Facebook & Social Media Advertising In Laurel Hollow

If you are hoping to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Laurel Hollow, with the interests and geography you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the traffic you receive. The question becomes, will it be worth the cost?

After you reach people In Laurel Hollow, then what? It really depends on what you want to achieve. Are we driving visitors to your website? Are we hoping to get people In Laurel Hollow to be fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Before starting your advertising campaign, we can help you to determine precisely what you need to accomplish.

Remember to allow our website design agency In Laurel Hollow to work with you to succeed. Professional designs created by our website design agency can help and achieve results!

Reaching Your Prospects In Laurel Hollow on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Targeting those who have visited your site before (retargeting);
• People who are fans of your page;
• Potential customers who may have very similar pursuits (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• People who are already your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, salary, career, job title, location, interests and much more. These individuals end up part of an "audience" which may include many individuals. Facebook does not give us that list, but it will present our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The main benefit Facebook offers In Laurel Hollow is its ability to get to prospects that are not actively searching for what you offer. This does not necessarily mean they will not be interested. It just means they are not actively performing a search when they see your advertisement. However, they probably were looking for something like what you offer very recently.

The search engines are limited to people in fact searching. A prospect may be in the market for legal counsel, but if they aren't performing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Local Market Places

• Are you a lawyer? Doctor? Home renovation company? A restaurant or store?
• For any business who conducts business regionally In Laurel Hollow Facebook is a superb way to reach your target audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Thursdays? We can do that.

The appeal of Facebook is the capacity to target. You can run a very small campaign that behaves in huge ways, simply by focusing on the right prospects, in the right geography, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per impression (paying for ads to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a problem with Facebook. Rather, the person is in some other mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they are browsing since they have a true need. They tend to convert from surfer to prospect at a higher rate, because they have a need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook may catch someone's attention. They might or might not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will discover below.

If you would like to discuss the services of our PPC ad agency, our local ad agency in Suffolk County, SEO ad agency or retargeting campaign in Nassau
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing spend genuinely depends on the numbers.

Suppose Google clicks are $12 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau County website design agency, our graphic design or our advertising consulting services on L.I. contact us today.

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an ad we test images, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our outstanding advertising campaign operations is the crucial component in making the most of your marketing spend with all online advertising, but especially with Facebook.

Our lead generation company in Nassau and services of our paid ads ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063