Facebook & Social Media Advertising In Lloyd Harbor

If you are trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook marketing will provide you with access to people In Lloyd Harbor, with the interests and geography you want.

Obviously, everything comes at a price. You do need to pay Facebook for the targeted visitors you get. The concern becomes, can it be worth it?

After you appear in front of people In Lloyd Harbor, then what? It truly depends on what you want to accomplish. Are we pushing people to your website? Are we looking to get people In Lloyd Harbor to become fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Before starting your advertising campaign, we can help you to determine what it is that you really need to accomplish.

Remember to allow our website design experts In Lloyd Harbor to assist you to achieve real results. Exceptional designs designed by our website design experts will help and drive results!

Reaching Your Prospects In Lloyd Harbor on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Focusing on people who have visited your web site before (retargeting);
• People that are enthusiasts of your page;
• Individuals who have very similar pursuits (including other pages on Facebook);
• Prospects who meet demographic factors;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, income, career, job title, location, hobbies and much more. These individuals end up part of an "audience" which can consist of any number of individuals. Facebook does not provide us with that list, however it will show our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The main benefit Facebook offers In Lloyd Harbor is its ability to get to prospects that are not proactively searching for what you offer. This does not necessarily mean they won't be interested. It just means they aren't proactively performing a search when they see your ad. However, they most likely were looking for something such as what you offer quite recently.

The search engines are restricted to individuals actually searching. A person may be considering an attorney, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Out to Local Niches

• Are you a lawyer? Medical professional? Home services business? A restaurant or retailer?
• For any company who conducts business locally In Lloyd Harbor Facebook is an excellent technique to appear in front of your audience.
• We can concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special on Wednesday? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a very small marketing campaign that functions in very big ways, by merely focusing on the right prospects, in the right area, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad view (paying for ads to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there's a disadvantage in Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they are browsing because they have a true need. They tend to convert from surfer to prospect at a greater rate, simply because they have a current need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook may capture a person's interest. They may or may not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our LI PPC ad company, our local advertising agency in Nassau, SEO ad agency or retargeting agency
please contact our offices.

Whether Facebook is really a "good deal" for your marketing budget really depends on the numbers.

Suppose Bing mouse clicks are $11 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our web site design agency, our graphic design or our marketing consulting services contact us today.

Facebook Strategies Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an ad we test images, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our exceptional campaign operations is the crucial component in making the most of your marketing dollars with all online marketing, but especially with Facebook.

Our lead generation and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063