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Facebook & Social Media Advertising In Lindenhurst

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Lindenhurst

If you're trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising will provide you with the means to access people In Lindenhurst, possessing the interests and geographic targeting you want.

Of course, everything comes at a cost. You must pay Facebook for the targeted visitors you receive. The question becomes, will it be worth the money?

After you appear in front of people In Lindenhurst, then what? It genuinely depends on what you want to accomplish. Are we pushing visitors to your web site? Are we looking to get people In Lindenhurst to be fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Before starting your campaign, we are able to help you to figure out what it is that you really need to accomplish.

Remember to reach out to our website design company In Lindenhurst to serve you to achieve real results. Powerful designs by our website design company drive success and achieve results!

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target your audience In Lindenhurst with Facebook

Reaching Your Prospects In Lindenhurst on Facebook

There are many ways to reach an "Audience" on Facebook:

  • Targeting those who have visited your site before (retargeting);
  • Individuals that are followers of your page;
  • Individuals who have related interests (which include other pages on Facebook);
  • Prospects who meet demographic criteria;
  • People who are already your customers;
  • and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, income, career, job title, area, hobbies and even more. These people become part of an "audience" which can include many individuals. Facebook doesn't give us that list, but it will display our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The main advantage Facebook offers In Lindenhurst is its capability to reach prospects who are not proactively trying to find what you offer. This doesn't mean they will not have an interest. It just means they are not proactively conducting a search when they see your ad. However, they probably were looking for something such as what you provide very recently.

The search engines like Google are restricted to people in fact searching. A prospect may be considering legal counsel, but if they are not doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting to Regional Areas

  • Are you an attorney? Health care provider? Home renovation company? A restaurant or retailer?
  • For any company who does business regionally In Lindenhurst Facebook is a great method to reach your target audience.
  • We are able to target your prospects in several ways.
  • Only want to reach women 35-65 in a few zip codes? Not an issue!
  • Want to have a special on Wednesday? We can do that.

The appeal of Facebook is the capacity to target. You can run a very small marketing campaign that functions in huge ways, simply by concentrating on the correct prospects, in the right location, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad view (paying for advertisements to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there's a problem with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they're browsing since they have a true need. They have a tendency to convert from surfer to qualified prospect at a higher rate, simply because they have a current need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture a person's attention. They might or might not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our Suffolk County pay per click advertising consultants, our local ad agency, SEO advertising agency in NY or remarketing campaign
please contact our offices.

So is Social Media Advertising Worth It?

Whether Facebook is a "great deal" for your advertising budget truly depends upon the numbers.

Suppose search engine clicks are $11 and Facebook clicks are $1. Which one is best? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and how the marketplace reacts to you. The "right answer" is to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our Long Island web design agency, our graphic design companies or our marketing consulting services contact us today.

facebook marketing strategy
social media marketing with facebook In Lindenhurst

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an ad we test graphics, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our superb advertising campaign management is the critical component in making the most of your marketing and advertising spend with all online advertising, but particularly with Facebook.

Our lead generation in Nassau County and services of our paid media advertising agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063