Facebook & Social Media Advertising In Lattingtown

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising will provide you with access to people In Lattingtown, possessing the interests and geography you seek.

Needless to say, everything comes at a price. You must pay Facebook for the targeted traffic you get. The concern becomes, will it be worth the money?

After you reach people In Lattingtown, then what? It truly depends on what you would like to accomplish. Are we driving people to your site? Are we trying to get people In Lattingtown to become fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your marketing campaign, we can help you to identify what it is that you need to achieve.

Remember to engage our website design experts In Lattingtown to help you to maximize results. Effective designs designed by our website design company help your business and achieve results!

Reaching Your Prospects In Lattingtown on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your site in the past (retargeting);
• People that are fans of your page;
• Potential customers that have similar pursuits (which include other pages on Facebook);
• People who meet demographic considerations;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, income, career, job title, location, pursuits and much more. These individuals end up part of an "audience" which may consist of any number of people. Facebook doesn't provide us with that list, however it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The primary advantage Facebook offers In Lattingtown is its ability to appear in front of prospects who are not proactively searching for what you offer. This does not mean they won't be interested. It just means they are not proactively conducting a search when they view your advertisement. However, they most likely were looking for something like what you provide quite recently.

The search engines like Google are restricted to people in fact searching. A person may be interested in a lawyer, but if they are not doing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Getting to Regional Niches

• Are you an attorney? Physician? Home services business? A restaurant or merchant?
• For any organization who conducts business locally In Lattingtown Facebook is a great way to appear in front of your target audience.
• We are able to focus on your prospects in several ways.
• Only want to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special offer on Mondays? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a very small advertising campaign that functions in huge ways, by simply targeting the correct prospects, in the right market, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad impression (paying for advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a downside to Facebook. Rather, the person is in a different frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they're browsing because they have a real need. They tend to convert from surfer to qualified prospect at a higher rate, since they have a current need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook may capture someone's focus. They may or may not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn below.

If you would like to discuss the services of our NY PPC advertising company, our local ad agency in Suffolk County, SEO ad agency in Suffolk or retargeting companies in New York
please contact our offices.

Whether Facebook is a "good deal" for your marketing spend really depends on the numbers.

Suppose search engine mouse clicks are $10 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and how the marketplace responds to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our website design agency, our graphic design experts or our advertising consulting services on Long Island contact us today.

Facebook Campaigns Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is vital. Within an ad we test graphics, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our outstanding marketing campaign management is the crucial component in making the most of your advertising spend with all internet marketing, but particularly with Facebook.

Our lead generation and services of our display advertising ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063