Facebook & Social Media Advertising In Laurel

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising will provide you with the means to access people In Laurel, having the interests and geographic targeting you seek.

Needless to say, everything comes at a cost. You must pay Facebook for the visitors you receive. The question becomes, can it be worth the cost?

When you reach people In Laurel, then what? It genuinely depends on what you want to achieve. Are we driving visitors to your website? Are we looking to get people In Laurel to become fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Before starting your marketing campaign, we are able to help you to determine precisely what you need to achieve.

Remember to allow our website design company In Laurel to assist you to succeed. Quality designs developed by our website design agency help your business and achieve results!

Reaching Your Prospects In Laurel on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Targeting those who have visited your website in the past (retargeting);
• People who are followers of your page;
• Prospects who may have similar pursuits (which include other pages on Facebook);
• Prospects who meet demographic considerations;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, income, career, job title, location, passions and more. These people end up part of an "audience" which can consist of many people. Facebook does not give us that list, however it will present our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The primary advantage Facebook offers In Laurel is its ability to appear in front of prospects that are not proactively looking for what you offer. This doesn't mean they won't have an interest. It simply means they aren't proactively conducting a search when they view your ad. However, they most likely were seeking something such as what you provide very recently.

The search engines are limited to individuals actually searching. A person may be in the market for an attorney, but if they are not doing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Getting into Regional Areas

• Are you an attorney? Health care provider? Home repair business? A restaurant or store?
• For any organization who conducts business locally In Laurel Facebook is an excellent technique to appear in front of your target audience.
• We are able to concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in a few zip codes? No problem!
• Want to have a special on Mondays? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a small advertising campaign that functions in very big ways, by just concentrating on the right prospects, in the right area, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad view (paying for advertisements to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a challenge with Facebook. Rather, the user is in some other state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they are searching since they have a actual need. They have a tendency to convert from surfer to prospect at a greater rate, simply because they have a need that they must satisfy (finding legal help).

In contrast, an ad on Facebook may catch a person's attention. They might or might not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to discuss the services of our PPC advertising company, our local ad agency on Long Island, SEO ad agency in Nassau County or retargeting agency
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing budget truly depends upon the numbers.

Suppose Google mouse clicks are $14 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and the way the market reacts to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our web design company, our graphic design services or our advertising consulting services in Nassau call us today.

Facebook Promotions Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an advertisement we test images, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our outstanding marketing campaign management is the crucial component in making the most of your advertising spend with all internet marketing, but particularly with Facebook.

Our lead gen and services of our paid media ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063