Facebook & Social Media Advertising In Laurel Hollow

If you are trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising will provide you with the means to access people In Laurel Hollow, possessing the interests and geography you want.

Of course, everything comes at a price. You need to pay Facebook for the targeted traffic you get. The question becomes, is it worth the cost?

Once you appear in front of people In Laurel Hollow, then what? It really depends on what you would like to accomplish. Are we sending people to your website? Are we trying to get people In Laurel Hollow to be fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Prior to starting your marketing campaign, we are able to help you to figure out what it is that you need to accomplish.

Remember to talk to our website design experts In Laurel Hollow to assist your business to achieve real results. Effective designs by our website design company will help and drive results!

Reaching Your Prospects In Laurel Hollow on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Focusing on those who have visited your website previously (retargeting);
• Prospects who are fans of your page;
• People who may have similar passions (which include other pages on Facebook);
• People who meet demographic considerations;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, income, profession, job title, location, passions and even more. These people become part of an "audience" which can consist of many people. Facebook doesn't give us that list, but it will show our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The main advantage Facebook offers In Laurel Hollow is its ability to appear in front of prospects who are not actively trying to find what you offer. This does not mean they will not be interested. It just means they aren't proactively performing a search when they see your advertisement. However, they most likely were seeking something such as what you provide quite recently.

The search engines are restricted to the people in fact searching. A prospect may be considering legal counsel, but if they are not doing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Local Market Places

• Are you a lawyer? Doctor? Home renovation business? A restaurant or retailer?
• For any company who does business locally In Laurel Hollow Facebook is a great technique to reach your target audience.
• We can target your prospects in several ways.
• Only want to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We can do that.

The attractiveness of Facebook is the ability to target. You can run a small campaign that functions in huge ways, by just focusing on the correct prospects, in the right area, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per impression (spending money on advertisements to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there's a challenge with Facebook. Rather, an individual is in some other mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they are browsing since they have a true need. They tend to convert from surfer to lead at a higher rate, since they have a current need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture someone's interest. They might or might not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to talk about the services of our pay per click ad agency, our local ad agency in New York, SEO ad agency or remarketing agencies on LI
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising budget really depends on the numbers.

Suppose Google clicks are $11 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and exactly how the marketplace reacts to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Long Island website design professionals, our graphic design on Long Island or our advertising consulting services contact us today.

Facebook Strategies Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an advertisement we test images, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our outstanding campaign management is the crucial component in making the most of your marketing dollars with all online marketing, but especially with Facebook.

Our lead generation and services of our paid ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063