Facebook & Social Media Advertising In Lake Grove

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In Lake Grove, possessing the interests and geography you want.

Obviously, everything comes at a price. You must pay Facebook for the targeted traffic you get. The concern becomes, is it worth the cost?

When you connect with people In Lake Grove, then what? It truly depends on what you want to accomplish. Are we sending people to your web site? Are we hoping to get people In Lake Grove to become fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Before launching your marketing campaign, we can help you to identify what it is that you really need to accomplish.

Remember to speak with our website design company In Lake Grove to help your business to achieve real results. Great designs developed by our website design experts help you and secure results!

Reaching Your Prospects In Lake Grove on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Targeting individuals who have visited your website before (retargeting);
• People that are fans of your page;
• Individuals who may have similar pursuits (such as other pages on Facebook);
• Individuals who meet demographic criteria;
• People who are already your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, salary, profession, job title, location, interests and more. These people become part of an "audience" which can consist of many people. Facebook does not provide us with that list, however it will display our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Required

The primary benefit Facebook offers In Lake Grove is its capacity to appear in front of prospects that are not actively trying to find what you offer. This doesn't mean they won't have an interest. It just means they are not proactively performing a search when they see your ad. However, they probably were hoping to find something similar to what you provide quite recently.

The search engines are limited to individuals in fact searching. A person may be considering a lawyer, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting into Regional Markets

• Are you an attorney? Medical professional? Home services business? A restaurant or retailer?
• For any organization who does business locally In Lake Grove Facebook is an excellent way to appear in front of your target audience.
• We are able to focus on your prospects in several ways.
• Only wish to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special offer on Wednesday? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a very small marketing campaign that behaves in huge ways, by just targeting the correct prospects, in the right geography, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad view (spending money on ads to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a disadvantage in Facebook. Rather, the user is in some other frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they are browsing because they have a true need. They have a tendency to convert from web surfer to lead at a higher rate, since they have a need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook may catch a person's interest. They may or may not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our NY PPC ad company, our local advertising company in Suffolk County, SEO ad agency in Suffolk County or remarketing campaign
please contact our offices.

Whether Facebook is really a "good deal" for your marketing spend truly will depend on the numbers.

Suppose Google mouse clicks are $10 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and exactly how the market responds to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk County website design experts, our graphic design in Nassau County or our advertising consulting services contact us today.

Facebook Strategies Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an ad we test graphics, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our great advertising campaign management is the essential component in making the most of your marketing spend with all internet marketing, but especially with Facebook.

Our lead generation company in Nassau County and services of our paid ads experts go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063