Facebook & Social Media Advertising In Lattingtown

If you're trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing and advertising will give you access to people In Lattingtown, possessing the interests and geographic targeting you seek.

Obviously, everything comes at a cost. You must pay Facebook for the traffic you receive. The question becomes, is it worth the cost?

After you appear in front of people In Lattingtown, then what? It genuinely depends on what you want to accomplish. Are we driving visitors to your website? Are we trying to get people In Lattingtown to be fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Before launching your campaign, we are able to help you to identify what it is that you need to accomplish.

Remember to talk to our website design agency In Lattingtown to serve you to succeed. Professional designs designed by our website design company can help and achieve results!

Reaching Your Prospects In Lattingtown on Facebook

There are many methods to reach an "Audience" on Facebook:

• Focusing on people who have been to your site before (retargeting);
• People that are enthusiasts of your page;
• Potential customers who have very similar interests (which include other pages on Facebook);
• Prospects who meet demographic considerations;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, salary, profession, job title, area, pursuits and much more. These individuals end up part of an "audience" which may consist of many individuals. Facebook doesn't provide us with that list, however it will display our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main advantage Facebook offers In Lattingtown is its ability to get to prospects that are not proactively searching for what you offer. This does not mean they will not be interested. It simply means they are not proactively conducting a search when they see your ad. However, they most likely were seeking something similar to what you provide quite recently.

The search engines are limited to people in fact searching. A person may be interested in an attorney, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Reaching Out to Local Areas

• Are you a lawyer? Health care provider? Home renovation company? A restaurant or store?
• For any business who conducts business locally In Lattingtown Facebook is a superb method to appear in front of your audience.
• We can concentrate on your prospects in several ways.
• Only want to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Mondays? We can do that.

The great thing about Facebook is the ability to target. You can operate a small marketing campaign that functions in huge ways, by just focusing on the right prospects, in the right region, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad impression (spending money on advertisements to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a downside to Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they're searching since they have a genuine need. They have a tendency to convert from web surfer to prospect at a greater rate, since they have a need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch someone's interest. They may or may not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our Nassau PPC ad consultants, our local advertising company in Nassau County, SEO ad agency in Nassau or remarketing agency in Suffolk County
please contact our offices.

Whether Facebook is really a "great deal" for your marketing dollars truly depends on the numbers.

Suppose Google clicks are $14 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and how the market responds to you. The "right answer" is to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our LI website design professionals, our graphic design experts or our marketing consulting services in Nassau call us today.

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is critical. Within an advertisement we test graphics, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our outstanding advertising campaign management is the essential component in making the most of your marketing spend with all internet advertising, but especially with Facebook.

Our lead gen on Long Island and services of our paid ads ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063