Facebook & Social Media Advertising In Mamaroneck

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Mamaroneck, with the interests and geography you want.

Obviously, everything comes at a price. You must pay Facebook for the targeted visitors you receive. The concern becomes, will it be worth the cost?

After you connect with people In Mamaroneck, then what? It genuinely depends on what you want to accomplish. Are we pushing visitors to your website? Are we trying to get people In Mamaroneck to become fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your campaign, we can help you to determine precisely what you need to achieve.

Remember to speak with our website design experts In Mamaroneck to serve your business to maximize results. Powerful designs designed by our website design experts will help and achieve results!

Reaching Your Prospects In Mamaroneck on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Concentrating on people who have visited your web site previously (retargeting);
• Individuals that are followers of your page;
• People who may have very similar passions (such as other pages on Facebook);
• Individuals who meet demographic considerations;
• People who are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, salary, profession, job title, location, interests and more. These individuals end up part of an "audience" which can consist of many individuals. Facebook does not provide us with that list, but it will present our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The main advantage Facebook offers In Mamaroneck is its capacity to get to prospects that are not actively trying to find what you offer. This does not necessarily mean they won't be interested. It simply means they are not proactively performing a search when they see your ad. However, they probably were seeking something such as what you offer very recently.

The search engines are limited to the people actually searching. A person may be interested in an attorney, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting into Regional Markets

• Are you an attorney? Medical professional? Home renovation business? A restaurant or merchant?
• For any business who does business regionally In Mamaroneck Facebook is a superb way to reach your audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small marketing campaign that functions in huge ways, simply by concentrating on the correct prospects, in the right geography, with the right message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad impression (spending money on ads to be presented, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there's a problem with Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they are searching because they have a true need. They have a tendency to convert from web surfer to prospect at a higher rate, since they have a need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch a person's interest. They might or might not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about next.

If you would like to discuss the services of our pay per click ad company, our local advertising agency, search engine optimization experts in NY or retargeting companies in Suffolk County
please contact our offices.

Whether Facebook is a "great deal" for your marketing budget really depends upon the numbers.

Suppose search engine mouse clicks are $10 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and exactly how the market reacts to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our LI web design agency, our graphic design in Nassau County or our online advertising consulting services contact us today.

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is vital. Within an ad we test images, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our exceptional marketing campaign management is the essential component in making the most of your marketing dollars with all online advertising, but particularly with Facebook.

Our lead generation company on LI and services of our display ads advertising agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063