Facebook & Social Media Advertising In Manhasset Hills

If you are trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook marketing will provide you with access to people In Manhasset Hills, having the interests and geo targeting you seek.

Of course, everything comes at a price. You must pay Facebook for the targeted visitors you receive. The question becomes, is it worth it?

After you appear in front of people In Manhasset Hills, then what? It genuinely depends on what you would like to accomplish. Are we pushing visitors to your site? Are we looking to get people In Manhasset Hills to become fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Before starting your marketing campaign, we can help you to determine precisely what you really need to accomplish.

Remember to allow our website design experts In Manhasset Hills to serve you to succeed. Great designs created by our website design experts drive success and drive results!

Reaching Your Prospects In Manhasset Hills on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have been to your web site before (retargeting);
• Potential customers who are followers of your page;
• Individuals that have very similar passions (such as other pages on Facebook);
• Prospects who meet demographic factors;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, salary, occupation, job title, area, interests and much more. These individuals become part of an "audience" which may include many people. Facebook does not provide us with that list, but it will show our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The primary benefit Facebook offers In Manhasset Hills is its capacity to reach prospects who are not proactively looking for what you offer. This does not mean they will not be interested. It simply means they aren't actively performing a search when they see your advertisement. However, they most likely were looking for something similar to what you offer very recently.

The search engines are restricted to people in fact searching. A person may be in the market for a lawyer, but if they aren't performing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Getting into Regional Niches

• Are you an attorney? Physician? Home repair business? A restaurant or merchant?
• For any company who does business regionally In Manhasset Hills Facebook is a great technique to reach your audience.
• We have the ability to concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special on Wednesday? We can do that.

The beauty of Facebook is the capacity to target. You can operate a very small campaign that behaves in huge ways, by just targeting the right prospects, in the right market, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad impression (spending money on ads to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a disadvantage in Facebook. Rather, the user is in some other state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they're searching since they have a true need. They tend to convert from web surfer to lead at a higher rate, since they have a current need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook may catch someone's attention. They might or might not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.

If you would like to talk about the services of our PPC ad agency, our local advertising professionals in Suffolk County, SEO ad agency on LI or remarketing agency in New York
please contact our offices.

Whether Facebook is a "great deal" for your advertising spend genuinely depends on the numbers.

Suppose Google mouse clicks are $10 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your campaign, your offer, and the way the market responds to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our Long Island web design gurus, our graphic design or our marketing consulting services call us today.

Facebook Strategies Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an advertisement we test pictures, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our outstanding campaign operations is the essential component in making the most of your advertising and marketing dollars with all online marketing, but particularly with Facebook.

Our lead generation service in Suffolk and services of our display advertising ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063