Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Levittown
If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising will provide you with the means to access people In Levittown, possessing the interests and geo targeting you want.
Obviously, everything comes at a price. You must pay Facebook for the targeted visitors you get. The question becomes, will it be worth the cost?
When you connect with people In Levittown, then what? It really depends on what you want to accomplish. Are we pushing visitors to your website? Are we looking to get people In Levittown to become fans of your page to create "authority" status and brand reputation? Are we going for registrations?
Before launching your campaign, we are able to help you to pinpoint what it is that you need to accomplish.
Remember to allow our website design company In Levittown to assist you to achieve real results. Excellent designs created by our website design experts help your business and achieve results!
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Reaching Your Prospects In Levittown on Facebook
There are a variety of ways to appear in front of an "Audience" on Facebook:
- Concentrating on people who have visited your site previously (retargeting);
- Prospects who are enthusiasts of your page;
- Potential customers who have very similar interests (which include other pages on Facebook);
- People who meet demographic considerations;
- People who are currently your customers;
- and the list goes on...
With Facebook, we're able to focus on people - by gender, age, salary, occupation, job title, location, interests and more. These individuals become part of an "audience" which can include many individuals. Facebook doesn't provide us with that list, but it will present our advertisements to people on that list that we have created.
We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.
Pluses and Minuses of Advertising on Facebook
Pro: Facebook's Advantage Over Search Engines: No Search Needed
The primary benefit Facebook offers In Levittown is its ability to appear in front of prospects who are not proactively searching for what you offer. This does not mean they will not have an interest. It just means they are not proactively conducting a search when they view your ad. However, they most likely were seeking something similar to what you offer quite recently.
The search engines like Google are limited to the people in fact searching. A prospect may be in the market for a lawyer, but if they are not doing a search for one, those marketing in prospect pay per click do not reach that prospect.
Pro: Facebook is Ideal for Reaching Local Areas
- Are you a lawyer? Physician? Home renovation company? A restaurant or merchant?
- For any company who conducts business regionally In Levittown Facebook is a superb method to reach your target audience.
- We are able to focus on your prospects in several ways.
- Only want to reach women 35-65 in three zip codes? No problem!
- Want to have a special on Wednesday? We can do that.
The appeal of Facebook is the ability to target. You can run a very small advertising campaign that behaves in very big ways, by merely focusing on the right prospects, in the right area, with the right message.
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Facebook Pricing is Lower, but So are Conversion Rates...
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In general, Facebook advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad view (paying for advertisements to be presented, instead of paying for clicks), that tends to cost less too.
However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a disadvantage in Facebook. Rather, an individual is in a different mind-set.
Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they're browsing because they have a actual need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, since they have a need that they need to fulfill (finding legal help).
In comparison, an advertisement on Facebook may capture someone's focus. They might or might not be proactively searching for a lawyer, but still have the need.
For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.
If you would like to talk about the services of our PPC ad consultants, our local ad agency, search engine optimization experts in Suffolk or remarketing companies
please contact our offices.
So is Social Media Advertising on Facebook a Great Deal?
Whether Facebook is a "good deal" for your advertising and marketing dollars really will depend on the numbers.
Suppose search engine mouse clicks are $11 and Facebook visitors are $1. Which of these is superior? It depends.
- If 5% of Google visitors convert, that's $200+ for a new customer.
- If 1% of Facebook actions convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!
The point is... there is no "right answer." It all depends on your campaign, your offer, and how the marketplace responds to you. The "correct answer" would be to test, adjust, and test again.
Just remember to have your design strong before launching ads like these. For info about our website design agency, our graphic design services in Nassau County or our marketing consulting services call us today.
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Facebook Campaigns Must Be Maintained and Improved
Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an ad we test graphics, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.
Some changes can yield 2x-10x benefits, but until we test, you won't know. Our great marketing campaign operations is the critical component in making the most of your advertising dollars with all internet marketing, but particularly with Facebook.
Our lead generation service and services of our display ads ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063
Call Us to Talk About Your Advertising and Marketing In Levittown and Facebook
Everyone's needs are very different, there are no all purpose answers.
Call our offices at (888) 420-0063, fill in the form below or follow this link to schedule a free consultation . We're very happy to discuss your business and needs, and see if there is a way we can assist you to productively increase your business.