Facebook & Social Media Advertising In Mamaroneck

If you are hoping to reach new prospects, Facebook must be in your playbook. Facebook and Social Media advertising will provide you with access to people In Mamaroneck, possessing the interests and geographic targeting you want.

Obviously, everything comes at a price. You need to pay Facebook for the traffic you receive. The question becomes, can it be worth the money?

When you reach people In Mamaroneck, then what? It truly depends on what you want to accomplish. Are we driving people to your web site? Are we trying to get people In Mamaroneck to become fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your campaign, we are able to help you to identify what it is that you really need to achieve.

Remember to meet with our website design experts In Mamaroneck to assist you to achieve results. Powerful designs created by our website design agency help you and achieve results!

Reaching Your Prospects In Mamaroneck on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Targeting those who have been to your site previously (retargeting);
• People that are fans of your page;
• Prospects who may have very similar passions (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, income, career, job title, location, hobbies and even more. These individuals become part of an "audience" which can include any number of people. Facebook doesn't provide us with that list, however it will display our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The main advantage Facebook offers In Mamaroneck is its ability to get to prospects that are not actively trying to find what you offer. This does not necessarily mean they won't be interested. It simply means they aren't actively performing a search when they see your ad. However, they most likely were seeking something such as what you offer very recently.

The search engines are restricted to individuals in fact searching. A prospect may be considering legal counsel, but if they are not performing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting into Local Market Places

• Are you an attorney? Doctor? Home repair business? A restaurant or retailer?
• For any business who conducts business locally In Mamaroneck Facebook is an excellent way to appear in front of your target audience.
• We can target your prospects in many ways.
• Only want to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Thursdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a very small campaign that behaves in huge ways, by just focusing on the correct prospects, in the right region, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad impression (paying for ads to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a challenge with Facebook. Rather, the user is in a different frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they are searching because they have a genuine need. They have a tendency to convert from surfer to qualified prospect at a greater rate, because they have a need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch a person's focus. They might or might not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn next.

If you would like to talk about the services of our Suffolk pay per click ad agency, our local advertising agency, search engine optimization ad agency or remarketing agencies on Long Island
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising dollars genuinely depends upon the numbers.

Suppose search engine clicks are $12 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and exactly how the market reacts to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our website design professionals, our graphic design services in NY or our advertising consulting services in Suffolk County call us today.

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is vital. Within an ad we test graphics, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our exceptional campaign management is the essential component in making the most of your advertising and marketing spend with all internet marketing, but particularly with Facebook.

Our lead generation company and services of our display ads consultants in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063