Facebook & Social Media Advertising In Lido Beach

If you're trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising will give you the means to access people In Lido Beach, with the interests and geography you seek.

Needless to say, everything comes at a cost. You must pay Facebook for the targeted visitors you receive. The question becomes, is it worth the money?

When you appear in front of people In Lido Beach, then what? It truly depends on what you want to achieve. Are we pushing visitors to your web site? Are we trying to get people In Lido Beach to be fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your marketing campaign, we can help you to figure out what it is that you need to achieve.

Remember to speak with our website design company In Lido Beach to work with your business to achieve real results. Great designs created by our website design company will help and achieve results!

Reaching Your Prospects In Lido Beach on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have been to your web site in the past (retargeting);
• Individuals that are enthusiasts of your page;
• Potential customers who have similar pursuits (including other pages on Facebook);
• Prospects who meet demographic criteria;
• People who are already your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, salary, career, job title, area, passions and even more. These individuals end up part of an "audience" which can include many people. Facebook doesn't provide us with that list, however it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary benefit Facebook offers In Lido Beach is its ability to reach prospects that are not proactively trying to find what you offer. This does not mean they won't be interested. It simply means they are not actively performing a search when they see your advertisement. However, they most likely were hoping to find something similar to what you provide very recently.

The search engines are limited to individuals actually searching. A person may be considering a lawyer, but if they are not performing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Local Markets

• Are you a lawyer? Doctor? Home renovation business? A restaurant or merchant?
• For any organization who does business regionally In Lido Beach Facebook is a great technique to appear in front of your target audience.
• We are able to concentrate on your prospects in several ways.
• Only want to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special on Mondays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a small marketing campaign that functions in huge ways, by simply concentrating on the correct prospects, in the right region, with the right message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad impression (paying for ads to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a downside to Facebook. Rather, the person is in a different frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they are browsing because they have a actual need. They have a tendency to convert from web surfer to prospect at a higher rate, simply because they have a need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook may capture someone's attention. They might or might not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn below.

If you would like to discuss the services of our Suffolk County pay per click ad company, our local ad company in NY, SEO ad agency or remarketing companies on LI
please contact our offices.

Whether Facebook is a "great deal" for your marketing dollars truly depends on the numbers.

Suppose Google mouse clicks are $14 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and how the marketplace reacts to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our web site design consultants, our graphic design services or our online advertising consulting services in Suffolk contact us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an ad we test graphics, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our outstanding advertising campaign management is the critical component in making the most of your marketing spend with all internet marketing, but especially with Facebook.

Our lead gen service and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063