Facebook & Social Media Advertising On Long Island

If you're trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with access to people On Long Island, having the interests and geographic targeting you want.

Of course, everything comes at a price. You do need to pay Facebook for the targeted traffic you receive. The concern becomes, will it be worth it?

After you connect with people On Long Island, then what? It genuinely depends on what you would like to accomplish. Are we pushing people to your site? Are we looking to get people On Long Island to be fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Before starting your campaign, we are able to help you to identify what it is that you need to accomplish.

Remember to let our website design experts On Long Island to work with your business to achieve real results. Quality designs implemented by our website design agency help your business and secure results!

Reaching Your Prospects On Long Island on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Targeting individuals who have visited your website before (retargeting);
• People who are fans of your page;
• Prospects who may have similar interests (which include other pages on Facebook);
• Potential customers who meet demographic criteria;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, salary, career, job title, area, hobbies and much more. These people become part of an "audience" which can consist of many people. Facebook does not provide us with that list, however it will present our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The main benefit Facebook offers On Long Island is its capacity to appear in front of prospects who are not actively trying to find what you offer. This doesn't mean they will not have an interest. It simply means they are not proactively conducting a search when they see your ad. However, they most likely were seeking something like what you provide very recently.

The search engines are restricted to the people in fact searching. A prospect may be in the market for legal counsel, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Reaching Regional Niches

• Are you an attorney? Health care provider? Home services company? A restaurant or store?
• For any company who conducts business regionally On Long Island Facebook is an excellent method to appear in front of your target audience.
• We have the ability to target your prospects in several ways.
• Only want to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Thursdays? We can do that.

The appeal of Facebook is the ability to target. You can run a small advertising campaign that functions in very big ways, by merely targeting the right prospects, in the right market, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad view (paying for ads to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there is a challenge with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they are browsing because they have a actual need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, simply because they have a current need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture someone's interest. They might or might not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our Suffolk pay per click advertising agency, our local ad professionals, SEO advertising agency in Nassau County or remarketing agency
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing dollars truly will depend on the numbers.

Suppose Google mouse clicks are $12 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and exactly how the marketplace responds to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our website design gurus, our graphic design services in Nassau County or our advertising consulting services on Long Island contact us today.

Facebook Campaigns Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is vital. Within an ad we test pictures, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our great campaign operations is the critical component in making the most of your advertising spend with all online advertising, but especially with Facebook.

Our lead generation on Long Island and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063