Facebook & Social Media Advertising In Lincolndale

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Lincolndale, with the interests and geographic targeting you want.

Needless to say, everything comes at a price. You must pay Facebook for the targeted visitors you receive. The question becomes, is it worth the money?

After you reach people In Lincolndale, then what? It truly depends on what you want to accomplish. Are we sending people to your site? Are we looking to get people In Lincolndale to be fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your advertising campaign, we can help you to pinpoint what it is that you really need to accomplish.

Remember to let our website design company In Lincolndale to aid your business to achieve results. Strong designs by our website design company will help and drive results!

Reaching Your Prospects In Lincolndale on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Concentrating on those who have visited your website previously (retargeting);
• People that are enthusiasts of your page;
• People who have similar pursuits (such as other pages on Facebook);
• People who meet demographic criteria;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, income, occupation, job title, location, pursuits and much more. These people end up part of an "audience" which can include many people. Facebook does not give us that list, but it will display our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The primary benefit Facebook offers In Lincolndale is its capability to appear in front of prospects who are not proactively searching for what you offer. This doesn't mean they won't be interested. It simply means they aren't proactively conducting a search when they view your ad. However, they most likely were looking for something like what you offer quite recently.

The search engines are restricted to the people in fact searching. A prospect may be considering a lawyer, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Out to Local Markets

• Are you a lawyer? Doctor? Home renovation business? A restaurant or merchant?
• For any company who does business locally In Lincolndale Facebook is a great way to reach your target audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special offer on Wednesday? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a small advertising campaign that functions in very big ways, by merely targeting the right prospects, in the right area, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per impression (spending money on ads to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a problem with Facebook. Rather, the person is in some other state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they are browsing since they have a real need. They have a tendency to convert from surfer to prospect at a greater rate, since they have a need that they must satisfy (finding legal help).

In contrast, an ad on Facebook may catch a person's focus. They may or may not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about next.

If you would like to discuss the services of our PPC advertising company, our local advertising consultants, SEO ad agency in Nassau County or remarketing agency
please contact our offices.

Whether Facebook is a "good deal" for your marketing budget genuinely depends upon the numbers.

Suppose Google clicks are $10 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and how the market reacts to you. The "right answer" is to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our website design gurus, our graphic design in Suffolk or our marketing consulting services in Nassau contact us today.

Facebook Strategies Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is critical. Within an advertisement we test pictures, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our superb campaign operations is the critical component in making the most of your marketing dollars with all internet marketing, but particularly with Facebook.

Our lead gen company in Nassau and services of our display ads advertising agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063