Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Lindenhurst
If you're trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing and advertising will provide you with the means to access people In Lindenhurst, possessing the interests and geo targeting you want.
Obviously, everything comes at a price. You must pay Facebook for the visitors you receive. The concern becomes, can it be worth the money?
When you appear in front of people In Lindenhurst, then what? It really depends on what you would like to accomplish. Are we driving people to your site? Are we hoping to get people In Lindenhurst to be fans of your page to build "authority" status and brand reputation? Are we going for sign ups?
Prior to starting your campaign, we are able to help you to pinpoint precisely what you really need to achieve.
Remember to meet with our website design agency In Lindenhurst to work with you to achieve results. Exceptional designs created by our website design company help you and drive results!
Reaching Your Prospects In Lindenhurst on Facebook
There are lots of ways to reach an "Audience" on Facebook:
- Targeting those who have visited your website previously (retargeting);
- Prospects who are enthusiasts of your page;
- Prospects that have similar passions (such as other pages on Facebook);
- Potential customers who meet demographic considerations;
- People who are currently your customers;
- and the list goes on...
With Facebook, we're able to target individuals - by gender, age, salary, profession, job title, location, interests and more. These individuals become part of an "audience" which may include any number of people. Facebook does not give us that list, however it will display our ads to people on that list that we have created.
We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.
Pros of Advertising on Social Media
Pro: Facebook's Edge Over Google: No Search Necessary
The primary benefit Facebook offers In Lindenhurst is its capacity to get to prospects that are not proactively trying to find what you offer. This doesn't mean they will not have an interest. It just means they aren't proactively performing a search when they see your advertisement. However, they most likely were hoping to find something similar to what you offer quite recently.
The search engines like Google are restricted to people actually searching. A prospect may be considering an attorney, but if they are not doing a search for one, those marketing in pay-per-click do not reach that prospect.
Pro: Facebook is Great for Getting to Regional Market Places
- Are you an attorney? Doctor? Home repair company? A restaurant or retailer?
- For any company who conducts business regionally In Lindenhurst Facebook is an excellent method to reach your target audience.
- We can concentrate on your prospects in many ways.
- Only need to reach women 35-65 in 3 zip codes? Not a problem!
- Want to have a special on Mondays? We are able to do that.
The attractiveness of Facebook is the capacity to target. You can run a small marketing campaign that functions in huge ways, by simply focusing on the right prospects, in the right region, with the right message.
Facebook Costs are Lower, but So are Conversion Rates...
In general, Facebook advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per impression (spending money on advertisements to be presented, rather than paying for clicks), that tends to cost less too.
However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a problem with Facebook. Rather, an individual is in a different state of mind.
Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they're browsing because they have a actual need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, because they have a need that they must satisfy (finding legal help).
In contrast, an advertisement on Facebook may capture someone's interest. They may or may not be proactively hunting for an attorney, but still have the need.
For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.
If you would like to talk about the services of our LI pay per click advertising consultants, our local ad professionals, search engine optimization ad agency or remarketing campaign in New York
please contact our offices.
So is Facebook a Good Deal?
Whether Facebook is really a "great deal" for your marketing spend genuinely depends upon the numbers.
Suppose Bing clicks are $10 and Facebook visitors are $1. Which is superior? It depends.
- If 5% of Google actions convert, that's $200+ for a new customer.
- If 1% of Facebook actions convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!
The point is... there isn't any "right answer." It all depends on your strategy, your offer, and how the market responds to you. The "correct answer" would be to test, modify, and test yet again.
Just remember to have your visuals strong before running ads like these. For info about our Nassau County web design agency, our graphic design or our advertising consulting services in NY contact us today.
Facebook Campaigns Must Be Managed and Improved
Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an advertisement we test images, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.
Some modifications can yield 2x-10x results, but until we test, you will not know. Our great campaign management is the essential component in making the most of your advertising and marketing dollars with all internet advertising, but especially with Facebook.
Our lead generation service and services of our display ads ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063
Call Us to Go Over Your Advertising In Lindenhurst and Facebook
Everyone's requirements are very different, there are no absolute solutions.
Call our offices at (888) 420-0063, complete the form below or follow this link to schedule a consultation . We're happy to go over your business and requires, and see if there is a way we can help you successfully grow your business.