Facebook & Social Media Advertising In Lloyd Harbor

If you are hoping to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising will provide you with the means to access people In Lloyd Harbor, having the interests and geographic targeting you want.

Obviously, everything comes at a price. You need to pay Facebook for the traffic you get. The concern becomes, can it be worth the money?

When you appear in front of people In Lloyd Harbor, then what? It really depends on what you want to achieve. Are we driving visitors to your site? Are we trying to get people In Lloyd Harbor to become fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Before starting your advertising campaign, we can help you to pinpoint what it is that you need to accomplish.

Remember to engage our website design experts In Lloyd Harbor to help your business to succeed. Professional designs from our website design experts can help and secure results!

Reaching Your Prospects In Lloyd Harbor on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have visited your site previously (retargeting);
• Individuals that are enthusiasts of your page;
• People who have related passions (including other pages on Facebook);
• Prospects who meet demographic considerations;
• People that are already your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, income, occupation, job title, location, pursuits and more. These individuals end up part of an "audience" which can include any number of individuals. Facebook does not provide us with that list, but it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The main advantage Facebook offers In Lloyd Harbor is its ability to reach prospects that are not actively trying to find what you offer. This doesn't mean they won't have an interest. It just means they are not proactively performing a search when they view your ad. However, they probably were seeking something similar to what you offer quite recently.

The search engines are limited to people actually searching. A person may be in the market for an attorney, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Out to Local Markets

• Are you an attorney? Doctor? Home renovation company? A restaurant or retailer?
• For any company who conducts business locally In Lloyd Harbor Facebook is an excellent method to appear in front of your audience.
• We are able to focus on your prospects in numerous ways.
• Only want to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special on Tuesdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a small campaign that functions in very big ways, by merely targeting the right prospects, in the right market, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per impression (spending money on ads to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a challenge with Facebook. Rather, the person is in some other mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they're browsing since they have a real need. They tend to convert from surfer to prospect at a higher rate, since they have a need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture a person's focus. They may or may not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will discover below.

If you would like to talk about the services of our PPC ad agency, our local ad professionals in Nassau, SEO consultants in NY or remarketing agency in Nassau County
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising spend really depends on the numbers.

Suppose search engine mouse clicks are $10 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your strategy, your offer, and the way the marketplace responds to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our website design agency, our graphic design services in NY or our marketing consulting services on Long Island call us today.

Facebook Campaigns Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an ad we test images, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our outstanding marketing campaign management is the essential component in making the most of your marketing spend with all online marketing, but especially with Facebook.

Our lead generation company on Long Island and services of our display advertising advertising agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063