Facebook & Social Media Advertising In Laurel Hollow

If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising and marketing will give you access to people In Laurel Hollow, having the interests and geography you want.

Needless to say, everything comes at a cost. You must pay Facebook for the targeted visitors you get. The concern becomes, can it be worth the cost?

When you reach people In Laurel Hollow, then what? It truly depends on what you would like to achieve. Are we pushing people to your web site? Are we hoping to get people In Laurel Hollow to be fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Before launching your marketing campaign, we are able to help you to determine what it is that you need to accomplish.

Remember to reach out to our website design agency In Laurel Hollow to assist your business to achieve results. Professional designs implemented by our website design agency drive success and secure results!

Reaching Your Prospects In Laurel Hollow on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have been to your website before (retargeting);
• Potential customers who are enthusiasts of your page;
• Potential customers that have very similar passions (such as other pages on Facebook);
• People who meet demographic factors;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, income, profession, job title, area, passions and even more. These individuals end up part of an "audience" which may include any number of people. Facebook does not provide us with that list, but it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The primary benefit Facebook offers In Laurel Hollow is its ability to get to prospects who are not actively trying to find what you offer. This does not necessarily mean they won't be interested. It just means they aren't proactively performing a search when they view your ad. However, they most likely were hoping to find something like what you offer quite recently.

The search engines are restricted to people actually searching. A person may be interested in legal counsel, but if they are not doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Reaching Local Markets

• Are you an attorney? Medical professional? Home repair business? A restaurant or merchant?
• For any organization who does business regionally In Laurel Hollow Facebook is a superb method to appear in front of your audience.
• We are able to concentrate on your prospects in several ways.
• Only need to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Mondays? We can do that.

The appeal of Facebook is the ability to target. You can run a small marketing campaign that functions in huge ways, by just targeting the correct prospects, in the right region, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad view (spending money on ads to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there is a disadvantage in Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they're browsing because they have a genuine need. They tend to convert from web surfer to prospect at a higher rate, because they have a need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook might catch a person's interest. They may or may not be actively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our pay per click ad company, our local ad consultants, search engine optimization professionals or retargeting companies
please contact our offices.

Whether Facebook is a "great deal" for your marketing spend genuinely will depend on the numbers.

Suppose Google mouse clicks are $11 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and the way the marketplace responds to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our LI website design agency, our graphic design in NY or our marketing consulting services on Long Island call us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an advertisement we test images, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our great marketing campaign management is the essential component in making the most of your marketing and advertising spend with all internet marketing, but especially with Facebook.

Our lead generation and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063