Facebook & Social Media Advertising In Mamaroneck

If you are hoping to reach new prospects, Facebook must be in your playbook. Social Media and Facebook advertising will provide you with the means to access people In Mamaroneck, possessing the interests and geographic targeting you seek.

Obviously, everything comes at a cost. You must pay Facebook for the targeted visitors you receive. The question becomes, will it be worth the money?

Once you connect with people In Mamaroneck, then what? It truly depends on what you would like to achieve. Are we pushing people to your web site? Are we looking to get people In Mamaroneck to be fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Before starting your advertising campaign, we are able to help you to determine precisely what you really need to achieve.

Remember to let our website design company In Mamaroneck to aid you to maximize results. Exceptional designs created by our website design experts can help and drive results!

Reaching Your Prospects In Mamaroneck on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Targeting individuals who have visited your site before (retargeting);
• Potential customers that are fans of your page;
• Potential customers who have related passions (which include other pages on Facebook);
• Potential customers who meet demographic criteria;
• People that are already your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, income, career, job title, location, interests and more. These people end up part of an "audience" which can consist of many people. Facebook doesn't give us that list, however it will display our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The primary benefit Facebook offers In Mamaroneck is its capacity to appear in front of prospects who are not actively trying to find what you offer. This does not mean they won't be interested. It simply means they are not proactively conducting a search when they see your advertisement. However, they probably were looking for something similar to what you provide very recently.

The search engines like Google are restricted to the people in fact searching. A person may be considering legal counsel, but if they aren't performing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Local Markets

• Are you an attorney? Physician? Home renovation company? A restaurant or merchant?
• For any business who does business locally In Mamaroneck Facebook is a superb method to reach your target audience.
• We are able to concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special offer on Mondays? We can do that.

The great thing about Facebook is the capacity to target. You can operate a small advertising campaign that behaves in huge ways, by merely targeting the right prospects, in the right market, with the right message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per impression (paying for advertisements to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a downside to Facebook. Rather, the user is in a different frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they are searching because they have a real need. They tend to convert from web surfer to prospect at a higher rate, simply because they have a need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch someone's interest. They might or might not be actively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will discover below.

If you would like to discuss the services of our Nassau County pay per click ad agency, our local advertising consultants, SEO ad agency or retargeting companies in Nassau County
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing spend genuinely depends upon the numbers.

Suppose Google clicks are $12 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and the way the marketplace responds to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our website design agency, our graphic design experts or our marketing consulting services in New York call us today.

Facebook Promotions Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an ad we test images, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our exceptional marketing campaign operations is the essential component in making the most of your advertising dollars with all internet marketing, but particularly with Facebook.

Our lead generation service on Long Island and services of our display ads ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063