Facebook & Social Media Advertising In Lido Beach

If you're trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising will give you the means to access people In Lido Beach, with the interests and geo targeting you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted visitors you get. The question becomes, will it be worth it?

Once you reach people In Lido Beach, then what? It really depends on what you would like to achieve. Are we driving people to your website? Are we hoping to get people In Lido Beach to become fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Prior to launching your campaign, we can help you to identify what it is that you need to accomplish.

Remember to allow our website design experts In Lido Beach to help you to achieve results. Great designs developed by our website design experts help your business and drive results!

Reaching Your Prospects In Lido Beach on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Focusing on individuals who have been to your website in the past (retargeting);
• People that are followers of your page;
• People who may have very similar interests (such as other pages on Facebook);
• People who meet demographic factors;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, salary, occupation, job title, location, interests and more. These people end up part of an "audience" which may consist of many individuals. Facebook doesn't give us that list, but it will present our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The main advantage Facebook offers In Lido Beach is its capacity to reach prospects who are not proactively searching for what you offer. This does not mean they will not have an interest. It simply means they are not proactively performing a search when they view your advertisement. However, they most likely were looking for something similar to what you offer very recently.

The search engines are limited to people in fact searching. A prospect may be considering legal counsel, but if they aren't performing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Out to Local Areas

• Are you a lawyer? Health care provider? Home renovation business? A restaurant or retailer?
• For any business who conducts business locally In Lido Beach Facebook is a superb technique to appear in front of your target audience.
• We have the ability to target your prospects in several ways.
• Only wish to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Wednesday? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a small campaign that behaves in very big ways, by just targeting the correct prospects, in the right location, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad impression (spending money on advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a problem with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they're searching since they have a real need. They tend to convert from surfer to qualified prospect at a higher rate, since they have a need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook might catch someone's interest. They might or might not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our PPC ad agency, our local ad agency on Long Island, SEO ad agency on Long Island or remarketing agencies
please contact our offices.

Whether Facebook is really a "great deal" for your marketing budget genuinely depends on the numbers.

Suppose Google mouse clicks are $10 and Facebook visitors are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and how the market responds to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our New York web design experts, our graphic design in Suffolk or our marketing consulting services call us today.

Facebook Strategies Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is essential. Within an ad we test graphics, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our superb marketing campaign management is the critical component in making the most of your advertising and marketing spend with all internet marketing, but particularly with Facebook.

Our lead generation on Long Island and services of our display advertising ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063