Facebook & Social Media Advertising In Manhasset

If you are hoping to find new prospects, Facebook must be in your playbook. Facebook and Social Media marketing will give you the means to access people In Manhasset, with the interests and geo targeting you want.

Of course, everything comes at a price. You need to pay Facebook for the visitors you get. The question becomes, can it be worth the cost?

When you appear in front of people In Manhasset, then what? It genuinely depends on what you want to achieve. Are we pushing people to your web site? Are we hoping to get people In Manhasset to become fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Before launching your campaign, we can help you to figure out what it is that you really need to accomplish.

Remember to let our website design company In Manhasset to serve your business to achieve real results. Powerful designs from our website design experts help your business and achieve results!

Reaching Your Prospects In Manhasset on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Concentrating on individuals who have been to your site in the past (retargeting);
• Potential customers who are enthusiasts of your page;
• People that have very similar interests (such as other pages on Facebook);
• Potential customers who meet demographic criteria;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, income, occupation, job title, location, pursuits and more. These people become part of an "audience" which can consist of any number of individuals. Facebook doesn't provide us with that list, but it will present our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The main benefit Facebook offers In Manhasset is its ability to reach prospects who are not proactively trying to find what you offer. This does not necessarily mean they will not be interested. It just means they aren't proactively performing a search when they view your ad. However, they most likely were hoping to find something such as what you offer very recently.

The search engines are restricted to the people in fact searching. A person may be considering legal counsel, but if they aren't doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Regional Market Places

• Are you an attorney? Medical professional? Home services business? A restaurant or store?
• For any organization who does business locally In Manhasset Facebook is an excellent technique to reach your target audience.
• We have the ability to concentrate on your prospects in several ways.
• Only want to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Thursdays? We can do that.

The great thing about Facebook is the capacity to target. You can operate a very small campaign that behaves in huge ways, by simply focusing on the correct prospects, in the right area, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad impression (spending money on ads to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a downside to Facebook. Rather, the person is in a different state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they are browsing because they have a actual need. They have a tendency to convert from web surfer to lead at a higher rate, since they have a need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook might catch someone's focus. They might or might not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our Suffolk County pay per click advertising agency, our local advertising professionals in Nassau County, SEO ad agency in New York or retargeting agency
please contact our offices.

Whether Facebook is a "great deal" for your advertising spend genuinely will depend on the numbers.

Suppose search engine clicks are $10 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and how the marketplace reacts to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our web site design experts, our graphic design or our marketing consulting services call us today.

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an advertisement we test graphics, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our outstanding advertising campaign management is the critical component in making the most of your marketing and advertising dollars with all online advertising, but particularly with Facebook.

Our lead generation service on Long Island and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063