Facebook & Social Media Advertising In Lake Ronkonkoma

If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising will provide you with access to people In Lake Ronkonkoma, with the interests and geography you seek.

Needless to say, everything comes at a price. You must pay Facebook for the targeted traffic you get. The question becomes, will it be worth the money?

After you appear in front of people In Lake Ronkonkoma, then what? It truly depends on what you would like to achieve. Are we sending visitors to your website? Are we hoping to get people In Lake Ronkonkoma to become fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Before launching your campaign, we can help you to figure out precisely what you really need to achieve.

Remember to reach out to our website design experts In Lake Ronkonkoma to aid you to maximize results. Great designs implemented by our website design agency help you and drive results!

Reaching Your Prospects In Lake Ronkonkoma on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Concentrating on those who have visited your website previously (retargeting);
• People that are followers of your page;
• Prospects who may have related passions (such as other pages on Facebook);
• Individuals who meet demographic considerations;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, income, profession, job title, area, pursuits and much more. These people end up part of an "audience" which may include any number of individuals. Facebook doesn't give us that list, but it will display our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Required

The primary advantage Facebook offers In Lake Ronkonkoma is its capability to appear in front of prospects that are not proactively trying to find what you offer. This doesn't mean they won't be interested. It just means they aren't proactively performing a search when they view your advertisement. However, they probably were hoping to find something like what you provide quite recently.

The search engines are restricted to the people actually searching. A person may be considering a lawyer, but if they are not performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Out to Regional Markets

• Are you a lawyer? Physician? Home repair company? A restaurant or merchant?
• For any organization who does business locally In Lake Ronkonkoma Facebook is a great technique to reach your target audience.
• We have the ability to target your prospects in several ways.
• Only want to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Thursdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a very small marketing campaign that behaves in huge ways, simply by targeting the right prospects, in the right market, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per impression (spending money on ads to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a problem with Facebook. Rather, the person is in some other mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they're searching because they have a actual need. They have a tendency to convert from web surfer to prospect at a greater rate, since they have a current need that they must fulfill (finding legal help).

In contrast, an ad on Facebook may capture someone's focus. They might or might not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to discuss the services of our Nassau pay per click advertising consultants, our local ad company in Nassau, SEO ad agency on Long Island or retargeting companies in Nassau County
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising spend truly depends on the numbers.

Suppose search engine clicks are $12 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and how the marketplace reacts to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our NY web design professionals, our graphic design in NY or our advertising consulting services contact us today.

Facebook Campaigns Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an advertisement we test graphics, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our superb advertising campaign operations is the crucial component in making the most of your marketing spend with all online advertising, but especially with Facebook.

Our lead gen service on Long Island and services of our display advertising experts go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063