Facebook & Social Media Advertising In Laurel

If you are trying to find new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing and advertising will give you access to people In Laurel, having the interests and geo targeting you seek.

Obviously, everything comes at a cost. You need to pay Facebook for the targeted traffic you receive. The question becomes, will it be worth the cost?

Once you connect with people In Laurel, then what? It really depends on what you want to achieve. Are we sending visitors to your web site? Are we trying to get people In Laurel to be fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your advertising campaign, we are able to help you to determine precisely what you really need to accomplish.

Remember to reach out to our website design experts In Laurel to help you to achieve real results. Quality designs from our website design company help you and secure results!

Reaching Your Prospects In Laurel on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Targeting individuals who have been to your website previously (retargeting);
• Potential customers who are fans of your page;
• People that have very similar passions (such as other pages on Facebook);
• Potential customers who meet demographic criteria;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, salary, profession, job title, area, hobbies and much more. These individuals become part of an "audience" which may include many individuals. Facebook does not give us that list, however it will present our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary advantage Facebook offers In Laurel is its capacity to reach prospects that are not actively trying to find what you offer. This does not mean they won't have an interest. It simply means they are not proactively performing a search when they see your ad. However, they most likely were seeking something such as what you provide very recently.

The search engines like Google are restricted to the people actually searching. A person may be considering legal counsel, but if they aren't performing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Regional Markets

• Are you an attorney? Health care provider? Home renovation business? A restaurant or merchant?
• For any company who does business locally In Laurel Facebook is a superb way to reach your target audience.
• We are able to focus on your prospects in several ways.
• Only wish to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special on Thursdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a small marketing campaign that behaves in very big ways, simply by focusing on the right prospects, in the right location, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad impression (spending money on advertisements to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a challenge with Facebook. Rather, an individual is in some other mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they are browsing because they have a true need. They tend to convert from surfer to qualified prospect at a higher rate, because they have a need that they must fulfill (finding legal help).

In contrast, an ad on Facebook may capture a person's focus. They may or may not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn below.

If you would like to talk about the services of our pay per click ad company, our local advertising company, search engine optimization ad agency or remarketing agency in Suffolk County
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing spend genuinely will depend on the numbers.

Suppose Google clicks are $10 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and the way the market reacts to you. The "right answer" is to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Long Island web design professionals, our graphic design on Long Island or our advertising consulting services in Nassau call us today.

Facebook Campaigns Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an ad we test pictures, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our great marketing campaign management is the essential component in making the most of your marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation company and services of our display ads experts in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063