Facebook & Social Media Advertising In Lake Success

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising will give you the means to access people In Lake Success, with the interests and geographic targeting you want.

Of course, everything comes at a price. You need to pay Facebook for the traffic you receive. The question becomes, will it be worth the money?

Once you appear in front of people In Lake Success, then what? It truly depends on what you want to accomplish. Are we sending visitors to your web site? Are we looking to get people In Lake Success to be fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Before starting your campaign, we can help you to determine what it is that you need to accomplish.

Remember to allow our website design experts In Lake Success to work with you to succeed. Great designs by our website design agency drive success and secure results!

Reaching Your Prospects In Lake Success on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your web site before (retargeting);
• Prospects that are followers of your page;
• People who may have very similar pursuits (including other pages on Facebook);
• Individuals who meet demographic considerations;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, income, profession, job title, location, passions and even more. These people become part of an "audience" which may include many people. Facebook does not give us that list, however it will show our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The main advantage Facebook offers In Lake Success is its capacity to get to prospects who are not proactively searching for what you offer. This does not mean they will not be interested. It just means they aren't actively performing a search when they see your ad. However, they most likely were seeking something similar to what you offer very recently.

The search engines like Google are restricted to people in fact searching. A person may be interested in an attorney, but if they are not performing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting to Local Areas

• Are you a lawyer? Medical professional? Home services company? A restaurant or retailer?
• For any company who does business locally In Lake Success Facebook is a superb technique to reach your target audience.
• We can concentrate on your prospects in many ways.
• Only want to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Mondays? We are able to do that.

The beauty of Facebook is the ability to target. You can run a small marketing campaign that functions in very big ways, simply by concentrating on the correct prospects, in the right region, with the right message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per impression (spending money on ads to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there's a problem with Facebook. Rather, the person is in a different state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they're searching since they have a genuine need. They have a tendency to convert from web surfer to lead at a greater rate, since they have a need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook might capture a person's attention. They may or may not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will discover next.

If you would like to discuss the services of our LI pay per click ad agency, our local advertising company, SEO professionals in Suffolk or retargeting agency in Suffolk
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing spend really depends upon the numbers.

Suppose Google mouse clicks are $11 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and how the market responds to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Long Island web design gurus, our graphic design or our marketing consulting services contact us today.

Facebook Promotions Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an advertisement we test pictures, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our great campaign management is the crucial component in making the most of your marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation service and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063