Facebook & Social Media Advertising In Lido Beach

If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing will provide you with access to people In Lido Beach, with the interests and geo targeting you seek.

Needless to say, everything comes at a cost. You do need to pay Facebook for the traffic you receive. The concern becomes, will it be worth the cost?

After you reach people In Lido Beach, then what? It really depends on what you would like to accomplish. Are we pushing visitors to your website? Are we looking to get people In Lido Beach to be fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your campaign, we are able to help you to pinpoint precisely what you really need to accomplish.

Remember to speak with our website design experts In Lido Beach to help you to maximize results. Effective designs developed by our website design experts will help and secure results!

Reaching Your Prospects In Lido Beach on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have visited your site previously (retargeting);
• Prospects that are followers of your page;
• Individuals who may have related passions (including other pages on Facebook);
• People who meet demographic considerations;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, salary, career, job title, location, interests and even more. These individuals end up part of an "audience" which can consist of any number of people. Facebook does not provide us with that list, but it will present our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The primary benefit Facebook offers In Lido Beach is its capacity to reach prospects that are not proactively searching for what you offer. This does not necessarily mean they will not have an interest. It simply means they are not proactively conducting a search when they view your ad. However, they most likely were seeking something such as what you provide very recently.

The search engines are limited to people in fact searching. A person may be in the market for a lawyer, but if they aren't doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting to Local Markets

• Are you an attorney? Health care provider? Home repair business? A restaurant or retailer?
• For any company who does business locally In Lido Beach Facebook is a superb technique to reach your audience.
• We are able to target your prospects in numerous ways.
• Only wish to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special on Wednesday? We can do that.

The appeal of Facebook is the capacity to target. You can run a very small marketing campaign that functions in very big ways, simply by targeting the right prospects, in the right geo, with the right message.

In general, Facebook advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad impression (spending money on advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a disadvantage in Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they are browsing since they have a actual need. They have a tendency to convert from surfer to qualified prospect at a greater rate, since they have a need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook may capture someone's focus. They might or might not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below.

If you would like to talk about the services of our Suffolk PPC advertising agency, our local advertising agency on LI, SEO ad agency in Suffolk County or retargeting agencies in New York
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising spend truly depends upon the numbers.

Suppose search engine clicks are $14 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your campaign, your offer, and the way the market reacts to you. The "right answer" is to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our web design company, our graphic design on LI or our marketing consulting services in Nassau County contact us today.

Facebook Campaigns Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an advertisement we test images, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our great advertising campaign operations is the critical component in making the most of your marketing and advertising spend with all online marketing, but especially with Facebook.

Our lead generation company in Suffolk County and services of our display advertising ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063