Facebook & Social Media Advertising In Lake Ronkonkoma

If you are trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media marketing will provide you with the means to access people In Lake Ronkonkoma, possessing the interests and geography you want.

Obviously, everything comes at a price. You do need to pay Facebook for the targeted traffic you receive. The concern becomes, can it be worth the money?

After you reach people In Lake Ronkonkoma, then what? It truly depends on what you would like to accomplish. Are we pushing visitors to your web site? Are we hoping to get people In Lake Ronkonkoma to be fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Before starting your marketing campaign, we can help you to pinpoint what it is that you really need to achieve.

Remember to call our website design experts In Lake Ronkonkoma to work with your business to achieve results. Strong designs designed by our website design experts help you and secure results!

Reaching Your Prospects In Lake Ronkonkoma on Facebook

There are many ways to reach an "Audience" on Facebook:

• Targeting individuals who have visited your site in the past (retargeting);
• People that are fans of your page;
• Prospects who have similar pursuits (which include other pages on Facebook);
• People who meet demographic factors;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, income, profession, job title, location, interests and more. These individuals end up part of an "audience" which may include many individuals. Facebook does not give us that list, but it will show our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary benefit Facebook offers In Lake Ronkonkoma is its capability to appear in front of prospects who are not actively trying to find what you offer. This doesn't mean they will not be interested. It just means they are not proactively performing a search when they see your ad. However, they most likely were hoping to find something similar to what you provide quite recently.

The search engines are restricted to individuals actually searching. A prospect may be interested in an attorney, but if they are not performing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Regional Markets

• Are you an attorney? Health care provider? Home repair business? A restaurant or store?
• For any organization who does business regionally In Lake Ronkonkoma Facebook is an excellent way to reach your target audience.
• We are able to focus on your prospects in numerous ways.
• Only need to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special on Mondays? We are able to do that.

The appeal of Facebook is the ability to target. You can operate a very small campaign that behaves in very big ways, by merely concentrating on the correct prospects, in the right area, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per impression (spending money on ads to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a problem with Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they're searching since they have a true need. They tend to convert from web surfer to qualified prospect at a greater rate, because they have a need that they must satisfy (finding legal help).

In comparison, an ad on Facebook may catch a person's focus. They may or may not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will discover below.

If you would like to discuss the services of our New York PPC advertising consultants, our local ad agency, SEO advertising agency or retargeting campaign
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising budget genuinely depends on the numbers.

Suppose search engine clicks are $11 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and the way the marketplace reacts to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our website design consultants, our graphic design in New York or our online marketing consulting services contact us today.

Facebook Campaigns Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is vital. Within an ad we test graphics, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our outstanding advertising campaign operations is the critical component in making the most of your advertising spend with all online advertising, but especially with Facebook.

Our lead generation company in Nassau and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063