Facebook & Social Media Advertising In Lloyd Harbor

If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Lloyd Harbor, having the interests and geography you want.

Of course, everything comes at a cost. You must pay Facebook for the visitors you receive. The question becomes, can it be worth the money?

When you connect with people In Lloyd Harbor, then what? It genuinely depends on what you would like to achieve. Are we pushing visitors to your web site? Are we hoping to get people In Lloyd Harbor to be fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Prior to starting your marketing campaign, we can help you to determine precisely what you really need to accomplish.

Remember to speak with our website design company In Lloyd Harbor to work with you to succeed. Powerful designs designed by our website design company will help and secure results!

Reaching Your Prospects In Lloyd Harbor on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Focusing on individuals who have been to your website in the past (retargeting);
• Individuals who are enthusiasts of your page;
• People that have related pursuits (including other pages on Facebook);
• Potential customers who meet demographic considerations;
• People who are already your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, salary, career, job title, area, passions and more. These people end up part of an "audience" which can include many individuals. Facebook doesn't provide us with that list, however it will show our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The primary advantage Facebook offers In Lloyd Harbor is its ability to reach prospects that are not actively searching for what you offer. This does not necessarily mean they won't have an interest. It simply means they are not proactively conducting a search when they view your advertisement. However, they most likely were seeking something such as what you provide quite recently.

The search engines are limited to individuals actually searching. A prospect may be in the market for a lawyer, but if they are not performing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting to Local Niches

• Are you a lawyer? Health care provider? Home renovation company? A restaurant or retailer?
• For any business who conducts business regionally In Lloyd Harbor Facebook is a superb method to appear in front of your target audience.
• We can target your prospects in several ways.
• Only wish to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Thursdays? We can do that.

The appeal of Facebook is the capacity to target. You can operate a small marketing campaign that behaves in very big ways, by just concentrating on the correct prospects, in the right region, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad impression (paying for ads to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a challenge with Facebook. Rather, an individual is in some other frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they're browsing since they have a real need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, simply because they have a need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch a person's attention. They may or may not be actively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our pay per click advertising company, our local ad agency in Nassau, SEO ad agency on LI or remarketing agencies on Long Island
please contact our offices.

Whether Facebook is really a "great deal" for your advertising dollars genuinely depends on the numbers.

Suppose Google clicks are $12 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and the way the market reacts to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our website design agency, our graphic design or our marketing consulting services call us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is critical. Within an advertisement we test graphics, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our exceptional advertising campaign management is the critical component in making the most of your advertising dollars with all internet marketing, but particularly with Facebook.

Our lead generation company and services of our paid ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063