Facebook & Social Media Advertising On Long Island

If you're trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook marketing will give you access to people On Long Island, possessing the interests and geographic targeting you want.

Needless to say, everything comes at a price. You must pay Facebook for the targeted traffic you receive. The question becomes, is it worth the money?

After you reach people On Long Island, then what? It really depends on what you want to achieve. Are we sending visitors to your site? Are we looking to get people On Long Island to become fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Before launching your marketing campaign, we can help you to pinpoint what it is that you really need to achieve.

Remember to call our website design experts On Long Island to work with you to achieve real results. Effective designs from our website design agency will help and achieve results!

Reaching Your Prospects On Long Island on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Targeting people who have been to your site in the past (retargeting);
• Potential customers who are enthusiasts of your page;
• Individuals who have very similar interests (such as other pages on Facebook);
• Individuals who meet demographic considerations;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, salary, profession, job title, location, passions and much more. These individuals end up part of an "audience" which can include any number of individuals. Facebook doesn't give us that list, but it will display our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main advantage Facebook offers On Long Island is its capability to appear in front of prospects who are not proactively searching for what you offer. This does not necessarily mean they will not have an interest. It just means they are not actively conducting a search when they see your ad. However, they most likely were looking for something like what you offer quite recently.

The search engines like Google are restricted to individuals in fact searching. A person may be considering an attorney, but if they are not performing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Regional Market Places

• Are you an attorney? Physician? Home renovation business? A restaurant or retailer?
• For any organization who does business locally On Long Island Facebook is a great method to reach your target audience.
• We can concentrate on your prospects in several ways.
• Only want to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Thursdays? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a very small marketing campaign that functions in huge ways, by merely targeting the right prospects, in the right market, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad impression (spending money on advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a problem with Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they're browsing because they have a genuine need. They tend to convert from web surfer to lead at a greater rate, simply because they have a current need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch someone's focus. They may or may not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will discover below.

If you would like to talk about the services of our pay per click ad agency, our local advertising company, SEO advertising agency or retargeting campaign in Nassau County
please contact our offices.

Whether Facebook is a "great deal" for your advertising budget truly will depend on the numbers.

Suppose Google clicks are $11 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and exactly how the marketplace reacts to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our Suffolk County web design consultants, our graphic design companies or our advertising consulting services call us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an ad we test graphics, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our outstanding marketing campaign management is the essential component in making the most of your advertising and marketing spend with all internet advertising, but particularly with Facebook.

Our lead generation in Suffolk County and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063