Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Lindenhurst
If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing will provide you with the means to access people In Lindenhurst, possessing the interests and geo targeting you seek.
Obviously, everything comes at a cost. You do need to pay Facebook for the targeted traffic you receive. The concern becomes, will it be worth it?
When you connect with people In Lindenhurst, then what? It really depends on what you would like to achieve. Are we sending people to your website? Are we looking to get people In Lindenhurst to become fans of your page to build "authority" status and brand reputation? Are we looking for registrations?
Prior to launching your campaign, we can help you to pinpoint what it is that you need to accomplish.
Remember to talk to our website design company In Lindenhurst to aid your business to maximize results. Exceptional designs by our website design company help your business and drive results!
Reaching Your Prospects In Lindenhurst on Facebook
There are lots of methods to reach an "Audience" on Facebook:
- Targeting individuals who have visited your web site previously (retargeting);
- Individuals who are followers of your page;
- Potential customers who have very similar pursuits (such as other pages on Facebook);
- Prospects who meet demographic criteria;
- Prospects who are already your customers;
- and the list goes on...
With Facebook, we're able to target individuals - by gender, age, salary, occupation, job title, location, passions and even more. These people end up part of an "audience" which can include any number of people. Facebook does not give us that list, but it will present our advertisements to people on that list that we have created.
We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.
Pros of Advertising on Social Media and Facebook
Pro: Facebook's Advantage Over Google and Bing: No Search Required
The primary benefit Facebook offers In Lindenhurst is its capability to get to prospects that are not proactively looking for what you offer. This doesn't mean they will not be interested. It simply means they aren't actively conducting a search when they view your advertisement. However, they probably were looking for something similar to what you provide very recently.
The search engines are restricted to the people actually searching. A prospect may be considering an attorney, but if they are not performing a search for one, those advertising in pay-per-click do not appear in front of that prospect.
Pro: Facebook is Perfect for Getting to Regional Markets
- Are you a lawyer? Doctor? Home services company? A restaurant or store?
- For any business who conducts business locally In Lindenhurst Facebook is a superb technique to appear in front of your target audience.
- We can target your prospects in many ways.
- Only want to reach women 35-65 in three zip codes? Not an issue!
- Want to have a special offer on Wednesday? We are able to do that.
The attractiveness of Facebook is the capacity to target. You can run a very small campaign that functions in very big ways, by just focusing on the correct prospects, in the right location, with the right message.
Facebook Pricing is Lower, but So are Conversion Rates...
In general, Facebook marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per impression (paying for ads to be presented, rather than paying for clicks), that is likely to come in less expensive too.
However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a challenge with Facebook. Rather, the user is in a different state of mind.
Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they are browsing because they have a genuine need. They tend to convert from web surfer to qualified prospect at a greater rate, because they have a current need that they have to satisfy (finding legal help).
In contrast, an advertisement on Facebook may catch a person's interest. They may or may not be proactively shopping for a lawyer, but still have the need.
For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below.
If you would like to talk about the services of our Nassau PPC advertising consultants, our local ad agency on Long Island, SEO professionals in Nassau or remarketing campaign in Nassau County
please contact our offices.
So is Social Media Advertising on Facebook a Good Deal?
Whether Facebook is really a "great deal" for your advertising budget really depends on the numbers.
Suppose Google mouse clicks are $14 and Facebook visitors are $1. Which is superior? It depends.
- If 5% of Google actions convert, that's $200+ for a new customer.
- If 1% of Facebook visitors convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!
The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and exactly how the market responds to you. The "right answer" is to test, modify, and test all over again.
Just remember to have your visuals strong before running ads like these. For info about our Suffolk website design agency, our graphic design or our online marketing consulting services in Nassau call us today.
Facebook Strategies Must Be Managed and Improved
Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an advertisement we test images, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.
Some modifications can yield 2x-10x results, but until we test, you won't know. Our superb campaign management is the crucial component in making the most of your advertising and marketing spend with all internet advertising, but especially with Facebook.
Our lead gen company on L.I. and services of our paid media ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063
Call Us to Go Over Your Marketing and Advertising In Lindenhurst and Facebook
Everybody's requirements are different, there are no all purpose answers.
Call our offices at (888) 420-0063, fill in the form below or follow this link to schedule a consultation . We're happy to go over your business and requires, and see if there is a way we can assist you to successfully improve your business.