Facebook & Social Media Advertising In Larchmont

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing will provide you with the means to access people In Larchmont, having the interests and geographic targeting you seek.

Obviously, everything comes at a price. You need to pay Facebook for the targeted visitors you receive. The concern becomes, will it be worth it?

When you connect with people In Larchmont, then what? It truly depends on what you want to achieve. Are we sending people to your website? Are we trying to get people In Larchmont to be fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Before launching your campaign, we can help you to determine precisely what you need to achieve.

Remember to speak with our website design company In Larchmont to aid you to achieve real results. Quality designs developed by our website design company can help and drive results!

Reaching Your Prospects In Larchmont on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have visited your website previously (retargeting);
• People that are enthusiasts of your page;
• Prospects who may have very similar interests (which include other pages on Facebook);
• Individuals who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, income, career, job title, area, pursuits and much more. These individuals end up part of an "audience" which can include any number of individuals. Facebook doesn't give us that list, however it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The main advantage Facebook offers In Larchmont is its capability to reach prospects who are not proactively looking for what you offer. This does not necessarily mean they will not have an interest. It just means they aren't actively performing a search when they see your advertisement. However, they probably were hoping to find something like what you offer very recently.

The search engines like Google are restricted to the people in fact searching. A prospect may be interested in an attorney, but if they are not doing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Reaching Out to Regional Niches

• Are you an attorney? Health care provider? Home repair business? A restaurant or retailer?
• For any business who conducts business locally In Larchmont Facebook is a superb technique to appear in front of your audience.
• We have the ability to target your prospects in several ways.
• Only need to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Wednesday? We can do that.

The appeal of Facebook is the capacity to target. You can operate a very small advertising campaign that functions in very big ways, simply by concentrating on the right prospects, in the right area, with the right message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per impression (paying for ads to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a downside to Facebook. Rather, an individual is in a different mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they're browsing because they have a genuine need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, since they have a current need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch a person's attention. They may or may not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will discover next.

If you would like to discuss the services of our LI pay per click advertising company, our local advertising agency in New York, SEO ad agency or remarketing campaign in Suffolk County
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing spend truly depends upon the numbers.

Suppose Google mouse clicks are $11 and Facebook actions are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and exactly how the market reacts to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our LI website design gurus, our graphic design in Suffolk or our advertising consulting services on Long Island call us today.

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is essential. Within an advertisement we test images, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our great advertising campaign management is the critical component in making the most of your advertising and marketing spend with all internet advertising, but particularly with Facebook.

Our lead generation company in New York and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063