Facebook & Social Media Advertising In Lindenhurst

If you are hoping to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Lindenhurst, possessing the interests and geo targeting you seek.

Of course, everything comes at a price. You must pay Facebook for the targeted traffic you receive. The concern becomes, is it worth it?

After you reach people In Lindenhurst, then what? It really depends on what you want to achieve. Are we pushing visitors to your website? Are we looking to get people In Lindenhurst to be fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Before launching your campaign, we can help you to pinpoint what it is that you really need to accomplish.

Remember to reach out to our website design agency In Lindenhurst to serve you to maximize results. Excellent designs implemented by our website design company will help and drive results!

Reaching Your Prospects In Lindenhurst on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Targeting people who have been to your web site in the past (retargeting);
• Potential customers that are fans of your page;
• People who may have related passions (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, salary, career, job title, location, interests and more. These individuals become part of an "audience" which may consist of many individuals. Facebook doesn't provide us with that list, but it will present our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The main advantage Facebook offers In Lindenhurst is its capability to appear in front of prospects that are not proactively searching for what you offer. This does not necessarily mean they won't be interested. It just means they aren't actively performing a search when they see your ad. However, they probably were looking for something similar to what you offer quite recently.

The search engines like Google are restricted to people in fact searching. A person may be interested in an attorney, but if they are not performing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting to Local Areas

• Are you an attorney? Health care provider? Home renovation company? A restaurant or store?
• For any business who does business locally In Lindenhurst Facebook is an excellent way to appear in front of your target audience.
• We are able to focus on your prospects in numerous ways.
• Only want to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special on Tuesdays? We can do that.

The appeal of Facebook is the ability to target. You can run a very small advertising campaign that functions in very big ways, simply by focusing on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad impression (paying for advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a disadvantage in Facebook. Rather, the user is in some other mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they're browsing because they have a genuine need. They tend to convert from surfer to lead at a greater rate, since they have a need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook might catch a person's attention. They may or may not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to discuss the services of our Long Island PPC ad agency, our local ad agency, SEO advertising agency or retargeting campaign in Nassau
please contact our offices.

Whether Facebook is a "great deal" for your marketing budget genuinely depends on the numbers.

Suppose Bing clicks are $11 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and the way the market responds to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our website design agency, our graphic design in Suffolk or our marketing consulting services on Long Island contact us today.

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is vital. Within an advertisement we test images, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our exceptional marketing campaign management is the crucial component in making the most of your marketing dollars with all internet advertising, but particularly with Facebook.

Our lead gen service in Nassau County and services of our paid media ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063