Facebook & Social Media Advertising

If you're trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing will provide you with access to people , possessing the interests and geographic targeting you want.

Of course, everything comes at a price. You must pay Facebook for the traffic you get. The question becomes, is it worth it?

After you reach people , then what? It really depends on what you would like to achieve. Are we sending people to your site? Are we looking to get people to become fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Before starting your advertising campaign, we are able to help you to pinpoint precisely what you need to achieve.

Remember to engage our website design company to aid you to succeed. Exceptional designs designed by our website design experts will help and secure results!

Reaching Your Prospects on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your web site before (retargeting);
• Potential customers who are fans of your page;
• Potential customers who may have similar pursuits (including other pages on Facebook);
• Prospects who meet demographic factors;
• People that are already your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, income, occupation, job title, location, pursuits and much more. These people end up part of an "audience" which can include any number of people. Facebook doesn't give us that list, however it will display our advertisements to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Required

The main benefit Facebook offers is its capacity to reach prospects that are not actively looking for what you offer. This does not mean they will not have an interest. It simply means they aren't actively conducting a search when they see your ad. However, they most likely were seeking something like what you offer quite recently.

The search engines like Google are limited to individuals actually searching. A person may be interested in a lawyer, but if they aren't performing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Regional Areas

• Are you an attorney? Doctor? Home renovation company? A restaurant or retailer?
• For any business who does business locally Facebook is an excellent technique to appear in front of your audience.
• We have the ability to target your prospects in many ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special on Tuesdays? We can do that.

The great thing about Facebook is the ability to target. You can run a small marketing campaign that behaves in huge ways, by merely focusing on the right prospects, in the right geo, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad view (spending money on advertisements to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a downside to Facebook. Rather, the person is in a different frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they're searching since they have a actual need. They have a tendency to convert from web surfer to lead at a higher rate, simply because they have a current need that they must fulfill (finding legal help).

In comparison, an ad on Facebook might capture someone's interest. They might or might not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our NY PPC ad agency, our local ad agency, SEO company in Nassau County or retargeting agency in Nassau County
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing dollars really depends on the numbers.

Suppose Bing clicks are $14 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your strategy, your offer, and the way the market reacts to you. The "right answer" is to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our website design professionals, our graphic design experts in Nassau or our advertising consulting services contact us today.

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is vital. Within an advertisement we test images, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our exceptional campaign operations is the critical component in making the most of your marketing spend with all internet advertising, but especially with Facebook.

Our lead generation company and services of our paid media ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063