Facebook & Social Media Advertising In Lake Mohegan

If you are hoping to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Lake Mohegan, possessing the interests and geographic targeting you seek.

Needless to say, everything comes at a cost. You need to pay Facebook for the visitors you get. The concern becomes, will it be worth the money?

After you appear in front of people In Lake Mohegan, then what? It genuinely depends on what you want to achieve. Are we pushing people to your web site? Are we looking to get people In Lake Mohegan to become fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Before starting your marketing campaign, we can help you to determine what it is that you need to achieve.

Remember to call our website design agency In Lake Mohegan to work with your business to achieve real results. Quality designs designed by our website design experts drive success and secure results!

Reaching Your Prospects In Lake Mohegan on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Focusing on people who have visited your website in the past (retargeting);
• Prospects that are fans of your page;
• People who have similar passions (which include other pages on Facebook);
• Potential customers who meet demographic criteria;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, salary, profession, job title, location, pursuits and much more. These individuals become part of an "audience" which can include any number of individuals. Facebook does not provide us with that list, however it will display our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The main advantage Facebook offers In Lake Mohegan is its capability to reach prospects who are not actively trying to find what you offer. This doesn't mean they won't have an interest. It just means they aren't proactively performing a search when they see your ad. However, they most likely were seeking something similar to what you provide very recently.

The search engines like Google are limited to individuals actually searching. A person may be interested in an attorney, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Local Niches

• Are you a lawyer? Health care provider? Home renovation business? A restaurant or store?
• For any company who conducts business locally In Lake Mohegan Facebook is an excellent way to reach your audience.
• We have the ability to target your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special offer on Wednesday? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a small advertising campaign that functions in very big ways, simply by concentrating on the correct prospects, in the right region, with the right message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per impression (paying for ads to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a problem with Facebook. Rather, the person is in some other frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they are searching since they have a true need. They tend to convert from surfer to qualified prospect at a greater rate, simply because they have a current need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook may capture a person's focus. They may or may not be actively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our PPC ad company, our local ad agency on LI, SEO experts on Long Island or remarketing agencies
please contact our offices.

Whether Facebook is a "good deal" for your advertising budget genuinely depends on the numbers.

Suppose Google mouse clicks are $14 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your strategy, your offer, and how the market reacts to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our New York website design professionals, our graphic design on Long Island or our advertising consulting services on Long Island call us today.

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an ad we test images, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our great advertising campaign management is the crucial component in making the most of your marketing dollars with all online marketing, but particularly with Facebook.

Our lead generation service in Suffolk and services of our display ads ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063