Facebook & Social Media Advertising In Lake Mohegan

If you're trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Lake Mohegan, having the interests and geography you want.

Needless to say, everything comes at a price. You need to pay Facebook for the visitors you get. The question becomes, will it be worth it?

Once you connect with people In Lake Mohegan, then what? It genuinely depends on what you want to accomplish. Are we sending visitors to your web site? Are we looking to get people In Lake Mohegan to become fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Before launching your marketing campaign, we can help you to pinpoint what it is that you need to accomplish.

Remember to reach out to our website design experts In Lake Mohegan to work with your business to maximize results. Powerful designs from our website design agency can help and drive results!

Reaching Your Prospects In Lake Mohegan on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Targeting people who have visited your site in the past (retargeting);
• Individuals who are enthusiasts of your page;
• Prospects who may have very similar passions (such as other pages on Facebook);
• Prospects who meet demographic criteria;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, income, career, job title, location, hobbies and much more. These individuals become part of an "audience" which may include any number of people. Facebook does not give us that list, however it will show our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary benefit Facebook offers In Lake Mohegan is its ability to reach prospects that are not proactively looking for what you offer. This does not necessarily mean they won't be interested. It just means they aren't actively performing a search when they see your advertisement. However, they probably were looking for something such as what you offer quite recently.

The search engines like Google are limited to individuals actually searching. A person may be interested in a lawyer, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Getting into Local Market Places

• Are you a lawyer? Health care provider? Home renovation company? A restaurant or retailer?
• For any organization who conducts business regionally In Lake Mohegan Facebook is a great method to reach your audience.
• We are able to target your prospects in many ways.
• Only need to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special on Thursdays? We can do that.

The appeal of Facebook is the ability to target. You can operate a small advertising campaign that behaves in huge ways, by just targeting the correct prospects, in the right area, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (paying for ads to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a downside to Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they are browsing since they have a real need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, because they have a current need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch a person's focus. They may or may not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.

If you would like to talk about the services of our PPC ad company, our local ad agency on Long Island, SEO ad agency or retargeting agency
please contact our offices.

Whether Facebook is really a "good deal" for your marketing budget really depends on the numbers.

Suppose Bing mouse clicks are $10 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your strategy, your offer, and how the marketplace responds to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our web site design experts, our graphic design services in New York or our marketing consulting services on Long Island contact us today.

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an advertisement we test images, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our outstanding advertising campaign operations is the crucial component in making the most of your advertising and marketing spend with all internet advertising, but particularly with Facebook.

Our lead generation service on Long Island and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063