Facebook & Social Media Advertising In Locust Valley

If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising will provide you with access to people In Locust Valley, with the interests and geographic targeting you want.

Needless to say, everything comes at a cost. You must pay Facebook for the targeted visitors you get. The question becomes, is it worth it?

When you connect with people In Locust Valley, then what? It truly depends on what you want to achieve. Are we driving people to your website? Are we trying to get people In Locust Valley to be fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Before starting your campaign, we are able to help you to pinpoint precisely what you really need to achieve.

Remember to speak with our website design company In Locust Valley to work with you to achieve real results. Powerful designs implemented by our website design agency can help and drive results!

Reaching Your Prospects In Locust Valley on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Targeting those who have been to your website previously (retargeting);
• Prospects that are enthusiasts of your page;
• Individuals that have very similar passions (such as other pages on Facebook);
• Prospects who meet demographic criteria;
• People that are already your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, salary, occupation, job title, location, pursuits and much more. These people become part of an "audience" which can consist of any number of people. Facebook doesn't provide us with that list, but it will present our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary advantage Facebook offers In Locust Valley is its capability to reach prospects that are not actively searching for what you offer. This does not mean they won't be interested. It just means they aren't actively conducting a search when they see your advertisement. However, they probably were looking for something similar to what you provide quite recently.

The search engines like Google are restricted to individuals in fact searching. A prospect may be considering legal counsel, but if they are not performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting to Local Areas

• Are you an attorney? Health care provider? Home repair company? A restaurant or store?
• For any company who conducts business regionally In Locust Valley Facebook is an excellent method to appear in front of your target audience.
• We have the ability to target your prospects in numerous ways.
• Only need to reach women 35-65 in a few zip codes? No worries!
• Want to have a special offer on Wednesday? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a small marketing campaign that behaves in very big ways, by merely concentrating on the right prospects, in the right market, with the right message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per impression (paying for ads to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there's a problem with Facebook. Rather, the user is in some other frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they're searching since they have a actual need. They tend to convert from surfer to qualified prospect at a higher rate, simply because they have a need that they must satisfy (finding legal help).

In comparison, an ad on Facebook might capture someone's interest. They may or may not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to discuss the services of our Nassau County pay per click advertising company, our local ad agency in Nassau County, SEO ad agency or remarketing companies
please contact our offices.

Whether Facebook is a "great deal" for your advertising dollars genuinely depends on the numbers.

Suppose Bing mouse clicks are $10 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and how the marketplace responds to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our website design experts, our graphic design experts in Suffolk or our advertising consulting services in NY call us today.

Facebook Promotions Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an advertisement we test pictures, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our exceptional campaign operations is the essential component in making the most of your marketing and advertising spend with all internet marketing, but especially with Facebook.

Our lead generation and services of our paid ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063