Facebook & Social Media Advertising In Malverne Park Oaks

If you are hoping to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing will provide you with access to people In Malverne Park Oaks, having the interests and geo targeting you want.

Needless to say, everything comes at a cost. You must pay Facebook for the targeted visitors you receive. The concern becomes, can it be worth the money?

After you appear in front of people In Malverne Park Oaks, then what? It truly depends on what you want to achieve. Are we pushing visitors to your website? Are we looking to get people In Malverne Park Oaks to be fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Before launching your campaign, we are able to help you to figure out what it is that you really need to achieve.

Remember to let our website design experts In Malverne Park Oaks to aid your business to achieve results. Strong designs designed by our website design agency drive success and achieve results!

Reaching Your Prospects In Malverne Park Oaks on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your site before (retargeting);
• Individuals who are enthusiasts of your page;
• Prospects who have very similar interests (such as other pages on Facebook);
• Individuals who meet demographic considerations;
• People who are currently your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, income, occupation, job title, location, hobbies and much more. These individuals end up part of an "audience" which may consist of any number of people. Facebook doesn't provide us with that list, however it will present our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The primary advantage Facebook offers In Malverne Park Oaks is its ability to reach prospects that are not actively searching for what you offer. This does not mean they won't have an interest. It simply means they aren't proactively conducting a search when they see your advertisement. However, they probably were looking for something similar to what you provide quite recently.

The search engines are limited to people in fact searching. A prospect may be in the market for an attorney, but if they aren't performing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Regional Market Places

• Are you a lawyer? Medical professional? Home services company? A restaurant or retailer?
• For any company who conducts business locally In Malverne Park Oaks Facebook is a superb way to reach your audience.
• We can concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special offer on Wednesday? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a small marketing campaign that behaves in huge ways, by just targeting the right prospects, in the right geo, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per impression (paying for advertisements to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a disadvantage in Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they're searching since they have a real need. They tend to convert from web surfer to prospect at a greater rate, simply because they have a need that they must satisfy (finding legal help).

In contrast, an ad on Facebook might catch a person's attention. They may or may not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to discuss the services of our LI PPC advertising agency, our local ad agency in Suffolk, SEO advertising agency in Suffolk or remarketing companies on L.I.
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing spend truly will depend on the numbers.

Suppose Google mouse clicks are $14 and Facebook visitors are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your strategy, your offer, and how the marketplace responds to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our New York website design gurus, our graphic design experts on LI or our advertising consulting services in Nassau County contact us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an advertisement we test graphics, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our exceptional advertising campaign operations is the essential component in making the most of your advertising dollars with all internet marketing, but especially with Facebook.

Our lead gen company on Long Island and services of our paid ads ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063