Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Lake Success
If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising will provide you with access to people In Lake Success, with the interests and geo targeting you seek.
Of course, everything comes at a cost. You do need to pay Facebook for the visitors you receive. The question becomes, can it be worth the cost?
When you appear in front of people In Lake Success, then what? It really depends on what you want to achieve. Are we pushing visitors to your website? Are we hoping to get people In Lake Success to be fans of your page to build "authority" status and brand reputation? Are we going for registrations?
Prior to launching your campaign, we are able to help you to figure out what it is that you need to achieve.
Remember to allow our website design agency In Lake Success to help your business to succeed. Quality designs from our website design company help your business and drive results!
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Reaching Your Prospects In Lake Success on Facebook
There are numerous approaches to reach an "Audience" on Facebook:
- Targeting people who have visited your site in the past (retargeting);
- Potential customers that are followers of your page;
- People who may have very similar interests (which include other pages on Facebook);
- Individuals who meet demographic considerations;
- Prospects that are already your customers;
- and the list goes on...
With Facebook, we will aim for people - by gender, age, salary, profession, job title, location, hobbies and even more. These individuals become part of an "audience" which can include any number of individuals. Facebook does not give us that list, however it will show our ads to people on that list that we have created.
We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.
Pros of Advertising on Facebook
Pro: Facebook's Advantage Over Search Engines: No Search Necessary
The main advantage Facebook offers In Lake Success is its ability to get to prospects who are not proactively searching for what you offer. This doesn't mean they will not be interested. It just means they aren't proactively conducting a search when they see your ad. However, they probably were hoping to find something like what you offer quite recently.
The search engines are restricted to individuals actually searching. A prospect may be in the market for a lawyer, but if they are not performing a search for one, those advertising in pay-per-click do not appear in front of that prospect.
Pro: Facebook is Great for Getting to Local Niches
- Are you an attorney? Physician? Home renovation business? A restaurant or merchant?
- For any business who does business regionally In Lake Success Facebook is a superb way to reach your audience.
- We can target your prospects in many ways.
- Only need to reach women 35-65 in three zip codes? Not a problem!
- Want to have a special on Mondays? We are able to do that.
The appeal of Facebook is the capacity to target. You can run a very small campaign that functions in very big ways, simply by concentrating on the correct prospects, in the right region, with the right message.
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Facebook Pricing is Lower, but So are Conversion Rates...
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In general, Facebook advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per impression (paying for advertisements to be presented, instead of paying for clicks), that tends to cost less too.
However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a challenge with Facebook. Rather, the user is in a different state of mind.
Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they're browsing since they have a true need. They tend to convert from surfer to prospect at a higher rate, since they have a current need that they need to satisfy (finding legal help).
In contrast, an advertisement on Facebook might capture someone's focus. They may or may not be actively searching for an attorney, but still have the need.
For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.
If you would like to talk about the services of our pay per click advertising consultants, our local advertising professionals, search engine optimization advertising agency on LI or remarketing agencies in NY
please contact our offices.
So is Social Media Advertising on Facebook a Great Deal?
Whether Facebook is a "good deal" for your advertising and marketing dollars truly depends upon the numbers.
Suppose Google clicks are $11 and Facebook visitors are $1. Which is better? It depends.
- If 5% of Google visitors convert, that's $200+ for a new customer.
- If 1% of Facebook actions convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!
The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and the way the marketplace responds to you. The "right answer" is to test, adjust, and test all over again.
Just remember to have your design strong before running ads like these. For info about our web design gurus, our graphic design on LI or our advertising consulting services call us today.
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Facebook Promotions Need To Be Managed and Optimized
Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.
Some modifications can yield 2x-10x results, but until we test, you will not know. Our exceptional advertising campaign operations is the essential component in making the most of your advertising and marketing dollars with all online advertising, but especially with Facebook.
Our lead generation in Suffolk County and services of our display advertising experts go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063
Call Us to Talk About Your Advertising In Lake Success and Facebook
Everybody's needs are very different, there aren't any absolute answers.
Call our offices at (888) 420-0063, complete the form below or follow this link to schedule a free consultation . We're very happy to go over your business and needs, and see if there is a way we are able to help you successfully grow your business.