Facebook & Social Media Advertising In Kings Point

If you are trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook marketing and advertising will give you access to people In Kings Point, with the interests and geography you want.

Obviously, everything comes at a price. You do need to pay Facebook for the targeted visitors you get. The question becomes, is it worth the money?

After you appear in front of people In Kings Point, then what? It truly depends on what you would like to achieve. Are we sending visitors to your site? Are we hoping to get people In Kings Point to be fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your advertising campaign, we can help you to figure out what it is that you really need to accomplish.

Remember to reach out to our website design company In Kings Point to work with you to achieve results. Quality designs created by our website design company will help and drive results!

Reaching Your Prospects In Kings Point on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Targeting people who have visited your web site before (retargeting);
• Prospects that are fans of your page;
• People who have very similar passions (such as other pages on Facebook);
• Potential customers who meet demographic considerations;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, salary, career, job title, location, interests and even more. These people become part of an "audience" which may consist of many individuals. Facebook doesn't provide us with that list, but it will present our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main benefit Facebook offers In Kings Point is its ability to get to prospects that are not proactively trying to find what you offer. This does not mean they won't be interested. It just means they aren't proactively performing a search when they view your advertisement. However, they most likely were seeking something similar to what you offer quite recently.

The search engines like Google are restricted to people actually searching. A person may be interested in a lawyer, but if they aren't performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting to Regional Markets

• Are you an attorney? Doctor? Home renovation business? A restaurant or merchant?
• For any business who does business regionally In Kings Point Facebook is a superb method to appear in front of your target audience.
• We have the ability to target your prospects in numerous ways.
• Only want to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Mondays? We can do that.

The beauty of Facebook is the ability to target. You can run a very small marketing campaign that functions in very big ways, by merely focusing on the correct prospects, in the right location, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad view (paying for ads to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there's a disadvantage in Facebook. Rather, the user is in a different frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they are browsing since they have a true need. They have a tendency to convert from web surfer to lead at a higher rate, because they have a current need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook might catch a person's attention. They might or might not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will discover next.

If you would like to talk about the services of our Long Island PPC advertising agency, our local ad agency in Nassau, SEO ad agency in NY or retargeting agencies
please contact our offices.

Whether Facebook is a "good deal" for your advertising spend really will depend on the numbers.

Suppose search engine mouse clicks are $12 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and exactly how the market reacts to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our web design agency, our graphic design in NY or our advertising consulting services in New York call us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an advertisement we test graphics, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our great campaign management is the crucial component in making the most of your advertising and marketing spend with all online advertising, but particularly with Facebook.

Our lead generation and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063