Facebook & Social Media Advertising In Lawrence

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In Lawrence, possessing the interests and geo targeting you want.

Of course, everything comes at a cost. You do need to pay Facebook for the traffic you get. The question becomes, will it be worth the cost?

When you reach people In Lawrence, then what? It really depends on what you would like to accomplish. Are we sending visitors to your site? Are we hoping to get people In Lawrence to be fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your advertising campaign, we can help you to identify precisely what you really need to achieve.

Remember to talk to our website design company In Lawrence to work with your business to achieve results. Excellent designs from our website design company help your business and achieve results!

Reaching Your Prospects In Lawrence on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Targeting individuals who have been to your website before (retargeting);
• Potential customers that are enthusiasts of your page;
• Individuals who may have very similar pursuits (such as other pages on Facebook);
• Individuals who meet demographic criteria;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, income, profession, job title, location, interests and more. These people become part of an "audience" which can include any number of individuals. Facebook doesn't give us that list, but it will present our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Required

The main advantage Facebook offers In Lawrence is its capacity to appear in front of prospects that are not actively looking for what you offer. This does not necessarily mean they will not have an interest. It just means they aren't proactively performing a search when they see your advertisement. However, they most likely were hoping to find something similar to what you provide very recently.

The search engines like Google are restricted to individuals in fact searching. A prospect may be interested in an attorney, but if they are not doing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Regional Niches

• Are you an attorney? Physician? Home renovation company? A restaurant or retailer?
• For any business who does business regionally In Lawrence Facebook is a great way to reach your target audience.
• We have the ability to focus on your prospects in many ways.
• Only need to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special on Tuesdays? We are able to do that.

The beauty of Facebook is the ability to target. You can run a very small advertising campaign that functions in very big ways, simply by targeting the correct prospects, in the right location, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are opting to pay per impression (spending money on advertisements to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there is a challenge with Facebook. Rather, the person is in some other mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they are searching because they have a genuine need. They have a tendency to convert from surfer to qualified prospect at a greater rate, since they have a need that they must fulfill (finding legal help).

In comparison, an ad on Facebook may capture someone's attention. They may or may not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to discuss the services of our PPC advertising agency, our local advertising agency in Suffolk County, SEO company or remarketing agency in Suffolk County
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing budget genuinely will depend on the numbers.

Suppose search engine mouse clicks are $12 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your campaign, your offer, and how the marketplace responds to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk web site design professionals, our graphic design on Long Island or our advertising consulting services call us today.

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an ad we test graphics, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our outstanding campaign operations is the crucial component in making the most of your advertising spend with all online marketing, but especially with Facebook.

Our lead generation service in Nassau County and services of our display ads ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063