Facebook & Social Media Advertising In Lido Beach

If you're trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising will provide you with access to people In Lido Beach, having the interests and geographic targeting you want.

Needless to say, everything comes at a price. You must pay Facebook for the traffic you get. The question becomes, is it worth the money?

When you reach people In Lido Beach, then what? It genuinely depends on what you want to achieve. Are we pushing people to your website? Are we trying to get people In Lido Beach to become fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your advertising campaign, we are able to help you to figure out precisely what you need to achieve.

Remember to engage our website design company In Lido Beach to work with your business to achieve results. Powerful designs by our website design experts will help and drive results!

Reaching Your Prospects In Lido Beach on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Targeting individuals who have been to your web site in the past (retargeting);
• Individuals that are fans of your page;
• Individuals who may have very similar interests (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• People who are already your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, income, profession, job title, area, hobbies and much more. These people become part of an "audience" which may consist of any number of individuals. Facebook does not provide us with that list, but it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Required

The primary advantage Facebook offers In Lido Beach is its capacity to appear in front of prospects that are not proactively searching for what you offer. This does not mean they won't be interested. It just means they are not proactively performing a search when they see your ad. However, they most likely were looking for something such as what you offer quite recently.

The search engines like Google are restricted to the people actually searching. A prospect may be in the market for an attorney, but if they aren't doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Out to Local Market Places

• Are you a lawyer? Physician? Home services business? A restaurant or store?
• For any company who does business regionally In Lido Beach Facebook is a great way to appear in front of your target audience.
• We have the ability to target your prospects in several ways.
• Only wish to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Wednesday? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a small marketing campaign that behaves in very big ways, by merely targeting the right prospects, in the right geography, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per impression (paying for advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a downside to Facebook. Rather, an individual is in some other mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they're searching since they have a real need. They tend to convert from surfer to lead at a greater rate, simply because they have a current need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook may capture a person's attention. They might or might not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to talk about the services of our LI PPC advertising company, our local advertising company, SEO ad agency or retargeting campaign in Suffolk
please contact our offices.

Whether Facebook is a "great deal" for your marketing dollars really will depend on the numbers.

Suppose Bing clicks are $11 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and exactly how the market reacts to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our website design experts, our graphic design services or our advertising consulting services in NY call us today.

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an ad we test images, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our great marketing campaign management is the critical component in making the most of your marketing and advertising dollars with all online advertising, but especially with Facebook.

Our lead generation and services of our display ads advertising agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063