Facebook & Social Media Advertising In Locust Valley

If you are trying to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Locust Valley, possessing the interests and geo targeting you want.

Of course, everything comes at a price. You must pay Facebook for the targeted visitors you receive. The concern becomes, is it worth the money?

Once you appear in front of people In Locust Valley, then what? It genuinely depends on what you would like to accomplish. Are we driving visitors to your website? Are we looking to get people In Locust Valley to be fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Before launching your marketing campaign, we are able to help you to identify what it is that you really need to accomplish.

Remember to call our website design company In Locust Valley to work with your business to achieve real results. Effective designs developed by our website design agency help you and achieve results!

Reaching Your Prospects In Locust Valley on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Concentrating on those who have been to your website before (retargeting);
• People who are fans of your page;
• People who have related pursuits (which include other pages on Facebook);
• Potential customers who meet demographic considerations;
• People who are currently your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, income, occupation, job title, location, interests and much more. These people end up part of an "audience" which can consist of many individuals. Facebook doesn't provide us with that list, but it will present our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main advantage Facebook offers In Locust Valley is its capacity to appear in front of prospects that are not actively searching for what you offer. This doesn't mean they won't have an interest. It just means they aren't proactively performing a search when they see your advertisement. However, they most likely were seeking something such as what you offer very recently.

The search engines like Google are limited to individuals actually searching. A person may be considering a lawyer, but if they aren't performing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Getting to Local Market Places

• Are you an attorney? Medical professional? Home services company? A restaurant or merchant?
• For any business who does business regionally In Locust Valley Facebook is a great method to appear in front of your target audience.
• We are able to focus on your prospects in many ways.
• Only need to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special on Thursdays? We are able to do that.

The great thing about Facebook is the ability to target. You can run a small advertising campaign that behaves in very big ways, by simply targeting the right prospects, in the right geo, with the right message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad impression (spending money on ads to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a disadvantage in Facebook. Rather, the person is in some other state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they're browsing since they have a true need. They have a tendency to convert from web surfer to prospect at a greater rate, because they have a current need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook might catch someone's attention. They might or might not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will discover next.

If you would like to talk about the services of our pay per click advertising agency, our local ad consultants in NY, SEO consultants on Long Island or remarketing companies in NY
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising dollars truly depends upon the numbers.

Suppose Google mouse clicks are $11 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your campaign, your offer, and the way the market reacts to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Nassau County web site design consultants, our graphic design experts or our advertising consulting services in Suffolk County call us today.

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is essential. Within an ad we test pictures, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our superb marketing campaign operations is the critical component in making the most of your advertising and marketing dollars with all online advertising, but especially with Facebook.

Our lead generation service in New York and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063