Facebook & Social Media Advertising In Manhasset

If you are trying to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Manhasset, possessing the interests and geo targeting you seek.

Of course, everything comes at a price. You need to pay Facebook for the visitors you receive. The question becomes, is it worth the money?

After you reach people In Manhasset, then what? It genuinely depends on what you want to achieve. Are we pushing visitors to your website? Are we trying to get people In Manhasset to become fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Before starting your campaign, we can help you to pinpoint precisely what you need to achieve.

Remember to let our website design company In Manhasset to help your business to maximize results. Quality designs created by our website design company help you and drive results!

Reaching Your Prospects In Manhasset on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your web site in the past (retargeting);
• Prospects who are followers of your page;
• Potential customers that have very similar pursuits (such as other pages on Facebook);
• Prospects who meet demographic considerations;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, income, profession, job title, area, interests and more. These people end up part of an "audience" which may include any number of people. Facebook doesn't provide us with that list, but it will show our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The main advantage Facebook offers In Manhasset is its ability to appear in front of prospects who are not actively looking for what you offer. This does not necessarily mean they will not be interested. It simply means they aren't proactively conducting a search when they see your advertisement. However, they most likely were seeking something such as what you offer quite recently.

The search engines like Google are limited to people actually searching. A person may be considering a lawyer, but if they are not performing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting into Regional Areas

• Are you an attorney? Doctor? Home repair company? A restaurant or store?
• For any business who does business locally In Manhasset Facebook is a superb technique to reach your target audience.
• We have the ability to focus on your prospects in several ways.
• Only want to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special on Wednesday? We are able to do that.

The beauty of Facebook is the ability to target. You can run a very small marketing campaign that functions in huge ways, simply by targeting the correct prospects, in the right region, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per impression (paying for ads to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a disadvantage in Facebook. Rather, the user is in a different frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they're searching since they have a real need. They tend to convert from web surfer to prospect at a higher rate, since they have a need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook might capture someone's focus. They might or might not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our Long Island pay per click ad agency, our local advertising experts in NY, SEO advertising agency in Nassau or retargeting agency on Long Island
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising budget genuinely will depend on the numbers.

Suppose search engine mouse clicks are $11 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and the way the market reacts to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk web site design gurus, our graphic design in Suffolk County or our advertising consulting services contact us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an ad we test graphics, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our exceptional advertising campaign operations is the crucial component in making the most of your advertising spend with all online marketing, but particularly with Facebook.

Our lead gen on L.I. and services of our display ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063