Facebook & Social Media Advertising In Malverne Park Oaks

If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing and advertising will give you access to people In Malverne Park Oaks, with the interests and geo targeting you seek.

Obviously, everything comes at a price. You need to pay Facebook for the visitors you get. The concern becomes, will it be worth it?

Once you appear in front of people In Malverne Park Oaks, then what? It really depends on what you would like to accomplish. Are we driving visitors to your website? Are we looking to get people In Malverne Park Oaks to be fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Before starting your marketing campaign, we can help you to figure out precisely what you need to achieve.

Remember to speak with our website design company In Malverne Park Oaks to serve you to succeed. Professional designs from our website design agency help you and achieve results!

Reaching Your Prospects In Malverne Park Oaks on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Targeting those who have been to your site in the past (retargeting);
• Prospects that are fans of your page;
• Prospects who may have very similar pursuits (including other pages on Facebook);
• Potential customers who meet demographic criteria;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, salary, career, job title, area, hobbies and much more. These individuals end up part of an "audience" which may consist of many individuals. Facebook does not give us that list, but it will display our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Needed

The main benefit Facebook offers In Malverne Park Oaks is its ability to get to prospects that are not proactively searching for what you offer. This doesn't mean they will not be interested. It just means they are not proactively performing a search when they see your ad. However, they most likely were looking for something like what you provide quite recently.

The search engines like Google are restricted to individuals in fact searching. A prospect may be in the market for a lawyer, but if they aren't performing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting to Local Areas

• Are you an attorney? Medical professional? Home repair business? A restaurant or retailer?
• For any business who does business locally In Malverne Park Oaks Facebook is a great method to appear in front of your target audience.
• We can concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special offer on Mondays? We are able to do that.

The great thing about Facebook is the capacity to target. You can run a very small campaign that functions in huge ways, by merely targeting the right prospects, in the right geo, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad view (paying for advertisements to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a disadvantage in Facebook. Rather, the user is in some other state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they're browsing since they have a actual need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, simply because they have a need that they must fulfill (finding legal help).

In comparison, an ad on Facebook may capture a person's interest. They might or might not be actively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will discover next.

If you would like to talk about the services of our Suffolk County PPC advertising agency, our local ad agency, SEO professionals on LI or remarketing agency
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising budget truly depends on the numbers.

Suppose Google clicks are $12 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and the way the market responds to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our LI website design experts, our graphic design in New York or our marketing consulting services on Long Island contact us today.

Facebook Promotions Must Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an ad we test graphics, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our great advertising campaign management is the critical component in making the most of your advertising spend with all online marketing, but particularly with Facebook.

Our lead gen service in NY and services of our paid ads professionals in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063