Facebook & Social Media Advertising In Lynbrook

If you're trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing and advertising will give you access to people In Lynbrook, possessing the interests and geography you want.

Of course, everything comes at a cost. You need to pay Facebook for the traffic you receive. The question becomes, is it worth it?

Once you appear in front of people In Lynbrook, then what? It really depends on what you want to achieve. Are we pushing visitors to your web site? Are we hoping to get people In Lynbrook to become fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Before starting your advertising campaign, we can help you to determine what it is that you need to accomplish.

Remember to talk to our website design agency In Lynbrook to assist your business to achieve results. Exceptional designs from our website design company help your business and achieve results!

Reaching Your Prospects In Lynbrook on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Targeting individuals who have visited your site previously (retargeting);
• Prospects who are enthusiasts of your page;
• People who have very similar pursuits (such as other pages on Facebook);
• Prospects who meet demographic considerations;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, salary, occupation, job title, location, interests and even more. These individuals end up part of an "audience" which can include any number of people. Facebook doesn't provide us with that list, however it will show our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The primary benefit Facebook offers In Lynbrook is its ability to appear in front of prospects who are not proactively looking for what you offer. This does not mean they will not be interested. It simply means they are not actively performing a search when they see your ad. However, they most likely were looking for something similar to what you offer very recently.

The search engines are limited to the people in fact searching. A person may be interested in legal counsel, but if they aren't doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Local Market Places

• Are you an attorney? Health care provider? Home repair business? A restaurant or store?
• For any business who does business regionally In Lynbrook Facebook is an excellent method to appear in front of your audience.
• We have the ability to target your prospects in many ways.
• Only need to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special on Thursdays? We can do that.

The beauty of Facebook is the ability to target. You can operate a small marketing campaign that behaves in very big ways, by merely focusing on the correct prospects, in the right geo, with the right message.

In general, Facebook marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad view (paying for advertisements to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a disadvantage in Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they are searching because they have a genuine need. They tend to convert from surfer to prospect at a higher rate, since they have a need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook might capture a person's interest. They may or may not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.

If you would like to talk about the services of our NY pay per click ad agency, our local ad company, search engine optimization ad agency or retargeting campaign
please contact our offices.

Whether Facebook is really a "good deal" for your marketing budget genuinely depends on the numbers.

Suppose Bing mouse clicks are $14 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your strategy, your offer, and how the marketplace reacts to you. The "right answer" is to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our web design agency, our graphic design in Suffolk or our advertising consulting services contact us today.

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is vital. Within an ad we test graphics, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our great marketing campaign operations is the critical component in making the most of your marketing dollars with all internet advertising, but particularly with Facebook.

Our lead gen company and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063