Facebook & Social Media Advertising In Lake Success

If you are hoping to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising and marketing will give you the means to access people In Lake Success, having the interests and geo targeting you want.

Of course, everything comes at a price. You do need to pay Facebook for the targeted visitors you get. The concern becomes, can it be worth the money?

Once you appear in front of people In Lake Success, then what? It truly depends on what you want to accomplish. Are we driving people to your website? Are we trying to get people In Lake Success to become fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your campaign, we can help you to determine what it is that you really need to accomplish.

Remember to engage our website design agency In Lake Success to work with your business to maximize results. Great designs developed by our website design company help your business and achieve results!

Reaching Your Prospects In Lake Success on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Concentrating on people who have been to your website previously (retargeting);
• Prospects who are fans of your page;
• Prospects that have related interests (including other pages on Facebook);
• People who meet demographic considerations;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, income, career, job title, area, hobbies and much more. These people end up part of an "audience" which may include many individuals. Facebook doesn't give us that list, however it will show our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The primary advantage Facebook offers In Lake Success is its ability to appear in front of prospects who are not actively trying to find what you offer. This does not necessarily mean they won't have an interest. It simply means they are not actively performing a search when they view your ad. However, they most likely were seeking something like what you offer quite recently.

The search engines like Google are restricted to people in fact searching. A person may be in the market for a lawyer, but if they are not performing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Regional Market Places

• Are you an attorney? Health care provider? Home renovation business? A restaurant or retailer?
• For any business who does business regionally In Lake Success Facebook is a great way to reach your target audience.
• We are able to concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special offer on Wednesday? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a very small marketing campaign that functions in huge ways, by merely concentrating on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad impression (spending money on ads to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a challenge with Facebook. Rather, the person is in a different state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they are browsing because they have a genuine need. They have a tendency to convert from web surfer to lead at a higher rate, simply because they have a need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture a person's focus. They may or may not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about next.

If you would like to talk about the services of our pay per click ad agency, our local ad agency, SEO ad agency in New York or remarketing companies in NY
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing spend really depends upon the numbers.

Suppose Google mouse clicks are $10 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and the way the marketplace responds to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our NY website design company, our graphic design experts or our marketing consulting services on Long Island call us today.

Facebook Promotions Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an ad we test pictures, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our outstanding advertising campaign management is the essential component in making the most of your advertising and marketing dollars with all internet marketing, but particularly with Facebook.

Our lead generation service in New York and services of our paid media advertising agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063