Facebook & Social Media Advertising In Lake Success

If you are hoping to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In Lake Success, with the interests and geo targeting you want.

Of course, everything comes at a cost. You must pay Facebook for the targeted traffic you get. The question becomes, will it be worth the cost?

After you appear in front of people In Lake Success, then what? It truly depends on what you want to achieve. Are we driving visitors to your web site? Are we hoping to get people In Lake Success to be fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Before launching your marketing campaign, we can help you to figure out what it is that you need to accomplish.

Remember to call our website design company In Lake Success to serve your business to achieve real results. Powerful designs designed by our website design agency can help and secure results!

Reaching Your Prospects In Lake Success on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Targeting individuals who have visited your site before (retargeting);
• People that are enthusiasts of your page;
• Potential customers who may have very similar passions (such as other pages on Facebook);
• People who meet demographic factors;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, income, profession, job title, area, interests and much more. These individuals end up part of an "audience" which can consist of any number of people. Facebook does not give us that list, however it will show our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Needed

The main advantage Facebook offers In Lake Success is its capacity to reach prospects who are not proactively trying to find what you offer. This does not necessarily mean they won't have an interest. It simply means they aren't proactively performing a search when they view your ad. However, they probably were hoping to find something such as what you offer quite recently.

The search engines like Google are limited to people in fact searching. A person may be in the market for an attorney, but if they aren't doing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Reaching Out to Local Market Places

• Are you an attorney? Physician? Home services business? A restaurant or retailer?
• For any business who conducts business regionally In Lake Success Facebook is a great technique to reach your target audience.
• We can concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Thursdays? We can do that.

The beauty of Facebook is the capacity to target. You can run a small marketing campaign that functions in very big ways, simply by concentrating on the right prospects, in the right geography, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad view (paying for ads to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a disadvantage in Facebook. Rather, an individual is in some other mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they are searching because they have a genuine need. They have a tendency to convert from web surfer to prospect at a greater rate, since they have a need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture someone's attention. They may or may not be actively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our Long Island pay per click advertising consultants, our local advertising professionals in New York, SEO ad agency or remarketing companies in NY
please contact our offices.

Whether Facebook is really a "great deal" for your advertising budget genuinely depends on the numbers.

Suppose search engine clicks are $14 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your strategy, your offer, and exactly how the marketplace reacts to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our website design consultants, our graphic design companies on Long Island or our online marketing consulting services call us today.

Facebook Campaigns Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an advertisement we test pictures, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our exceptional marketing campaign operations is the critical component in making the most of your marketing spend with all online marketing, but especially with Facebook.

Our lead generation company in Suffolk and services of our paid ads advertising agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063