Facebook & Social Media Advertising In Locust Valley

If you're trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing and advertising will provide you with the means to access people In Locust Valley, with the interests and geography you seek.

Of course, everything comes at a price. You do need to pay Facebook for the visitors you receive. The question becomes, can it be worth the money?

Once you connect with people In Locust Valley, then what? It genuinely depends on what you want to achieve. Are we pushing visitors to your site? Are we trying to get people In Locust Valley to be fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your advertising campaign, we are able to help you to figure out what it is that you need to achieve.

Remember to meet with our website design company In Locust Valley to work with you to maximize results. Powerful designs implemented by our website design experts will help and secure results!

Reaching Your Prospects In Locust Valley on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Focusing on individuals who have been to your web site in the past (retargeting);
• Individuals that are followers of your page;
• Prospects who have very similar interests (such as other pages on Facebook);
• Prospects who meet demographic factors;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, salary, profession, job title, location, pursuits and more. These individuals end up part of an "audience" which may consist of many individuals. Facebook does not give us that list, but it will present our ads to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary advantage Facebook offers In Locust Valley is its capability to reach prospects that are not actively looking for what you offer. This does not mean they will not have an interest. It simply means they are not proactively conducting a search when they see your advertisement. However, they most likely were looking for something such as what you offer very recently.

The search engines like Google are limited to people in fact searching. A prospect may be interested in a lawyer, but if they aren't performing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting into Local Markets

• Are you an attorney? Medical professional? Home services business? A restaurant or merchant?
• For any business who does business regionally In Locust Valley Facebook is an excellent technique to appear in front of your audience.
• We have the ability to concentrate on your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Mondays? We can do that.

The beauty of Facebook is the ability to target. You can operate a very small advertising campaign that functions in very big ways, by merely focusing on the right prospects, in the right region, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad impression (spending money on ads to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a disadvantage in Facebook. Rather, the person is in a different frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they're browsing because they have a genuine need. They tend to convert from surfer to lead at a higher rate, because they have a current need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook may capture a person's attention. They might or might not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our PPC ad agency, our local ad company, SEO consultants on Long Island or remarketing agencies on Long Island
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing dollars truly depends on the numbers.

Suppose Google mouse clicks are $12 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and how the market responds to you. The "correct answer" is to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk web design professionals, our graphic design services or our marketing consulting services call us today.

Facebook Promotions Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an ad we test pictures, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our great marketing campaign operations is the critical component in making the most of your marketing dollars with all online marketing, but particularly with Facebook.

Our lead gen in Suffolk County and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063