Facebook & Social Media Advertising In Levittown

If you are trying to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising will give you the means to access people In Levittown, having the interests and geo targeting you want.

Needless to say, everything comes at a price. You must pay Facebook for the targeted traffic you receive. The concern becomes, can it be worth it?

When you reach people In Levittown, then what? It truly depends on what you would like to achieve. Are we pushing visitors to your web site? Are we looking to get people In Levittown to become fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your advertising campaign, we can help you to identify precisely what you really need to achieve.

Remember to call our website design agency In Levittown to work with your business to achieve real results. Strong designs implemented by our website design experts help your business and secure results!

Reaching Your Prospects In Levittown on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Targeting those who have visited your website previously (retargeting);
• People that are enthusiasts of your page;
• Individuals that have related pursuits (including other pages on Facebook);
• Potential customers who meet demographic considerations;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, salary, profession, job title, area, pursuits and even more. These individuals become part of an "audience" which can consist of any number of people. Facebook does not give us that list, but it will display our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary advantage Facebook offers In Levittown is its capability to get to prospects that are not proactively searching for what you offer. This doesn't mean they won't be interested. It just means they are not proactively performing a search when they see your advertisement. However, they most likely were looking for something like what you offer quite recently.

The search engines are limited to the people in fact searching. A person may be in the market for an attorney, but if they aren't performing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Out to Local Areas

• Are you a lawyer? Health care provider? Home renovation company? A restaurant or merchant?
• For any business who conducts business regionally In Levittown Facebook is an excellent method to reach your audience.
• We are able to concentrate on your prospects in several ways.
• Only want to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special on Wednesday? We can do that.

The beauty of Facebook is the ability to target. You can run a small campaign that behaves in huge ways, simply by concentrating on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad impression (paying for advertisements to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a disadvantage in Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they're browsing because they have a real need. They tend to convert from surfer to lead at a greater rate, simply because they have a current need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook may catch someone's focus. They may or may not be actively searching for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our pay per click advertising consultants, our local advertising agency, SEO ad agency in New York or retargeting campaign in Nassau
please contact our offices.

Whether Facebook is really a "good deal" for your advertising dollars genuinely will depend on the numbers.

Suppose search engine clicks are $12 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your strategy, your offer, and the way the marketplace responds to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our LI website design consultants, our graphic design services or our advertising consulting services in NY call us today.

Facebook Strategies Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an ad we test images, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our superb marketing campaign management is the essential component in making the most of your advertising dollars with all online advertising, but particularly with Facebook.

Our lead generation company and services of our display advertising professionals go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063