Facebook & Social Media Advertising In Long Beach

If you are hoping to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising will provide you with the means to access people In Long Beach, possessing the interests and geography you want.

Obviously, everything comes at a price. You do need to pay Facebook for the traffic you get. The question becomes, will it be worth it?

Once you appear in front of people In Long Beach, then what? It genuinely depends on what you want to achieve. Are we pushing visitors to your web site? Are we hoping to get people In Long Beach to be fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Before starting your marketing campaign, we can help you to figure out what it is that you really need to accomplish.

Remember to meet with our website design experts In Long Beach to serve your business to succeed. Effective designs implemented by our website design company will help and drive results!

Reaching Your Prospects In Long Beach on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Targeting people who have been to your web site before (retargeting);
• Prospects who are enthusiasts of your page;
• Prospects who may have very similar passions (including other pages on Facebook);
• Prospects who meet demographic considerations;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, income, occupation, job title, location, interests and much more. These individuals become part of an "audience" which can consist of any number of individuals. Facebook doesn't provide us with that list, however it will show our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The primary benefit Facebook offers In Long Beach is its ability to reach prospects that are not proactively looking for what you offer. This does not necessarily mean they won't be interested. It just means they are not proactively conducting a search when they view your ad. However, they most likely were seeking something like what you offer very recently.

The search engines are restricted to people in fact searching. A prospect may be in the market for an attorney, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Getting into Regional Niches

• Are you an attorney? Doctor? Home repair business? A restaurant or merchant?
• For any organization who conducts business regionally In Long Beach Facebook is a superb technique to reach your audience.
• We have the ability to target your prospects in many ways.
• Only want to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Tuesdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a small advertising campaign that functions in very big ways, by simply concentrating on the correct prospects, in the right market, with the right message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad impression (paying for ads to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there's a disadvantage in Facebook. Rather, the user is in a different frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they are searching since they have a actual need. They have a tendency to convert from surfer to prospect at a greater rate, simply because they have a need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture someone's attention. They may or may not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will learn below.

If you would like to talk about the services of our pay per click advertising agency, our local ad agency in Nassau, SEO advertising agency in Suffolk or remarketing agency in NY
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing spend really depends on the numbers.

Suppose Bing mouse clicks are $11 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your strategy, your offer, and exactly how the marketplace responds to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our web design consultants, our graphic design or our marketing consulting services contact us today.

Facebook Promotions Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an ad we test images, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our outstanding advertising campaign management is the crucial component in making the most of your marketing and advertising dollars with all internet advertising, but especially with Facebook.

Our lead generation company in Suffolk and services of our display advertising ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063