Facebook & Social Media Advertising In Levittown

If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing will give you the means to access people In Levittown, having the interests and geo targeting you want.

Of course, everything comes at a cost. You do need to pay Facebook for the traffic you get. The question becomes, will it be worth the cost?

After you connect with people In Levittown, then what? It truly depends on what you would like to accomplish. Are we sending people to your site? Are we trying to get people In Levittown to become fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Prior to launching your campaign, we can help you to determine what it is that you really need to accomplish.

Remember to talk to our website design agency In Levittown to aid your business to achieve real results. Quality designs from our website design agency will help and achieve results!

Reaching Your Prospects In Levittown on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have visited your web site before (retargeting);
• Potential customers who are followers of your page;
• Potential customers who may have related interests (such as other pages on Facebook);
• People who meet demographic considerations;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, income, career, job title, area, hobbies and even more. These individuals end up part of an "audience" which can include any number of people. Facebook does not give us that list, however it will present our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The primary benefit Facebook offers In Levittown is its capacity to reach prospects who are not actively looking for what you offer. This does not mean they will not be interested. It simply means they aren't proactively performing a search when they view your advertisement. However, they most likely were looking for something like what you offer quite recently.

The search engines like Google are restricted to individuals in fact searching. A prospect may be considering a lawyer, but if they aren't doing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Out to Regional Niches

• Are you a lawyer? Health care provider? Home renovation business? A restaurant or store?
• For any organization who does business regionally In Levittown Facebook is an excellent way to appear in front of your target audience.
• We can target your prospects in several ways.
• Only want to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special on Tuesdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a small campaign that behaves in huge ways, by merely concentrating on the right prospects, in the right market, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad impression (paying for ads to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a challenge with Facebook. Rather, the user is in a different state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they are searching since they have a actual need. They tend to convert from surfer to prospect at a greater rate, because they have a current need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch someone's focus. They might or might not be actively hunting for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our PPC advertising consultants, our local advertising agency in Suffolk County, search engine optimization ad agency in Suffolk County or remarketing companies
please contact our offices.

Whether Facebook is really a "good deal" for your marketing spend really will depend on the numbers.

Suppose Google clicks are $10 and Facebook actions are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and the way the marketplace reacts to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our NY website design professionals, our graphic design or our marketing consulting services call us today.

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an ad we test graphics, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our exceptional campaign operations is the critical component in making the most of your advertising spend with all online advertising, but especially with Facebook.

Our lead generation service in Nassau and services of our display ads ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063