Facebook & Social Media Advertising In Larchmont

If you are trying to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Larchmont, possessing the interests and geo targeting you seek.

Obviously, everything comes at a cost. You must pay Facebook for the visitors you get. The question becomes, will it be worth the money?

Once you connect with people In Larchmont, then what? It truly depends on what you would like to achieve. Are we sending visitors to your web site? Are we looking to get people In Larchmont to be fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Prior to starting your campaign, we can help you to identify precisely what you really need to achieve.

Remember to talk to our website design agency In Larchmont to assist you to achieve results. Professional designs implemented by our website design experts will help and drive results!

Reaching Your Prospects In Larchmont on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Concentrating on those who have visited your website previously (retargeting);
• Potential customers who are enthusiasts of your page;
• Individuals that have related passions (which include other pages on Facebook);
• People who meet demographic criteria;
• People who are already your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, income, career, job title, area, passions and even more. These people end up part of an "audience" which may consist of many people. Facebook doesn't provide us with that list, however it will show our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main benefit Facebook offers In Larchmont is its capacity to reach prospects who are not proactively trying to find what you offer. This does not necessarily mean they will not be interested. It simply means they are not proactively performing a search when they view your advertisement. However, they probably were hoping to find something such as what you provide quite recently.

The search engines are limited to the people in fact searching. A prospect may be in the market for legal counsel, but if they aren't doing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Getting to Regional Market Places

• Are you an attorney? Health care provider? Home repair company? A restaurant or merchant?
• For any organization who conducts business locally In Larchmont Facebook is an excellent way to reach your audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special on Wednesday? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a very small marketing campaign that behaves in very big ways, by merely focusing on the right prospects, in the right area, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per impression (spending money on ads to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a challenge with Facebook. Rather, an individual is in some other mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they're searching since they have a actual need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, because they have a need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook might capture a person's focus. They might or might not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about below.

If you would like to talk about the services of our PPC advertising agency, our local ad professionals, SEO ad agency or remarketing agencies
please contact our offices.

Whether Facebook is a "great deal" for your advertising dollars truly depends upon the numbers.

Suppose search engine mouse clicks are $11 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our web design company, our graphic design in Nassau County or our advertising consulting services in NY call us today.

Facebook Promotions Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is essential. Within an ad we test graphics, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our superb advertising campaign management is the crucial component in making the most of your advertising and marketing spend with all online advertising, but especially with Facebook.

Our lead generation service and services of our display advertising company in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063