Facebook & Social Media Advertising In Manhasset

If you are trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook marketing will give you access to people In Manhasset, possessing the interests and geo targeting you want.

Of course, everything comes at a price. You need to pay Facebook for the targeted visitors you get. The concern becomes, will it be worth it?

When you reach people In Manhasset, then what? It really depends on what you would like to achieve. Are we pushing people to your site? Are we looking to get people In Manhasset to become fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Prior to launching your campaign, we are able to help you to identify what it is that you really need to accomplish.

Remember to speak with our website design agency In Manhasset to serve you to maximize results. Exceptional designs created by our website design experts help your business and secure results!

Reaching Your Prospects In Manhasset on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Concentrating on those who have been to your site previously (retargeting);
• Individuals who are enthusiasts of your page;
• Prospects who have related pursuits (such as other pages on Facebook);
• Individuals who meet demographic criteria;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, salary, profession, job title, location, passions and even more. These individuals end up part of an "audience" which can consist of any number of individuals. Facebook doesn't give us that list, however it will display our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The primary benefit Facebook offers In Manhasset is its capability to reach prospects that are not proactively searching for what you offer. This doesn't mean they won't be interested. It just means they are not proactively performing a search when they view your ad. However, they probably were hoping to find something such as what you provide quite recently.

The search engines like Google are restricted to the people in fact searching. A person may be considering a lawyer, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Getting to Local Niches

• Are you an attorney? Medical professional? Home repair business? A restaurant or store?
• For any organization who does business locally In Manhasset Facebook is a superb technique to appear in front of your target audience.
• We have the ability to focus on your prospects in numerous ways.
• Only want to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Thursdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a very small marketing campaign that functions in huge ways, by merely concentrating on the correct prospects, in the right geography, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per impression (paying for ads to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a problem with Facebook. Rather, the person is in some other mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they're browsing because they have a actual need. They tend to convert from web surfer to lead at a higher rate, simply because they have a current need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture someone's attention. They might or might not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our Nassau pay per click advertising company, our local advertising company in New York, search engine optimization advertising agency in Suffolk or remarketing agency on L.I.
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising spend genuinely depends upon the numbers.

Suppose search engine clicks are $12 and Facebook clicks are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your strategy, your offer, and exactly how the market responds to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our New York website design professionals, our graphic design experts in NY or our marketing consulting services in Suffolk contact us today.

Facebook Campaigns Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is critical. Within an ad we test graphics, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our exceptional marketing campaign management is the essential component in making the most of your marketing and advertising spend with all internet marketing, but particularly with Facebook.

Our lead generation in New York and services of our paid ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063