Facebook & Social Media Advertising In Malverne

If you are trying to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Malverne, with the interests and geography you seek.

Obviously, everything comes at a cost. You need to pay Facebook for the traffic you receive. The question becomes, will it be worth the money?

After you appear in front of people In Malverne, then what? It genuinely depends on what you want to accomplish. Are we sending people to your web site? Are we trying to get people In Malverne to become fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Before starting your advertising campaign, we are able to help you to figure out what it is that you really need to accomplish.

Remember to call our website design agency In Malverne to serve you to maximize results. Powerful designs implemented by our website design company help your business and secure results!

Reaching Your Prospects In Malverne on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Concentrating on people who have been to your site previously (retargeting);
• Prospects who are fans of your page;
• Prospects that have very similar pursuits (such as other pages on Facebook);
• Prospects who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, income, occupation, job title, area, passions and even more. These people become part of an "audience" which can include many individuals. Facebook does not give us that list, but it will display our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The primary benefit Facebook offers In Malverne is its capability to appear in front of prospects who are not proactively trying to find what you offer. This does not mean they won't be interested. It just means they are not proactively conducting a search when they see your ad. However, they most likely were looking for something such as what you offer very recently.

The search engines are limited to individuals actually searching. A person may be considering an attorney, but if they are not doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Out to Local Areas

• Are you a lawyer? Physician? Home services business? A restaurant or merchant?
• For any business who does business regionally In Malverne Facebook is an excellent way to appear in front of your target audience.
• We can focus on your prospects in numerous ways.
• Only need to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Wednesday? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a small advertising campaign that behaves in very big ways, by just focusing on the correct prospects, in the right geography, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad impression (paying for advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a downside to Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they're searching because they have a real need. They tend to convert from surfer to qualified prospect at a higher rate, since they have a need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook may capture a person's interest. They may or may not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our pay per click ad agency, our local advertising agency in Nassau County, SEO ad agency in Suffolk County or remarketing companies in Nassau
please contact our offices.

Whether Facebook is really a "great deal" for your marketing spend truly will depend on the numbers.

Suppose Bing clicks are $14 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and the way the marketplace responds to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our LI website design consultants, our graphic design companies in Nassau County or our advertising consulting services contact us today.

Facebook Campaigns Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is vital. Within an ad we test images, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our great campaign operations is the essential component in making the most of your advertising and marketing spend with all online marketing, but particularly with Facebook.

Our lead generation service and services of our paid ads experts go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063