Facebook & Social Media Advertising In Lynbrook

If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing and advertising will give you access to people In Lynbrook, having the interests and geography you want.

Needless to say, everything comes at a price. You need to pay Facebook for the visitors you receive. The concern becomes, can it be worth it?

When you reach people In Lynbrook, then what? It truly depends on what you would like to achieve. Are we sending visitors to your site? Are we looking to get people In Lynbrook to become fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Before launching your advertising campaign, we are able to help you to pinpoint precisely what you really need to achieve.

Remember to let our website design agency In Lynbrook to assist your business to succeed. Strong designs designed by our website design experts can help and drive results!

Reaching Your Prospects In Lynbrook on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Concentrating on those who have visited your site previously (retargeting);
• Potential customers that are followers of your page;
• Potential customers who have similar passions (including other pages on Facebook);
• Potential customers who meet demographic criteria;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, salary, career, job title, area, hobbies and even more. These individuals become part of an "audience" which can include any number of individuals. Facebook does not provide us with that list, however it will present our ads to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The primary benefit Facebook offers In Lynbrook is its capability to reach prospects who are not proactively searching for what you offer. This does not mean they won't be interested. It simply means they are not proactively conducting a search when they view your ad. However, they probably were seeking something like what you offer very recently.

The search engines like Google are restricted to people in fact searching. A prospect may be interested in an attorney, but if they are not doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Out to Regional Markets

• Are you an attorney? Health care provider? Home renovation business? A restaurant or store?
• For any organization who conducts business regionally In Lynbrook Facebook is an excellent technique to reach your audience.
• We have the ability to focus on your prospects in many ways.
• Only need to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Thursdays? We can do that.

The beauty of Facebook is the capacity to target. You can run a small advertising campaign that behaves in very big ways, by simply targeting the correct prospects, in the right region, with the right message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad view (spending money on ads to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a challenge with Facebook. Rather, the person is in some other frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they are searching since they have a true need. They tend to convert from web surfer to prospect at a higher rate, since they have a need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook may catch someone's focus. They may or may not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to talk about the services of our Nassau County pay per click advertising agency, our local advertising agency, SEO advertising agency in Suffolk or remarketing campaign
please contact our offices.

Whether Facebook is really a "good deal" for your advertising budget really depends on the numbers.

Suppose search engine clicks are $11 and Facebook clicks are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and how the marketplace responds to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk website design professionals, our graphic design in Nassau or our advertising consulting services call us today.

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an ad we test graphics, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our exceptional marketing campaign operations is the essential component in making the most of your marketing spend with all internet advertising, but especially with Facebook.

Our lead generation service in Suffolk and services of our display advertising advertising agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063