Facebook & Social Media Advertising In Lewisboro

If you are trying to find new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In Lewisboro, having the interests and geography you seek.

Obviously, everything comes at a price. You do need to pay Facebook for the targeted visitors you get. The concern becomes, is it worth it?

After you appear in front of people In Lewisboro, then what? It genuinely depends on what you want to accomplish. Are we sending people to your site? Are we looking to get people In Lewisboro to become fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your marketing campaign, we can help you to figure out what it is that you need to accomplish.

Remember to speak with our website design experts In Lewisboro to help you to succeed. Great designs created by our website design agency help you and drive results!

Reaching Your Prospects In Lewisboro on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your site previously (retargeting);
• Individuals who are fans of your page;
• Prospects who have similar interests (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, income, occupation, job title, area, passions and more. These individuals end up part of an "audience" which can include many individuals. Facebook does not provide us with that list, but it will display our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The primary advantage Facebook offers In Lewisboro is its ability to reach prospects that are not proactively looking for what you offer. This does not necessarily mean they won't have an interest. It simply means they aren't proactively conducting a search when they see your advertisement. However, they most likely were looking for something similar to what you offer quite recently.

The search engines like Google are restricted to individuals actually searching. A prospect may be in the market for a lawyer, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Out to Regional Areas

• Are you an attorney? Physician? Home renovation company? A restaurant or retailer?
• For any organization who does business regionally In Lewisboro Facebook is a great method to reach your target audience.
• We have the ability to focus on your prospects in numerous ways.
• Only need to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special on Tuesdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a very small marketing campaign that functions in huge ways, by merely concentrating on the right prospects, in the right area, with the right message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad impression (paying for advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a challenge with Facebook. Rather, an individual is in some other state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing because they have a actual need. They tend to convert from web surfer to qualified prospect at a higher rate, simply because they have a current need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook might catch someone's attention. They may or may not be actively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our Suffolk County pay per click ad company, our local ad consultants on Long Island, SEO advertising agency in Suffolk County or retargeting agency on Long Island
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising spend genuinely will depend on the numbers.

Suppose Google mouse clicks are $12 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and exactly how the market responds to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our New York web design gurus, our graphic design companies in Nassau County or our advertising consulting services in Nassau contact us today.

Facebook Strategies Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is vital. Within an advertisement we test images, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our great marketing campaign management is the essential component in making the most of your advertising and marketing dollars with all online advertising, but particularly with Facebook.

Our lead generation and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063