Facebook & Social Media Advertising In Lindenhurst

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In Lindenhurst, having the interests and geography you seek.

Needless to say, everything comes at a cost. You must pay Facebook for the visitors you get. The concern becomes, is it worth the cost?

After you connect with people In Lindenhurst, then what? It truly depends on what you want to achieve. Are we sending visitors to your site? Are we hoping to get people In Lindenhurst to be fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Before starting your advertising campaign, we are able to help you to determine what it is that you need to achieve.

Remember to engage our website design experts In Lindenhurst to serve your business to achieve results. Powerful designs developed by our website design agency drive success and drive results!

Reaching Your Prospects In Lindenhurst on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Targeting those who have been to your web site before (retargeting);
• Potential customers that are enthusiasts of your page;
• Potential customers who have very similar interests (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, income, career, job title, area, interests and more. These people end up part of an "audience" which can include any number of people. Facebook doesn't provide us with that list, but it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The primary advantage Facebook offers In Lindenhurst is its ability to get to prospects who are not proactively trying to find what you offer. This does not mean they will not have an interest. It just means they aren't proactively performing a search when they see your ad. However, they most likely were seeking something like what you provide very recently.

The search engines like Google are limited to the people in fact searching. A person may be interested in an attorney, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting to Local Niches

• Are you an attorney? Medical professional? Home repair business? A restaurant or retailer?
• For any company who conducts business locally In Lindenhurst Facebook is a great way to appear in front of your target audience.
• We can focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Thursdays? We can do that.

The appeal of Facebook is the capacity to target. You can run a very small marketing campaign that behaves in very big ways, by just concentrating on the correct prospects, in the right region, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad view (spending money on ads to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a challenge with Facebook. Rather, the person is in some other mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they are browsing because they have a actual need. They tend to convert from web surfer to prospect at a greater rate, because they have a current need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook may catch a person's attention. They might or might not be actively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to talk about the services of our Nassau pay per click ad consultants, our local ad professionals in Nassau County, SEO ad agency in Nassau County or retargeting agencies in Nassau County
please contact our offices.

Whether Facebook is really a "good deal" for your marketing spend really depends upon the numbers.

Suppose search engine mouse clicks are $12 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and the way the marketplace reacts to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our website design consultants, our graphic design services in Suffolk or our marketing consulting services call us today.

Facebook Promotions Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our exceptional marketing campaign operations is the essential component in making the most of your marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation company and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063