and services of our paid media ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063