Facebook & Social Media Advertising In Lincolndale

If you are trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Lincolndale, having the interests and geography you want.

Obviously, everything comes at a cost. You must pay Facebook for the targeted visitors you receive. The concern becomes, will it be worth the cost?

After you connect with people In Lincolndale, then what? It really depends on what you want to accomplish. Are we sending people to your website? Are we hoping to get people In Lincolndale to be fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your advertising campaign, we are able to help you to pinpoint what it is that you really need to accomplish.

Remember to reach out to our website design experts In Lincolndale to help you to succeed. Powerful designs from our website design experts help your business and secure results!

Reaching Your Prospects In Lincolndale on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Concentrating on people who have been to your web site before (retargeting);
• Potential customers that are enthusiasts of your page;
• People that have similar pursuits (which include other pages on Facebook);
• People who meet demographic considerations;
• People that are already your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, income, occupation, job title, location, hobbies and much more. These individuals end up part of an "audience" which can include any number of people. Facebook doesn't provide us with that list, but it will show our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Necessary

The primary benefit Facebook offers In Lincolndale is its capability to reach prospects who are not actively trying to find what you offer. This does not necessarily mean they will not be interested. It just means they aren't actively performing a search when they see your ad. However, they probably were seeking something like what you provide quite recently.

The search engines like Google are limited to individuals in fact searching. A person may be in the market for an attorney, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Local Niches

• Are you a lawyer? Physician? Home repair business? A restaurant or retailer?
• For any business who conducts business locally In Lincolndale Facebook is a superb technique to appear in front of your target audience.
• We can concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Mondays? We can do that.

The appeal of Facebook is the ability to target. You can operate a very small advertising campaign that behaves in huge ways, by just focusing on the right prospects, in the right geography, with the right message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad view (spending money on ads to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a disadvantage in Facebook. Rather, an individual is in some other state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they're browsing since they have a genuine need. They tend to convert from web surfer to prospect at a greater rate, simply because they have a current need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture a person's interest. They may or may not be actively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our LI pay per click advertising consultants, our local advertising agency, search engine optimization ad agency on Long Island or remarketing companies in Nassau County
please contact our offices.

Whether Facebook is a "good deal" for your marketing budget genuinely depends upon the numbers.

Suppose search engine mouse clicks are $11 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and how the marketplace reacts to you. The "right answer" is to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our web design consultants, our graphic design experts in Nassau County or our advertising consulting services call us today.

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our exceptional campaign operations is the critical component in making the most of your advertising spend with all internet marketing, but especially with Facebook.

Our lead gen company in New York and services of our display advertising advertising agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063