Facebook & Social Media Advertising In Lake Grove

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing will give you the means to access people In Lake Grove, possessing the interests and geography you want.

Needless to say, everything comes at a price. You do need to pay Facebook for the traffic you receive. The concern becomes, is it worth the money?

After you reach people In Lake Grove, then what? It truly depends on what you want to accomplish. Are we pushing visitors to your website? Are we looking to get people In Lake Grove to be fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Before launching your advertising campaign, we can help you to determine precisely what you really need to achieve.

Remember to talk to our website design experts In Lake Grove to work with you to maximize results. Quality designs implemented by our website design agency will help and drive results!

Reaching Your Prospects In Lake Grove on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Focusing on people who have visited your site in the past (retargeting);
• People who are fans of your page;
• People who may have related interests (which include other pages on Facebook);
• Individuals who meet demographic considerations;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, salary, career, job title, location, passions and much more. These individuals end up part of an "audience" which may consist of many individuals. Facebook doesn't give us that list, however it will present our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary benefit Facebook offers In Lake Grove is its capacity to get to prospects that are not actively looking for what you offer. This does not mean they will not be interested. It just means they aren't proactively conducting a search when they view your advertisement. However, they most likely were seeking something like what you provide very recently.

The search engines like Google are limited to people actually searching. A prospect may be interested in an attorney, but if they aren't doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Regional Areas

• Are you a lawyer? Doctor? Home repair business? A restaurant or retailer?
• For any company who conducts business regionally In Lake Grove Facebook is a superb technique to appear in front of your target audience.
• We can concentrate on your prospects in several ways.
• Only need to reach women 35-65 in three zip codes? No worries!
• Want to have a special offer on Thursdays? We can do that.

The appeal of Facebook is the ability to target. You can run a very small advertising campaign that functions in huge ways, simply by focusing on the correct prospects, in the right area, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad view (paying for advertisements to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a downside to Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they're browsing because they have a genuine need. They tend to convert from web surfer to lead at a greater rate, since they have a current need that they must fulfill (finding legal help).

In comparison, an ad on Facebook may catch a person's attention. They may or may not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover below.

If you would like to discuss the services of our Suffolk pay per click advertising company, our local ad company in NY, SEO ad agency on Long Island or remarketing agencies in Nassau
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing spend really depends upon the numbers.

Suppose search engine clicks are $10 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and exactly how the market reacts to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our NY website design consultants, our graphic design or our marketing consulting services in Suffolk contact us today.

Facebook Campaigns Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an advertisement we test images, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our exceptional advertising campaign operations is the critical component in making the most of your advertising and marketing spend with all internet advertising, but especially with Facebook.

Our lead gen company and services of our display advertising advertising agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063