Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Lake Grove
If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In Lake Grove, having the interests and geography you want.
Needless to say, everything comes at a price. You need to pay Facebook for the visitors you get. The concern becomes, can it be worth the money?
After you appear in front of people In Lake Grove, then what? It truly depends on what you would like to accomplish. Are we driving visitors to your website? Are we trying to get people In Lake Grove to become fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?
Prior to launching your campaign, we are able to help you to determine precisely what you really need to achieve.
Remember to reach out to our website design company In Lake Grove to work with you to achieve results. Quality designs by our website design agency can help and drive results!
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Reaching Your Prospects In Lake Grove on Facebook
There are many methods to reach an "Audience" on Facebook:
- Focusing on people who have been to your site before (retargeting);
- Individuals who are fans of your page;
- Prospects who have very similar passions (including other pages on Facebook);
- Potential customers who meet demographic considerations;
- People who are currently your customers;
- and the list goes on...
With Facebook, we're able to focus on individuals - by gender, age, income, occupation, job title, location, hobbies and more. These individuals end up part of an "audience" which may consist of many people. Facebook doesn't give us that list, however it will show our ads to people on that list that we have created.
We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.
Pluses and Minuses of Advertising on Social Media and Facebook
Pro: Facebook's Advantage Over Google: No Search Needed
The primary benefit Facebook offers In Lake Grove is its ability to appear in front of prospects who are not proactively searching for what you offer. This does not mean they will not be interested. It just means they aren't actively performing a search when they view your ad. However, they probably were looking for something such as what you provide very recently.
The search engines like Google are restricted to individuals in fact searching. A person may be considering a lawyer, but if they are not doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.
Pro: Facebook is Ideal for Getting to Local Market Places
- Are you an attorney? Physician? Home services business? A restaurant or store?
- For any organization who conducts business locally In Lake Grove Facebook is a superb method to reach your audience.
- We are able to focus on your prospects in several ways.
- Only want to reach women 35-65 in three zip codes? No worries!
- Want to have a special offer on Tuesdays? We can do that.
The attractiveness of Facebook is the ability to target. You can run a very small campaign that functions in huge ways, by just targeting the right prospects, in the right geo, with the right message.
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Facebook Costs are Lower, but So are Conversion Rates...
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In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per ad impression (paying for advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive too.
However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there is a problem with Facebook. Rather, an individual is in some other state of mind.
Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they are searching because they have a genuine need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, simply because they have a current need that they have to satisfy (finding legal help).
In comparison, an ad on Facebook may catch a person's interest. They may or may not be actively searching for an attorney, but still have the need.
For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.
If you would like to discuss the services of our Suffolk County PPC ad consultants, our local advertising agency in Nassau, SEO professionals in Suffolk County or retargeting agency in Nassau County
please contact our offices.
So is Facebook Worth It?
Whether Facebook is a "good deal" for your marketing and advertising dollars truly depends on the numbers.
Suppose Google clicks are $12 and Facebook visitors are $1. Which one is superior? It depends.
- If 5% of Google visitors convert, that's $200+ for a new customer.
- If 1% of Facebook actions convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!
The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and how the marketplace responds to you. The "correct answer" would be to test, modify, and test again.
Just remember to have your visuals strong before running ads like these. For info about our Nassau website design agency, our graphic design or our online marketing consulting services in NY contact us today.
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Facebook Campaigns Must Be Managed and Improved
Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an advertisement we test images, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.
Some changes can yield 2x-10x results, but until we test, you won't know. Our exceptional advertising campaign management is the essential component in making the most of your marketing and advertising dollars with all internet marketing, but especially with Facebook.
Our lead gen company in Nassau County and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063
Call Us to Go Over Your Advertising In Lake Grove and Facebook
Everybody's requirements are very different, there aren't any blanket answers.
Call our offices at (888) 420-0063, complete the form below or follow this link to schedule a meeting . We're happy to talk about your business and requires, and see if there is a way we can assist you to successfully grow your business.