Facebook & Social Media Advertising In Lewisboro

If you are hoping to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising will give you the means to access people In Lewisboro, with the interests and geography you seek.

Obviously, everything comes at a price. You must pay Facebook for the targeted traffic you get. The question becomes, can it be worth it?

When you reach people In Lewisboro, then what? It genuinely depends on what you would like to achieve. Are we pushing visitors to your site? Are we hoping to get people In Lewisboro to become fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Before starting your marketing campaign, we are able to help you to pinpoint what it is that you need to accomplish.

Remember to call our website design agency In Lewisboro to assist your business to succeed. Excellent designs designed by our website design agency drive success and drive results!

Reaching Your Prospects In Lewisboro on Facebook

There are many methods to reach an "Audience" on Facebook:

• Concentrating on people who have visited your web site in the past (retargeting);
• Individuals that are enthusiasts of your page;
• People who may have similar interests (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, salary, profession, job title, area, passions and much more. These people end up part of an "audience" which may include many people. Facebook doesn't provide us with that list, however it will present our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Needed

The main benefit Facebook offers In Lewisboro is its capacity to get to prospects who are not proactively searching for what you offer. This does not mean they won't have an interest. It simply means they aren't proactively conducting a search when they view your advertisement. However, they most likely were seeking something such as what you provide very recently.

The search engines are limited to people actually searching. A prospect may be considering a lawyer, but if they are not doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Reaching Out to Local Market Places

• Are you a lawyer? Physician? Home renovation business? A restaurant or store?
• For any organization who does business locally In Lewisboro Facebook is an excellent technique to reach your target audience.
• We are able to concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Thursdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a very small campaign that behaves in very big ways, by merely focusing on the correct prospects, in the right market, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad impression (paying for advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there is a problem with Facebook. Rather, an individual is in some other mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they're browsing because they have a real need. They have a tendency to convert from surfer to qualified prospect at a higher rate, simply because they have a need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture someone's attention. They might or might not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our pay per click advertising agency, our local ad company, SEO ad agency or retargeting agency on Long Island
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing spend genuinely will depend on the numbers.

Suppose Google mouse clicks are $11 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and the way the marketplace reacts to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our web design professionals, our graphic design experts in Suffolk County or our online advertising consulting services in Suffolk County contact us today.

Facebook Promotions Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an ad we test images, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our exceptional campaign management is the crucial component in making the most of your advertising and marketing dollars with all internet marketing, but particularly with Facebook.

Our lead gen company and services of our display ads advertising agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063