Facebook & Social Media Advertising In Kings Park

If you are trying to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In Kings Park, having the interests and geographic targeting you seek.

Of course, everything comes at a cost. You must pay Facebook for the traffic you get. The question becomes, will it be worth the cost?

When you appear in front of people In Kings Park, then what? It truly depends on what you want to accomplish. Are we sending visitors to your site? Are we hoping to get people In Kings Park to be fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your advertising campaign, we are able to help you to figure out precisely what you really need to achieve.

Remember to call our website design agency In Kings Park to aid you to maximize results. Quality designs by our website design company help your business and drive results!

Reaching Your Prospects In Kings Park on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your website previously (retargeting);
• Prospects who are followers of your page;
• Potential customers who may have similar pursuits (such as other pages on Facebook);
• Individuals who meet demographic considerations;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, salary, occupation, job title, area, passions and even more. These individuals end up part of an "audience" which can consist of any number of people. Facebook does not give us that list, however it will present our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Required

The main advantage Facebook offers In Kings Park is its capacity to reach prospects that are not proactively looking for what you offer. This does not necessarily mean they will not be interested. It just means they aren't proactively performing a search when they view your ad. However, they most likely were hoping to find something such as what you offer quite recently.

The search engines are restricted to the people actually searching. A person may be interested in a lawyer, but if they aren't performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Reaching Out to Local Niches

• Are you an attorney? Doctor? Home renovation business? A restaurant or retailer?
• For any company who conducts business locally In Kings Park Facebook is an excellent technique to appear in front of your target audience.
• We are able to target your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Mondays? We can do that.

The great thing about Facebook is the ability to target. You can operate a small campaign that functions in huge ways, by just focusing on the right prospects, in the right region, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad view (spending money on advertisements to be shown, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a problem with Facebook. Rather, the person is in some other mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they are searching since they have a actual need. They tend to convert from web surfer to qualified prospect at a greater rate, simply because they have a need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture someone's attention. They might or might not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our Nassau PPC ad agency, our local ad experts, SEO ad agency or retargeting companies
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising spend genuinely depends on the numbers.

Suppose Google mouse clicks are $14 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and the way the market responds to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our LI website design consultants, our graphic design or our marketing consulting services on Long Island call us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an advertisement we test images, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our exceptional campaign management is the crucial component in making the most of your advertising dollars with all online marketing, but especially with Facebook.

Our lead generation service in New York and services of our display ads ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063