Facebook & Social Media Advertising On Long Island

If you are trying to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising and marketing will give you the means to access people On Long Island, with the interests and geographic targeting you seek.

Of course, everything comes at a cost. You need to pay Facebook for the visitors you get. The question becomes, is it worth the money?

After you appear in front of people On Long Island, then what? It truly depends on what you want to achieve. Are we sending people to your web site? Are we hoping to get people On Long Island to be fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Before starting your marketing campaign, we are able to help you to identify precisely what you need to achieve.

Remember to meet with our website design company On Long Island to work with you to maximize results. Strong designs created by our website design agency can help and secure results!

Reaching Your Prospects On Long Island on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Focusing on those who have visited your site before (retargeting);
• Prospects that are followers of your page;
• Potential customers who have related passions (which include other pages on Facebook);
• People who meet demographic factors;
• People who are currently your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, income, profession, job title, location, passions and even more. These individuals become part of an "audience" which may consist of any number of individuals. Facebook doesn't provide us with that list, but it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The primary benefit Facebook offers On Long Island is its capacity to appear in front of prospects that are not actively trying to find what you offer. This doesn't mean they will not be interested. It just means they are not proactively performing a search when they see your advertisement. However, they most likely were hoping to find something like what you offer very recently.

The search engines like Google are limited to people in fact searching. A prospect may be in the market for legal counsel, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting into Local Market Places

• Are you a lawyer? Health care provider? Home renovation business? A restaurant or merchant?
• For any company who does business locally On Long Island Facebook is a superb technique to appear in front of your target audience.
• We can focus on your prospects in numerous ways.
• Only need to reach women 35-65 in a few zip codes? No worries!
• Want to have a special offer on Mondays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a very small advertising campaign that behaves in very big ways, simply by concentrating on the correct prospects, in the right market, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad impression (paying for advertisements to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a challenge with Facebook. Rather, the user is in some other mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they're searching since they have a real need. They tend to convert from surfer to qualified prospect at a higher rate, because they have a current need that they must fulfill (finding legal help).

In comparison, an ad on Facebook might catch a person's interest. They may or may not be actively shopping for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our pay per click advertising consultants, our local advertising company in New York, search engine optimization advertising agency or remarketing agency in Suffolk County
please contact our offices.

Whether Facebook is really a "good deal" for your marketing budget genuinely will depend on the numbers.

Suppose Google mouse clicks are $14 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and exactly how the market responds to you. The "right answer" is to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk County web design professionals, our graphic design or our online advertising consulting services call us today.

Facebook Promotions Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an ad we test graphics, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our exceptional advertising campaign operations is the crucial component in making the most of your advertising dollars with all internet advertising, but especially with Facebook.

Our lead generation service in New York and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063