Facebook & Social Media Advertising In Lynbrook

If you are hoping to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing will give you access to people In Lynbrook, possessing the interests and geographic targeting you seek.

Obviously, everything comes at a price. You need to pay Facebook for the visitors you receive. The question becomes, is it worth it?

When you appear in front of people In Lynbrook, then what? It genuinely depends on what you would like to achieve. Are we sending visitors to your site? Are we hoping to get people In Lynbrook to be fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Before launching your campaign, we are able to help you to determine precisely what you really need to achieve.

Remember to meet with our website design experts In Lynbrook to serve you to succeed. Strong designs developed by our website design company will help and drive results!

Reaching Your Prospects In Lynbrook on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have visited your site in the past (retargeting);
• Potential customers that are enthusiasts of your page;
• Prospects who may have very similar passions (such as other pages on Facebook);
• Potential customers who meet demographic criteria;
• People that are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, salary, profession, job title, location, hobbies and more. These people end up part of an "audience" which may consist of many individuals. Facebook doesn't provide us with that list, but it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The main benefit Facebook offers In Lynbrook is its ability to get to prospects that are not actively trying to find what you offer. This does not mean they won't be interested. It simply means they are not actively conducting a search when they see your ad. However, they probably were hoping to find something like what you offer quite recently.

The search engines are limited to the people actually searching. A prospect may be considering an attorney, but if they aren't performing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting into Local Niches

• Are you a lawyer? Physician? Home renovation company? A restaurant or store?
• For any organization who conducts business regionally In Lynbrook Facebook is a superb technique to reach your audience.
• We are able to target your prospects in numerous ways.
• Only wish to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special on Mondays? We can do that.

The beauty of Facebook is the ability to target. You can run a very small advertising campaign that functions in very big ways, by simply concentrating on the correct prospects, in the right geography, with the right message.

In general, Facebook marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad impression (paying for advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there's a disadvantage in Facebook. Rather, the user is in some other mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they're searching since they have a real need. They have a tendency to convert from web surfer to prospect at a higher rate, because they have a need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook might catch a person's focus. They might or might not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to talk about the services of our LI PPC ad company, our local advertising professionals, SEO consultants in Suffolk County or remarketing companies
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing spend truly depends upon the numbers.

Suppose Google mouse clicks are $11 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and the way the marketplace responds to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk County website design company, our graphic design experts or our online marketing consulting services call us today.

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is vital. Within an ad we test images, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our outstanding marketing campaign operations is the essential component in making the most of your advertising and marketing dollars with all internet advertising, but particularly with Facebook.

Our lead generation service and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063