Facebook & Social Media Advertising On Long Island

If you are trying to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising and marketing will give you the means to access people On Long Island, possessing the interests and geo targeting you want.

Needless to say, everything comes at a price. You do need to pay Facebook for the targeted visitors you receive. The question becomes, can it be worth the money?

When you appear in front of people On Long Island, then what? It really depends on what you would like to achieve. Are we driving visitors to your website? Are we trying to get people On Long Island to be fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your advertising campaign, we are able to help you to identify precisely what you need to achieve.

Remember to engage our website design experts On Long Island to assist you to maximize results. Exceptional designs implemented by our website design agency will help and drive results!

Reaching Your Prospects On Long Island on Facebook

There are many ways to reach an "Audience" on Facebook:

• Targeting those who have been to your site previously (retargeting);
• Potential customers who are followers of your page;
• People who have similar passions (which include other pages on Facebook);
• People who meet demographic considerations;
• People who are already your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, income, career, job title, area, passions and even more. These individuals become part of an "audience" which can include many individuals. Facebook does not provide us with that list, but it will present our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The main advantage Facebook offers On Long Island is its capacity to get to prospects who are not actively trying to find what you offer. This does not necessarily mean they will not have an interest. It simply means they aren't actively performing a search when they see your ad. However, they most likely were seeking something such as what you offer quite recently.

The search engines are restricted to the people actually searching. A person may be interested in an attorney, but if they aren't doing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Regional Market Places

• Are you an attorney? Doctor? Home renovation business? A restaurant or merchant?
• For any organization who conducts business regionally On Long Island Facebook is a great method to appear in front of your target audience.
• We are able to target your prospects in numerous ways.
• Only need to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Thursdays? We can do that.

The beauty of Facebook is the ability to target. You can run a small advertising campaign that behaves in huge ways, simply by focusing on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad impression (spending money on advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a problem with Facebook. Rather, the person is in some other state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they're browsing because they have a real need. They have a tendency to convert from surfer to prospect at a higher rate, simply because they have a need that they must satisfy (finding legal help).

In contrast, an ad on Facebook may catch a person's attention. They might or might not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to discuss the services of our Nassau pay per click advertising company, our local ad agency, SEO experts or retargeting agency
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising dollars truly will depend on the numbers.

Suppose search engine mouse clicks are $11 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and exactly how the market reacts to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our New York web design agency, our graphic design services on Long Island or our advertising consulting services call us today.

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an advertisement we test images, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our exceptional marketing campaign management is the critical component in making the most of your advertising and marketing dollars with all online marketing, but especially with Facebook.

Our lead gen company in Suffolk County and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063