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Facebook & Social Media Advertising In Lynbrook

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects In Lynbrook

If you are hoping to reach new prospects, Facebook must be in your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Lynbrook, possessing the interests and geography you want.

Needless to say, everything comes at a price. You must pay Facebook for the visitors you get. The concern becomes, can it be worth the cost?

After you connect with people In Lynbrook, then what? It genuinely depends on what you want to achieve. Are we pushing visitors to your web site? Are we looking to get people In Lynbrook to become fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your campaign, we are able to help you to determine precisely what you need to accomplish.

Remember to meet with our website design experts In Lynbrook to help your business to achieve real results. Quality designs developed by our website design experts drive success and drive results!

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target your audience In Lynbrook with Facebook

Reaching Your Prospects In Lynbrook on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

  • Concentrating on individuals who have been to your site in the past (retargeting);
  • Individuals that are followers of your page;
  • People that have very similar interests (such as other pages on Facebook);
  • People who meet demographic criteria;
  • Prospects who are currently your customers;
  • and the list goes on...

With Facebook, we will focus on people - by gender, age, income, profession, job title, area, interests and much more. These individuals end up part of an "audience" which can consist of many individuals. Facebook doesn't provide us with that list, however it will present our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main benefit Facebook offers In Lynbrook is its capacity to reach prospects who are not actively searching for what you offer. This does not necessarily mean they won't have an interest. It simply means they are not actively performing a search when they see your ad. However, they probably were hoping to find something similar to what you offer quite recently.

The search engines like Google are limited to the people in fact searching. A prospect may be interested in an attorney, but if they are not performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Local Markets

  • Are you a lawyer? Physician? Home services company? A restaurant or merchant?
  • For any business who does business regionally In Lynbrook Facebook is a superb way to appear in front of your audience.
  • We can target your prospects in numerous ways.
  • Only wish to reach women 35-65 in a few zip codes? No worries!
  • Want to have a special on Wednesday? We are able to do that.

The appeal of Facebook is the ability to target. You can operate a small marketing campaign that behaves in huge ways, by merely targeting the correct prospects, in the right geo, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (spending money on ads to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a problem with Facebook. Rather, the user is in a different frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they're searching because they have a true need. They have a tendency to convert from surfer to lead at a greater rate, because they have a current need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook might capture someone's interest. They might or might not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to discuss the services of our pay per click ad consultants, our local ad agency in Suffolk, SEO ad agency or remarketing agencies
please contact our offices.

So is Facebook Worth It?

Whether Facebook is a "great deal" for your marketing budget truly depends upon the numbers.

Suppose Google mouse clicks are $12 and Facebook visitors are $1. Which one is best? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and exactly how the market reacts to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our website design company, our graphic design experts or our online advertising consulting services in Suffolk contact us today.

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social media marketing with facebook In Lynbrook

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an advertisement we test graphics, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our superb advertising campaign operations is the essential component in making the most of your marketing spend with all internet marketing, but especially with Facebook.

Our lead generation in Nassau and services of our display advertising ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063