Facebook & Social Media Advertising In Long Beach

If you're trying to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Long Beach, having the interests and geo targeting you want.

Needless to say, everything comes at a cost. You need to pay Facebook for the visitors you get. The question becomes, can it be worth it?

After you connect with people In Long Beach, then what? It truly depends on what you would like to achieve. Are we driving visitors to your site? Are we looking to get people In Long Beach to become fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Before starting your advertising campaign, we can help you to pinpoint precisely what you really need to achieve.

Remember to talk to our website design agency In Long Beach to help you to succeed. Excellent designs from our website design company help your business and drive results!

Reaching Your Prospects In Long Beach on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Targeting individuals who have visited your web site previously (retargeting);
• Individuals that are fans of your page;
• Potential customers that have similar pursuits (such as other pages on Facebook);
• People who meet demographic factors;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, income, occupation, job title, location, hobbies and even more. These individuals end up part of an "audience" which can include any number of individuals. Facebook does not give us that list, however it will display our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main benefit Facebook offers In Long Beach is its capacity to reach prospects that are not proactively looking for what you offer. This does not mean they won't have an interest. It simply means they aren't proactively performing a search when they see your ad. However, they most likely were seeking something like what you offer very recently.

The search engines are restricted to the people in fact searching. A prospect may be considering an attorney, but if they are not performing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Reaching Out to Local Areas

• Are you an attorney? Medical professional? Home renovation business? A restaurant or merchant?
• For any organization who does business regionally In Long Beach Facebook is an excellent way to appear in front of your target audience.
• We can focus on your prospects in many ways.
• Only want to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Mondays? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a small campaign that functions in very big ways, by simply focusing on the right prospects, in the right area, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per impression (spending money on ads to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a challenge with Facebook. Rather, the user is in some other frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they're browsing since they have a true need. They tend to convert from web surfer to prospect at a greater rate, since they have a current need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture someone's focus. They might or might not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will discover below.

If you would like to discuss the services of our PPC advertising company, our local advertising experts, search engine optimization ad agency in Nassau County or remarketing agency
please contact our offices.

Whether Facebook is really a "good deal" for your marketing budget really depends on the numbers.

Suppose Google clicks are $12 and Facebook clicks are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and how the marketplace responds to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our web design company, our graphic design on L.I. or our advertising consulting services on Long Island contact us today.

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an ad we test graphics, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our great campaign management is the critical component in making the most of your marketing and advertising spend with all online advertising, but especially with Facebook.

Our lead generation service and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063