Facebook & Social Media Advertising In Locust Valley

If you are hoping to reach new prospects, Facebook must be in your playbook. Facebook and Social Media advertising will provide you with access to people In Locust Valley, with the interests and geography you want.

Needless to say, everything comes at a price. You must pay Facebook for the traffic you receive. The concern becomes, is it worth the cost?

When you connect with people In Locust Valley, then what? It truly depends on what you want to accomplish. Are we pushing visitors to your web site? Are we looking to get people In Locust Valley to become fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your advertising campaign, we are able to help you to determine precisely what you need to achieve.

Remember to call our website design company In Locust Valley to aid you to maximize results. Powerful designs created by our website design agency will help and achieve results!

Reaching Your Prospects In Locust Valley on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Concentrating on those who have visited your web site in the past (retargeting);
• People who are fans of your page;
• Individuals who may have very similar interests (such as other pages on Facebook);
• Individuals who meet demographic factors;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, salary, profession, job title, location, hobbies and even more. These people become part of an "audience" which may include any number of individuals. Facebook does not give us that list, however it will display our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Required

The primary advantage Facebook offers In Locust Valley is its capacity to reach prospects that are not proactively trying to find what you offer. This doesn't mean they will not be interested. It simply means they are not actively conducting a search when they see your advertisement. However, they probably were looking for something similar to what you provide very recently.

The search engines are restricted to the people actually searching. A prospect may be interested in an attorney, but if they are not performing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Local Areas

• Are you a lawyer? Health care provider? Home repair company? A restaurant or merchant?
• For any company who does business regionally In Locust Valley Facebook is a superb way to appear in front of your audience.
• We have the ability to target your prospects in numerous ways.
• Only wish to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Mondays? We can do that.

The great thing about Facebook is the ability to target. You can operate a very small advertising campaign that behaves in huge ways, by merely focusing on the right prospects, in the right area, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad impression (spending money on advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a problem with Facebook. Rather, an individual is in a different mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they're browsing because they have a genuine need. They tend to convert from web surfer to prospect at a greater rate, because they have a current need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook may catch a person's interest. They might or might not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our pay per click advertising agency, our local ad company in Nassau, SEO ad agency on Long Island or remarketing campaign in Suffolk County
please contact our offices.

Whether Facebook is a "great deal" for your marketing budget really depends on the numbers.

Suppose Bing clicks are $14 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and the way the market reacts to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our web site design consultants, our graphic design in New York or our advertising consulting services in Nassau County call us today.

Facebook Promotions Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our great campaign operations is the crucial component in making the most of your advertising and marketing dollars with all internet marketing, but especially with Facebook.

Our lead generation in NY and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063