Facebook & Social Media Advertising In Manhasset Hills

If you're trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In Manhasset Hills, possessing the interests and geo targeting you seek.

Of course, everything comes at a price. You must pay Facebook for the visitors you receive. The question becomes, can it be worth the money?

When you reach people In Manhasset Hills, then what? It genuinely depends on what you would like to achieve. Are we driving people to your site? Are we trying to get people In Manhasset Hills to become fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Before starting your advertising campaign, we are able to help you to determine what it is that you need to accomplish.

Remember to speak with our website design company In Manhasset Hills to serve you to achieve real results. Great designs from our website design agency help your business and drive results!

Reaching Your Prospects In Manhasset Hills on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Focusing on those who have visited your site previously (retargeting);
• Potential customers who are followers of your page;
• Potential customers who may have similar passions (such as other pages on Facebook);
• People who meet demographic considerations;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, income, occupation, job title, area, interests and much more. These people become part of an "audience" which can consist of many individuals. Facebook does not provide us with that list, however it will present our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The primary benefit Facebook offers In Manhasset Hills is its capacity to reach prospects that are not actively looking for what you offer. This does not necessarily mean they won't have an interest. It just means they are not proactively performing a search when they view your ad. However, they probably were hoping to find something such as what you provide very recently.

The search engines like Google are restricted to the people in fact searching. A prospect may be considering an attorney, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Local Areas

• Are you a lawyer? Doctor? Home services business? A restaurant or merchant?
• For any organization who conducts business regionally In Manhasset Hills Facebook is an excellent method to appear in front of your target audience.
• We are able to focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special on Mondays? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a very small campaign that behaves in very big ways, simply by targeting the correct prospects, in the right area, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad impression (spending money on advertisements to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a downside to Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they're browsing because they have a actual need. They have a tendency to convert from web surfer to lead at a higher rate, simply because they have a need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture someone's interest. They might or might not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about next.

If you would like to talk about the services of our pay per click advertising consultants, our local ad agency, SEO ad agency in New York or retargeting campaign
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing dollars really depends upon the numbers.

Suppose Google clicks are $14 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and the way the marketplace responds to you. The "right answer" is to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk County web site design professionals, our graphic design services in Suffolk County or our marketing consulting services in Suffolk County contact us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an advertisement we test images, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our superb marketing campaign operations is the critical component in making the most of your advertising and marketing spend with all online advertising, but especially with Facebook.

Our lead generation and services of our display advertising advertising agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063