Facebook & Social Media Advertising In Lynbrook

If you are hoping to find new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising will provide you with the means to access people In Lynbrook, with the interests and geographic targeting you want.

Obviously, everything comes at a cost. You need to pay Facebook for the visitors you receive. The concern becomes, will it be worth the money?

When you appear in front of people In Lynbrook, then what? It genuinely depends on what you would like to accomplish. Are we pushing people to your website? Are we hoping to get people In Lynbrook to be fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Before launching your advertising campaign, we can help you to determine precisely what you need to achieve.

Remember to talk to our website design experts In Lynbrook to assist your business to succeed. Effective designs designed by our website design experts can help and drive results!

Reaching Your Prospects In Lynbrook on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Concentrating on those who have visited your website in the past (retargeting);
• Prospects who are enthusiasts of your page;
• Potential customers who have related interests (such as other pages on Facebook);
• Individuals who meet demographic factors;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, income, profession, job title, location, pursuits and much more. These people end up part of an "audience" which can include many people. Facebook does not provide us with that list, however it will display our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The main advantage Facebook offers In Lynbrook is its capability to reach prospects who are not proactively trying to find what you offer. This does not necessarily mean they will not be interested. It just means they aren't proactively conducting a search when they see your advertisement. However, they most likely were looking for something like what you offer quite recently.

The search engines are restricted to the people in fact searching. A person may be considering a lawyer, but if they aren't doing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Out to Regional Market Places

• Are you an attorney? Medical professional? Home repair company? A restaurant or merchant?
• For any organization who does business regionally In Lynbrook Facebook is an excellent way to reach your audience.
• We can concentrate on your prospects in many ways.
• Only need to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Mondays? We can do that.

The beauty of Facebook is the ability to target. You can operate a very small advertising campaign that functions in very big ways, by merely focusing on the correct prospects, in the right geo, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are opting to pay per impression (spending money on ads to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a challenge with Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they are searching because they have a true need. They tend to convert from surfer to lead at a greater rate, simply because they have a need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch a person's attention. They may or may not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will discover next.

If you would like to discuss the services of our Nassau PPC advertising agency, our local ad company in Suffolk County, SEO ad agency on LI or remarketing companies
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing budget genuinely depends on the numbers.

Suppose Google mouse clicks are $10 and Facebook clicks are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and the way the marketplace reacts to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our website design gurus, our graphic design experts or our advertising consulting services call us today.

Facebook Campaigns Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an advertisement we test pictures, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our great advertising campaign operations is the critical component in making the most of your advertising and marketing dollars with all online advertising, but particularly with Facebook.

Our lead gen service and services of our paid ads advertising agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063