Facebook & Social Media Advertising In Lawrence

If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing and advertising will give you access to people In Lawrence, having the interests and geo targeting you seek.

Of course, everything comes at a price. You need to pay Facebook for the visitors you receive. The concern becomes, will it be worth the money?

Once you connect with people In Lawrence, then what? It genuinely depends on what you want to achieve. Are we pushing visitors to your site? Are we trying to get people In Lawrence to become fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Before launching your marketing campaign, we are able to help you to determine what it is that you need to achieve.

Remember to call our website design experts In Lawrence to work with you to achieve real results. Strong designs created by our website design experts help you and drive results!

Reaching Your Prospects In Lawrence on Facebook

There are many methods to reach an "Audience" on Facebook:

• Targeting those who have been to your site in the past (retargeting);
• Individuals that are followers of your page;
• People that have very similar interests (including other pages on Facebook);
• Prospects who meet demographic factors;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, income, profession, job title, location, interests and much more. These individuals end up part of an "audience" which may consist of any number of people. Facebook does not provide us with that list, however it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The main advantage Facebook offers In Lawrence is its ability to get to prospects who are not actively trying to find what you offer. This does not necessarily mean they won't be interested. It simply means they aren't actively performing a search when they see your ad. However, they most likely were looking for something like what you provide quite recently.

The search engines are restricted to people in fact searching. A prospect may be considering legal counsel, but if they aren't performing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting to Local Market Places

• Are you a lawyer? Doctor? Home repair company? A restaurant or store?
• For any organization who does business locally In Lawrence Facebook is a superb technique to reach your audience.
• We are able to target your prospects in numerous ways.
• Only need to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Thursdays? We can do that.

The great thing about Facebook is the ability to target. You can run a small campaign that behaves in very big ways, by just targeting the correct prospects, in the right geography, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per ad impression (spending money on advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a downside to Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they're searching because they have a actual need. They tend to convert from surfer to qualified prospect at a greater rate, since they have a current need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture a person's attention. They may or may not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our Nassau pay per click ad company, our local ad agency on Long Island, SEO consultants or retargeting companies
please contact our offices.

Whether Facebook is a "good deal" for your marketing budget genuinely will depend on the numbers.

Suppose Google mouse clicks are $14 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and the way the marketplace reacts to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau County website design company, our graphic design companies or our marketing consulting services on Long Island call us today.

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is essential. Within an advertisement we test graphics, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our exceptional campaign operations is the crucial component in making the most of your marketing dollars with all internet advertising, but particularly with Facebook.

Our lead generation company in Nassau and services of our display advertising ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063