Facebook & Social Media Advertising In Lewisboro

If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Lewisboro, possessing the interests and geo targeting you seek.

Obviously, everything comes at a cost. You need to pay Facebook for the targeted visitors you receive. The question becomes, will it be worth it?

After you reach people In Lewisboro, then what? It truly depends on what you would like to achieve. Are we pushing people to your site? Are we hoping to get people In Lewisboro to become fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Before starting your advertising campaign, we can help you to identify precisely what you need to accomplish.

Remember to reach out to our website design agency In Lewisboro to work with your business to achieve results. Powerful designs from our website design agency help you and achieve results!

Reaching Your Prospects In Lewisboro on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Focusing on those who have visited your site previously (retargeting);
• People who are enthusiasts of your page;
• Prospects that have related interests (which include other pages on Facebook);
• Potential customers who meet demographic criteria;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, salary, profession, job title, location, interests and even more. These individuals end up part of an "audience" which may include many people. Facebook doesn't provide us with that list, but it will present our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The main advantage Facebook offers In Lewisboro is its capability to get to prospects who are not proactively searching for what you offer. This does not necessarily mean they will not have an interest. It just means they are not actively conducting a search when they view your advertisement. However, they most likely were seeking something similar to what you provide very recently.

The search engines are restricted to individuals in fact searching. A prospect may be interested in legal counsel, but if they are not performing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Getting into Regional Areas

• Are you a lawyer? Doctor? Home repair company? A restaurant or merchant?
• For any business who conducts business regionally In Lewisboro Facebook is an excellent technique to appear in front of your audience.
• We can focus on your prospects in several ways.
• Only need to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Mondays? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a very small campaign that functions in huge ways, by simply focusing on the correct prospects, in the right geography, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per impression (spending money on ads to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a disadvantage in Facebook. Rather, an individual is in some other frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they are searching since they have a true need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, since they have a need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture someone's focus. They may or may not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our pay per click ad agency, our local advertising consultants, SEO ad agency in New York or retargeting companies in New York
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising dollars really depends upon the numbers.

Suppose Google clicks are $11 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your strategy, your offer, and the way the market responds to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our website design company, our graphic design or our marketing consulting services contact us today.

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an advertisement we test pictures, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our outstanding campaign management is the essential component in making the most of your advertising and marketing spend with all online marketing, but particularly with Facebook.

Our lead generation service and services of our paid media ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063