Facebook & Social Media Advertising

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing will give you the means to access people , possessing the interests and geo targeting you want.

Needless to say, everything comes at a cost. You need to pay Facebook for the traffic you get. The concern becomes, can it be worth the money?

Once you connect with people , then what? It really depends on what you would like to accomplish. Are we sending people to your web site? Are we looking to get people to become fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Before starting your advertising campaign, we can help you to determine precisely what you really need to accomplish.

Remember to call our website design experts to assist your business to achieve results. Professional designs created by our website design company will help and secure results!

Reaching Your Prospects on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your site previously (retargeting);
• Potential customers that are enthusiasts of your page;
• Individuals who may have similar interests (including other pages on Facebook);
• Prospects who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, salary, profession, job title, location, hobbies and even more. These people end up part of an "audience" which can consist of any number of people. Facebook does not provide us with that list, however it will display our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The primary advantage Facebook offers is its ability to get to prospects who are not proactively searching for what you offer. This does not necessarily mean they won't be interested. It simply means they aren't actively performing a search when they view your advertisement. However, they most likely were looking for something such as what you offer very recently.

The search engines are restricted to the people in fact searching. A person may be interested in an attorney, but if they are not performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Regional Niches

• Are you a lawyer? Doctor? Home repair business? A restaurant or merchant?
• For any business who conducts business locally Facebook is a superb way to appear in front of your target audience.
• We can concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in three zip codes? No worries!
• Want to have a special offer on Tuesdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a small advertising campaign that behaves in huge ways, by just concentrating on the right prospects, in the right area, with the right message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad impression (paying for advertisements to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a problem with Facebook. Rather, the user is in a different state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they're browsing since they have a genuine need. They tend to convert from surfer to lead at a greater rate, since they have a current need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook might catch someone's interest. They may or may not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below.

If you would like to discuss the services of our PPC advertising consultants, our local ad company, SEO advertising agency in NY or retargeting agency on Long Island
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising dollars genuinely will depend on the numbers.

Suppose Bing clicks are $12 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and exactly how the market reacts to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our web site design experts, our graphic design experts or our marketing consulting services in Suffolk County contact us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an advertisement we test images, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our superb advertising campaign management is the crucial component in making the most of your advertising and marketing dollars with all online marketing, but especially with Facebook.

Our lead gen company and services of our paid media ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063