Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects
If you are hoping to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising will provide you with the means to access people , with the interests and geography you seek.
Of course, everything comes at a price. You do need to pay Facebook for the visitors you get. The concern becomes, is it worth the cost?
After you connect with people , then what? It genuinely depends on what you would like to achieve. Are we sending people to your site? Are we hoping to get people to become fans of your page to create "authority" status and brand recognition? Are we going for sign ups?
Before launching your advertising campaign, we are able to help you to determine what it is that you need to achieve.
Remember to let our website design agency to serve your business to maximize results. Strong designs created by our website design experts drive success and achieve results!
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Reaching Your Prospects on Facebook
There are lots of methods to reach an "Audience" on Facebook:
- Targeting individuals who have visited your web site in the past (retargeting);
- People that are enthusiasts of your page;
- People who have related interests (which include other pages on Facebook);
- People who meet demographic considerations;
- Prospects who are currently your customers;
- and the list goes on...
With Facebook, we're able to aim for people - by gender, age, income, occupation, job title, location, interests and even more. These individuals become part of an "audience" which may consist of many people. Facebook doesn't provide us with that list, however it will present our ads to individuals on that list that we have created.
We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.
Pluses and Minuses of Advertising on Facebook
Pro: Facebook's Advantage Over Google and Bing: No Search Necessary
The main benefit Facebook offers is its capability to reach prospects that are not proactively searching for what you offer. This does not mean they will not be interested. It just means they aren't proactively conducting a search when they view your advertisement. However, they most likely were hoping to find something such as what you provide very recently.
The search engines like Google are restricted to people actually searching. A person may be interested in a lawyer, but if they aren't performing a search for one, those advertising in Google Adwords do not appear in front of that prospect.
Pro: Facebook is Ideal for Reaching Out to Regional Market Places
- Are you a lawyer? Health care provider? Home services business? A restaurant or retailer?
- For any organization who does business locally Facebook is an excellent technique to reach your audience.
- We have the ability to target your prospects in many ways.
- Only want to reach women 35-65 in a couple of zip codes? No problem!
- Want to have a special on Tuesdays? We are able to do that.
The beauty of Facebook is the ability to target. You can run a very small advertising campaign that functions in very big ways, by merely focusing on the correct prospects, in the right region, with the appropriate message.
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Facebook Costs are Lower, but So are Conversion Rates...
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In general, Facebook advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad impression (spending money on ads to be shown, instead of paying for clicks), that tends to come in less expensive as well.
However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a problem with Facebook. Rather, an individual is in some other frame of mind.
Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they are searching because they have a real need. They tend to convert from web surfer to lead at a higher rate, since they have a current need that they have to satisfy (finding legal help).
In contrast, an advertisement on Facebook may catch a person's attention. They might or might not be actively hunting for a lawyer, but still have the need.
For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.
If you would like to talk about the services of our PPC ad agency, our local advertising experts in Suffolk, SEO ad agency in New York or retargeting companies in Suffolk
please contact our offices.
So is Facebook a Good Deal?
Whether Facebook is really a "good deal" for your advertising and marketing budget really depends upon the numbers.
Suppose Bing clicks are $14 and Facebook clicks are $1. Which is best? It depends.
- If 5% of Google actions convert, that's $200+ for a new customer.
- If 1% of Facebook visitors convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!
The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and the way the market responds to you. The "right answer" would be to test, adjust, and test again.
Just remember to have your visuals strong before launching ads like these. For info about our Nassau County web design agency, our graphic design experts or our marketing consulting services in New York contact us today.
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Facebook Strategies Have To Be Managed and Improved
Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an ad we test images, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.
Some changes can yield 2x-10x results, but until we test, you won't know. Our superb advertising campaign operations is the critical component in making the most of your advertising spend with all online advertising, but especially with Facebook.
Our lead generation in Suffolk County and services of our paid ads ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063
Call Us to Discuss Your Advertising and Marketing and Facebook
Everybody's requirements are very different, there aren't any absolute solutions.
Call our offices at (888) 420-0063, fill out the form below or follow this link to schedule a meeting . We're happy to go over your business and needs, and see if there is a way we can assist you to efficiently grow your business.