Facebook & Social Media Advertising In Lakeview

If you're trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising and marketing will give you access to people In Lakeview, possessing the interests and geographic targeting you want.

Of course, everything comes at a price. You need to pay Facebook for the targeted traffic you receive. The concern becomes, will it be worth it?

After you appear in front of people In Lakeview, then what? It truly depends on what you want to accomplish. Are we driving people to your website? Are we looking to get people In Lakeview to become fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Before starting your advertising campaign, we are able to help you to identify precisely what you really need to achieve.

Remember to allow our website design agency In Lakeview to work with your business to achieve real results. Powerful designs implemented by our website design company drive success and achieve results!

Reaching Your Prospects In Lakeview on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have visited your website in the past (retargeting);
• Individuals who are enthusiasts of your page;
• Individuals who have similar passions (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• People that are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, salary, profession, job title, area, pursuits and much more. These people end up part of an "audience" which can consist of any number of people. Facebook does not give us that list, however it will display our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The main advantage Facebook offers In Lakeview is its capability to reach prospects who are not proactively trying to find what you offer. This does not mean they won't be interested. It simply means they are not actively performing a search when they view your advertisement. However, they probably were looking for something like what you offer quite recently.

The search engines are restricted to individuals actually searching. A person may be in the market for an attorney, but if they are not performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting to Local Areas

• Are you a lawyer? Health care provider? Home services business? A restaurant or store?
• For any organization who conducts business regionally In Lakeview Facebook is a great technique to reach your audience.
• We have the ability to target your prospects in numerous ways.
• Only need to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Mondays? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a small marketing campaign that functions in huge ways, simply by targeting the correct prospects, in the right location, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad impression (paying for ads to be presented, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a disadvantage in Facebook. Rather, the user is in a different frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they are browsing because they have a true need. They have a tendency to convert from surfer to prospect at a higher rate, since they have a need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture a person's attention. They might or might not be actively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our New York PPC advertising agency, our local advertising consultants in Suffolk, SEO ad agency on Long Island or retargeting campaign
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing budget truly depends upon the numbers.

Suppose Bing mouse clicks are $12 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and the way the marketplace reacts to you. The "right answer" is to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our NY website design gurus, our graphic design or our marketing consulting services in Suffolk call us today.

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an advertisement we test pictures, headlines, ad copy and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our outstanding marketing campaign operations is the critical component in making the most of your advertising and marketing dollars with all online advertising, but particularly with Facebook.

Our lead gen in NY and services of our paid media professionals on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063