Facebook & Social Media Advertising In Levittown

If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Levittown, with the interests and geography you seek.

Needless to say, everything comes at a cost. You must pay Facebook for the targeted visitors you receive. The question becomes, is it worth it?

When you connect with people In Levittown, then what? It truly depends on what you want to achieve. Are we pushing visitors to your web site? Are we hoping to get people In Levittown to be fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your marketing campaign, we can help you to determine precisely what you really need to achieve.

Remember to reach out to our website design experts In Levittown to aid your business to succeed. Professional designs created by our website design agency help you and secure results!

Reaching Your Prospects In Levittown on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Focusing on those who have been to your site in the past (retargeting);
• People who are enthusiasts of your page;
• Prospects that have related interests (including other pages on Facebook);
• Prospects who meet demographic considerations;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, income, profession, job title, area, passions and more. These individuals become part of an "audience" which can include any number of individuals. Facebook does not give us that list, but it will present our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main benefit Facebook offers In Levittown is its capability to get to prospects that are not proactively searching for what you offer. This doesn't mean they will not be interested. It just means they aren't actively performing a search when they view your advertisement. However, they most likely were looking for something like what you provide very recently.

The search engines are limited to individuals actually searching. A prospect may be interested in a lawyer, but if they aren't doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Local Areas

• Are you a lawyer? Doctor? Home services business? A restaurant or retailer?
• For any business who conducts business regionally In Levittown Facebook is a great method to appear in front of your audience.
• We have the ability to target your prospects in many ways.
• Only need to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special on Tuesdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a small campaign that functions in very big ways, by just targeting the right prospects, in the right location, with the right message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad impression (spending money on advertisements to be presented, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there's a downside to Facebook. Rather, an individual is in some other state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they're browsing since they have a real need. They tend to convert from web surfer to qualified prospect at a greater rate, because they have a need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook might catch someone's focus. They may or may not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about below.

If you would like to discuss the services of our Nassau County pay per click advertising consultants, our local advertising consultants, SEO ad agency in New York or retargeting companies in NY
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing dollars genuinely will depend on the numbers.

Suppose Bing clicks are $10 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and exactly how the market responds to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our website design experts, our graphic design services on L.I. or our advertising consulting services call us today.

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an advertisement we test pictures, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our exceptional campaign operations is the essential component in making the most of your advertising and marketing spend with all online advertising, but particularly with Facebook.

Our lead gen and services of our display advertising advertising agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063