Facebook & Social Media Advertising On Long Island

If you're trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people On Long Island, with the interests and geography you want.

Obviously, everything comes at a price. You need to pay Facebook for the targeted visitors you receive. The concern becomes, is it worth it?

After you appear in front of people On Long Island, then what? It genuinely depends on what you want to achieve. Are we sending people to your site? Are we hoping to get people On Long Island to become fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Before launching your advertising campaign, we can help you to figure out precisely what you really need to achieve.

Remember to meet with our website design agency On Long Island to aid you to maximize results. Great designs by our website design agency drive success and drive results!

Reaching Your Prospects On Long Island on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have been to your site previously (retargeting);
• Individuals that are enthusiasts of your page;
• Potential customers who have very similar interests (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• People who are already your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, income, career, job title, area, pursuits and more. These individuals end up part of an "audience" which can include many people. Facebook doesn't provide us with that list, but it will present our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The main benefit Facebook offers On Long Island is its ability to appear in front of prospects that are not proactively looking for what you offer. This does not mean they will not have an interest. It just means they aren't actively conducting a search when they see your advertisement. However, they probably were hoping to find something like what you offer quite recently.

The search engines like Google are limited to individuals actually searching. A prospect may be interested in an attorney, but if they aren't performing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Getting into Regional Niches

• Are you a lawyer? Health care provider? Home repair business? A restaurant or merchant?
• For any business who does business locally On Long Island Facebook is a great method to reach your audience.
• We can concentrate on your prospects in many ways.
• Only want to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a very small campaign that behaves in very big ways, by just targeting the right prospects, in the right location, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per impression (paying for ads to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there's a challenge with Facebook. Rather, the person is in a different state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing since they have a true need. They have a tendency to convert from surfer to qualified prospect at a higher rate, because they have a current need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook might catch a person's interest. They might or might not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about below.

If you would like to talk about the services of our pay per click advertising company, our local advertising company, SEO ad agency in NY or retargeting agencies in NY
please contact our offices.

Whether Facebook is a "great deal" for your advertising dollars genuinely depends upon the numbers.

Suppose Google mouse clicks are $12 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and exactly how the marketplace responds to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our web design consultants, our graphic design experts in Nassau County or our advertising consulting services contact us today.

Facebook Strategies Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an advertisement we test images, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our outstanding campaign operations is the critical component in making the most of your marketing and advertising spend with all internet marketing, but particularly with Facebook.

Our lead generation service and services of our paid media advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063