Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Kings Point
If you're trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising will give you the means to access people In Kings Point, with the interests and geography you want.
Obviously, everything comes at a cost. You do need to pay Facebook for the targeted visitors you get. The question becomes, can it be worth it?
After you connect with people In Kings Point, then what? It truly depends on what you want to accomplish. Are we sending people to your web site? Are we trying to get people In Kings Point to become fans of your page to build "authority" status and brand reputation? Are we going for registrations?
Prior to starting your campaign, we are able to help you to identify what it is that you really need to achieve.
Remember to reach out to our website design experts In Kings Point to serve your business to maximize results. Strong designs implemented by our website design agency can help and achieve results!
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Reaching Your Prospects In Kings Point on Facebook
There are many ways to reach an "Audience" on Facebook:
- Concentrating on individuals who have visited your website previously (retargeting);
- People that are enthusiasts of your page;
- People that have related interests (such as other pages on Facebook);
- Potential customers who meet demographic criteria;
- Individuals who are currently your customers;
- and the list goes on...
With Facebook, we are able to target people - by gender, age, income, career, job title, location, passions and even more. These individuals end up part of an "audience" which can consist of many people. Facebook does not give us that list, but it will present our advertisements to individuals on that list that we have created.
We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.
Pluses and Minuses of Advertising on Social Media
Pro: Facebook's Edge Over Google and Bing: No Search Required
The primary advantage Facebook offers In Kings Point is its capacity to reach prospects who are not actively searching for what you offer. This does not necessarily mean they will not have an interest. It simply means they aren't proactively conducting a search when they view your ad. However, they probably were hoping to find something such as what you offer quite recently.
The search engines like Google are restricted to people actually searching. A prospect may be in the market for legal counsel, but if they are not performing a search for one, those marketing in prospect pay per click do not reach that prospect.
Pro: Facebook is Wonderful for Getting into Regional Niches
- Are you a lawyer? Physician? Home repair company? A restaurant or merchant?
- For any organization who conducts business regionally In Kings Point Facebook is an excellent way to reach your audience.
- We have the ability to focus on your prospects in many ways.
- Only want to reach women 35-65 in a few zip codes? Not an issue!
- Want to have a special on Tuesdays? We can do that.
The attractiveness of Facebook is the capacity to target. You can run a small marketing campaign that behaves in huge ways, by simply concentrating on the right prospects, in the right market, with the appropriate message.
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Facebook Costs are Lower, but So are Conversion Rates...
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In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad view (spending money on advertisements to be shown, instead of paying for clicks), that is likely to cost less as well.
However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a downside to Facebook. Rather, the user is in some other frame of mind.
Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they're browsing because they have a real need. They have a tendency to convert from surfer to lead at a greater rate, simply because they have a current need that they must fulfill (finding legal help).
In contrast, an ad on Facebook might catch a person's interest. They may or may not be proactively searching for a lawyer, but still have the need.
For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next.
If you would like to talk about the services of our PPC advertising agency, our local advertising agency, SEO advertising agency or remarketing campaign
please contact our offices.
So is Social Media Advertising a Great Deal?
Whether Facebook is a "good deal" for your advertising and marketing dollars really depends upon the numbers.
Suppose search engine mouse clicks are $14 and Facebook clicks are $1. Which is best? It depends.
- If 5% of Google visitors convert, that's $200+ for a new customer.
- If 1% of Facebook actions convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!
The point is... there is no "right answer." It will depend on your strategy, your offer, and how the marketplace reacts to you. The "correct answer" would be to test, adjust, and test all over again.
Just remember to have your visuals strong before launching ads like these. For info about our website design agency, our graphic design experts or our online marketing consulting services in Nassau County contact us today.
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Facebook Campaigns Need To Be Maintained and Improved
Because of challenges with Facebook - and all of the variables at play - marketing campaign management is critical. Within an advertisement we test images, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.
Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our superb campaign operations is the crucial component in making the most of your advertising and marketing dollars with all internet marketing, but especially with Facebook.
Our lead generation company in Suffolk and services of our paid ads advertising agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063
Call Us to Go Over Your Advertising and Marketing In Kings Point and Facebook
Everybody's needs are very different, there aren't any all purpose answers.
Call our offices at (888) 420-0063, fill out the form below or follow this link to schedule a free consultation . We're happy to go over your business and requires, and see if there is a way we are able to assist you to efficiently improve your business.