Facebook & Social Media Advertising In Larchmont

If you are hoping to find new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing and advertising will provide you with the means to access people In Larchmont, having the interests and geo targeting you seek.

Needless to say, everything comes at a cost. You must pay Facebook for the targeted visitors you get. The question becomes, can it be worth the money?

After you appear in front of people In Larchmont, then what? It really depends on what you would like to accomplish. Are we sending visitors to your site? Are we trying to get people In Larchmont to become fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Before launching your campaign, we can help you to figure out what it is that you need to achieve.

Remember to call our website design agency In Larchmont to work with you to succeed. Excellent designs from our website design agency help you and secure results!

Reaching Your Prospects In Larchmont on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Focusing on those who have visited your site in the past (retargeting);
• Prospects that are fans of your page;
• Individuals who have very similar passions (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, income, profession, job title, area, interests and even more. These people end up part of an "audience" which can consist of any number of individuals. Facebook does not provide us with that list, but it will present our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Needed

The primary benefit Facebook offers In Larchmont is its ability to reach prospects who are not proactively trying to find what you offer. This does not mean they won't have an interest. It just means they are not proactively conducting a search when they view your ad. However, they most likely were looking for something such as what you provide very recently.

The search engines are limited to people in fact searching. A prospect may be considering legal counsel, but if they are not performing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Out to Local Markets

• Are you a lawyer? Health care provider? Home services company? A restaurant or store?
• For any organization who does business locally In Larchmont Facebook is a great technique to reach your target audience.
• We are able to concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We can do that.

The beauty of Facebook is the capacity to target. You can run a small campaign that behaves in very big ways, simply by focusing on the right prospects, in the right location, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad impression (spending money on ads to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a disadvantage in Facebook. Rather, the person is in some other state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they are browsing since they have a genuine need. They tend to convert from web surfer to lead at a higher rate, since they have a need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture someone's interest. They might or might not be actively shopping for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will discover below.

If you would like to discuss the services of our PPC ad agency, our local advertising company in NY, SEO ad agency or remarketing campaign
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising dollars genuinely depends upon the numbers.

Suppose Bing mouse clicks are $14 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your campaign, your offer, and how the marketplace responds to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our website design agency, our graphic design on Long Island or our marketing consulting services call us today.

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an ad we test images, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our exceptional advertising campaign operations is the critical component in making the most of your advertising dollars with all internet marketing, but especially with Facebook.

Our lead generation company in Nassau County and services of our paid ads ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063