Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Lindenhurst
If you are hoping to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In Lindenhurst, with the interests and geo targeting you seek.
Obviously, everything comes at a price. You do need to pay Facebook for the targeted visitors you receive. The concern becomes, will it be worth the money?
When you connect with people In Lindenhurst, then what? It genuinely depends on what you want to accomplish. Are we sending visitors to your site? Are we trying to get people In Lindenhurst to be fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?
Prior to launching your campaign, we are able to help you to pinpoint what it is that you need to accomplish.
Remember to meet with our website design agency In Lindenhurst to assist you to maximize results. Great designs from our website design agency can help and secure results!
Reaching Your Prospects In Lindenhurst on Facebook
There are lots of methods to reach an "Audience" on Facebook:
- Focusing on people who have been to your website in the past (retargeting);
- Potential customers who are enthusiasts of your page;
- Potential customers who may have related passions (which include other pages on Facebook);
- Individuals who meet demographic factors;
- Individuals that are currently your customers;
- and the list goes on...
With Facebook, we can easily focus on individuals - by gender, age, salary, profession, job title, location, passions and much more. These individuals become part of an "audience" which may consist of any number of individuals. Facebook does not provide us with that list, but it will present our ads to people on that list that we have created.
We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.
Pros of Advertising on Facebook
Pro: Facebook's Edge Over Search Engines: No Search Necessary
The primary benefit Facebook offers In Lindenhurst is its capacity to reach prospects that are not proactively searching for what you offer. This does not necessarily mean they won't be interested. It simply means they aren't proactively performing a search when they see your advertisement. However, they most likely were looking for something similar to what you offer very recently.
The search engines are limited to people actually searching. A person may be interested in an attorney, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.
Pro: Facebook is Great for Reaching Local Areas
- Are you a lawyer? Medical professional? Home renovation company? A restaurant or merchant?
- For any business who does business regionally In Lindenhurst Facebook is a great technique to reach your target audience.
- We can focus on your prospects in several ways.
- Only need to reach women 35-65 in 3 zip codes? No worries!
- Want to have a special on Tuesdays? We are able to do that.
The great thing about Facebook is the ability to target. You can operate a very small marketing campaign that functions in very big ways, by simply focusing on the correct prospects, in the right geography, with the appropriate message.
Facebook Pricing is Lower, but So are Conversion Rates...
In general, Facebook advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per impression (spending money on ads to be presented, instead of paying for clicks), that is likely to cost less too.
However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a downside to Facebook. Rather, the user is in some other frame of mind.
Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing because they have a actual need. They have a tendency to convert from web surfer to lead at a higher rate, because they have a need that they need to fulfill (finding legal help).
In comparison, an advertisement on Facebook may catch a person's focus. They might or might not be actively shopping for a lawyer, but still have the need.
For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.
If you would like to discuss the services of our Long Island PPC ad consultants, our local ad consultants on Long Island, search engine optimization ad agency or remarketing campaign in Suffolk
please contact our offices.
So is Social Media Advertising a Great Deal?
Whether Facebook is a "good deal" for your marketing and advertising dollars genuinely depends upon the numbers.
Suppose search engine mouse clicks are $12 and Facebook actions are $1. Which of these is better? It depends.
- If 5% of Google visitors convert, that's $200+ for a new customer.
- If 1% of Facebook actions convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!
The point is... there is no "right answer." It all depends on your campaign, your offer, and how the marketplace reacts to you. The "right answer" is to test, modify, and test again.
Just remember to have your visuals strong before launching ads like these. For info about our NY web design consultants, our graphic design or our advertising consulting services in NY contact us today.
Facebook Strategies Need To Be Maintained and Optimized
Because of challenges with Facebook - and each of the variables at play - advertising campaign management is vital. Within an ad we test graphics, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.
Some changes can yield 2x-10x benefits, but until we test, you will not know. Our great marketing campaign management is the essential component in making the most of your advertising spend with all online marketing, but particularly with Facebook.
Our lead gen service in Suffolk County and services of our paid media ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063
Call Us to Talk About Your Advertising and Marketing In Lindenhurst and Facebook
Everyone's requirements are different, there aren't any all purpose answers.
Call our offices at (888) 420-0063, fill out the form below or follow this link to schedule a free consultation . We're happy to go over your business and requires, and see if there is a way we can help you efficiently improve your business.