Facebook & Social Media Advertising In Larchmont

If you are hoping to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising will give you access to people In Larchmont, with the interests and geographic targeting you want.

Of course, everything comes at a price. You do need to pay Facebook for the traffic you get. The question becomes, will it be worth it?

After you appear in front of people In Larchmont, then what? It really depends on what you would like to achieve. Are we pushing visitors to your website? Are we looking to get people In Larchmont to become fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Before starting your marketing campaign, we can help you to figure out precisely what you really need to accomplish.

Remember to allow our website design agency In Larchmont to work with your business to succeed. Excellent designs developed by our website design experts can help and drive results!

Reaching Your Prospects In Larchmont on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have been to your website before (retargeting);
• Individuals who are followers of your page;
• People that have very similar pursuits (which include other pages on Facebook);
• Prospects who meet demographic factors;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, income, career, job title, location, hobbies and even more. These people end up part of an "audience" which may consist of many individuals. Facebook doesn't give us that list, but it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Required

The main benefit Facebook offers In Larchmont is its capability to get to prospects that are not proactively looking for what you offer. This does not necessarily mean they will not have an interest. It simply means they aren't proactively conducting a search when they view your ad. However, they probably were seeking something like what you provide quite recently.

The search engines are limited to individuals in fact searching. A prospect may be interested in an attorney, but if they are not performing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Out to Regional Niches

• Are you a lawyer? Medical professional? Home renovation company? A restaurant or store?
• For any business who conducts business locally In Larchmont Facebook is a superb method to appear in front of your audience.
• We are able to target your prospects in many ways.
• Only want to reach women 35-65 in a few zip codes? No worries!
• Want to have a special offer on Thursdays? We can do that.

The great thing about Facebook is the ability to target. You can run a small campaign that functions in huge ways, by merely concentrating on the right prospects, in the right market, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad view (spending money on ads to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there is a disadvantage in Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they are browsing since they have a real need. They have a tendency to convert from web surfer to prospect at a higher rate, since they have a current need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture a person's focus. They may or may not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to discuss the services of our Suffolk County PPC advertising agency, our local ad professionals, SEO experts in Nassau County or remarketing campaign in Nassau
please contact our offices.

Whether Facebook is really a "great deal" for your marketing dollars genuinely depends upon the numbers.

Suppose Google clicks are $14 and Facebook clicks are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your strategy, your offer, and the way the market reacts to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk County web design agency, our graphic design experts or our advertising consulting services in Suffolk call us today.

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is critical. Within an advertisement we test images, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our great campaign operations is the critical component in making the most of your marketing and advertising spend with all online advertising, but particularly with Facebook.

Our lead generation company in New York and services of our display advertising ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063