Facebook & Social Media Advertising In Laurel

If you're trying to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising and marketing will give you access to people In Laurel, possessing the interests and geography you seek.

Of course, everything comes at a cost. You need to pay Facebook for the targeted visitors you get. The concern becomes, can it be worth it?

Once you appear in front of people In Laurel, then what? It really depends on what you would like to achieve. Are we pushing people to your web site? Are we looking to get people In Laurel to be fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your campaign, we can help you to identify what it is that you really need to accomplish.

Remember to reach out to our website design experts In Laurel to help you to achieve real results. Quality designs by our website design experts drive success and achieve results!

Reaching Your Prospects In Laurel on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Targeting people who have visited your site previously (retargeting);
• Potential customers who are followers of your page;
• People who have very similar passions (including other pages on Facebook);
• Prospects who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, income, career, job title, area, pursuits and even more. These individuals become part of an "audience" which may consist of any number of individuals. Facebook doesn't give us that list, however it will show our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The main advantage Facebook offers In Laurel is its capacity to get to prospects that are not actively trying to find what you offer. This does not necessarily mean they will not be interested. It simply means they aren't actively performing a search when they see your advertisement. However, they probably were looking for something such as what you offer very recently.

The search engines are restricted to people in fact searching. A prospect may be considering legal counsel, but if they are not performing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Regional Market Places

• Are you a lawyer? Health care provider? Home services company? A restaurant or retailer?
• For any organization who conducts business locally In Laurel Facebook is an excellent technique to appear in front of your audience.
• We can target your prospects in many ways.
• Only need to reach women 35-65 in a few zip codes? No problem!
• Want to have a special on Thursdays? We can do that.

The great thing about Facebook is the capacity to target. You can operate a small marketing campaign that functions in very big ways, by simply targeting the right prospects, in the right market, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad view (spending money on advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a problem with Facebook. Rather, the user is in a different frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they're searching since they have a true need. They have a tendency to convert from web surfer to prospect at a higher rate, since they have a need that they must fulfill (finding legal help).

In comparison, an ad on Facebook might capture someone's focus. They may or may not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our NY PPC ad agency, our local advertising agency in Nassau County, SEO ad agency or retargeting agency on Long Island
please contact our offices.

Whether Facebook is a "great deal" for your advertising dollars genuinely will depend on the numbers.

Suppose Bing clicks are $11 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your strategy, your offer, and exactly how the marketplace reacts to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau website design agency, our graphic design in Suffolk or our online advertising consulting services in NY contact us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an advertisement we test graphics, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our exceptional marketing campaign operations is the crucial component in making the most of your advertising dollars with all online marketing, but particularly with Facebook.

Our lead gen service and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063