Facebook & Social Media Advertising In Lake Ronkonkoma

If you are hoping to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In Lake Ronkonkoma, having the interests and geo targeting you seek.

Of course, everything comes at a price. You must pay Facebook for the visitors you get. The question becomes, can it be worth the money?

When you reach people In Lake Ronkonkoma, then what? It really depends on what you would like to achieve. Are we sending people to your site? Are we hoping to get people In Lake Ronkonkoma to be fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your advertising campaign, we are able to help you to determine what it is that you need to achieve.

Remember to reach out to our website design agency In Lake Ronkonkoma to assist you to succeed. Powerful designs from our website design experts can help and drive results!

Reaching Your Prospects In Lake Ronkonkoma on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Targeting individuals who have been to your site in the past (retargeting);
• Potential customers that are followers of your page;
• Potential customers who may have similar interests (including other pages on Facebook);
• Potential customers who meet demographic factors;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, income, occupation, job title, location, interests and even more. These individuals become part of an "audience" which can include any number of individuals. Facebook does not provide us with that list, however it will display our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The main benefit Facebook offers In Lake Ronkonkoma is its capacity to appear in front of prospects who are not proactively looking for what you offer. This does not mean they won't be interested. It simply means they are not actively performing a search when they see your ad. However, they most likely were hoping to find something similar to what you provide very recently.

The search engines like Google are restricted to the people actually searching. A prospect may be in the market for a lawyer, but if they aren't doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Reaching Out to Local Markets

• Are you an attorney? Physician? Home renovation company? A restaurant or retailer?
• For any business who does business locally In Lake Ronkonkoma Facebook is a great way to reach your audience.
• We are able to concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We are able to do that.

The appeal of Facebook is the ability to target. You can operate a small advertising campaign that behaves in huge ways, simply by targeting the correct prospects, in the right region, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per impression (paying for ads to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a problem with Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they're browsing since they have a actual need. They tend to convert from surfer to qualified prospect at a greater rate, since they have a current need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch a person's interest. They might or might not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about below.

If you would like to discuss the services of our LI PPC ad company, our local ad agency, SEO professionals on Long Island or retargeting agency in NY
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising dollars genuinely will depend on the numbers.

Suppose Bing mouse clicks are $12 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and how the market reacts to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our website design consultants, our graphic design services or our advertising consulting services in Suffolk contact us today.

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our superb marketing campaign management is the crucial component in making the most of your marketing dollars with all internet advertising, but particularly with Facebook.

Our lead generation and services of our display advertising ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063