Facebook & Social Media Advertising In Lewisboro

If you are trying to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Lewisboro, having the interests and geography you seek.

Of course, everything comes at a cost. You need to pay Facebook for the targeted visitors you receive. The concern becomes, will it be worth it?

Once you reach people In Lewisboro, then what? It truly depends on what you would like to achieve. Are we sending visitors to your web site? Are we trying to get people In Lewisboro to be fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your advertising campaign, we are able to help you to pinpoint what it is that you need to accomplish.

Remember to call our website design company In Lewisboro to assist you to achieve real results. Powerful designs designed by our website design company drive success and drive results!

Reaching Your Prospects In Lewisboro on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Concentrating on people who have been to your site in the past (retargeting);
• Potential customers who are enthusiasts of your page;
• People that have very similar interests (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, salary, profession, job title, area, interests and even more. These individuals end up part of an "audience" which may include many people. Facebook does not give us that list, however it will display our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Required

The main advantage Facebook offers In Lewisboro is its ability to get to prospects who are not actively searching for what you offer. This does not mean they won't be interested. It simply means they are not actively conducting a search when they view your advertisement. However, they most likely were seeking something such as what you provide very recently.

The search engines are limited to people actually searching. A person may be in the market for legal counsel, but if they aren't doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Reaching Out to Local Niches

• Are you a lawyer? Health care provider? Home repair company? A restaurant or store?
• For any business who does business locally In Lewisboro Facebook is a great way to reach your target audience.
• We have the ability to focus on your prospects in numerous ways.
• Only need to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special on Tuesdays? We can do that.

The appeal of Facebook is the ability to target. You can operate a very small advertising campaign that functions in very big ways, simply by concentrating on the right prospects, in the right location, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad impression (spending money on advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a problem with Facebook. Rather, an individual is in some other state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they're browsing because they have a real need. They tend to convert from surfer to lead at a greater rate, since they have a current need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture a person's focus. They might or might not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to discuss the services of our LI pay per click ad agency, our local advertising agency, SEO advertising agency in New York or retargeting agencies
please contact our offices.

Whether Facebook is a "great deal" for your marketing spend really depends on the numbers.

Suppose Bing mouse clicks are $14 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and the way the market reacts to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk web site design consultants, our graphic design services in Suffolk County or our marketing consulting services in Nassau County contact us today.

Facebook Promotions Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an ad we test images, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our superb campaign management is the critical component in making the most of your advertising spend with all online marketing, but especially with Facebook.

Our lead generation service and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063