Facebook & Social Media Advertising In Manhattan

If you are trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook advertising will give you access to people In Manhattan, with the interests and geographic targeting you want.

Obviously, everything comes at a price. You do need to pay Facebook for the targeted visitors you get. The question becomes, will it be worth the cost?

Once you connect with people In Manhattan, then what? It really depends on what you want to accomplish. Are we driving visitors to your site? Are we looking to get people In Manhattan to be fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Before launching your campaign, we can help you to pinpoint precisely what you really need to accomplish.

Remember to call our website design company In Manhattan to aid you to achieve real results. Powerful designs developed by our website design company drive success and achieve results!

Reaching Your Prospects In Manhattan on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your site in the past (retargeting);
• People that are enthusiasts of your page;
• People who have very similar interests (such as other pages on Facebook);
• Individuals who meet demographic criteria;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, income, career, job title, location, hobbies and even more. These people become part of an "audience" which can include many individuals. Facebook does not give us that list, but it will show our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary benefit Facebook offers In Manhattan is its capacity to reach prospects that are not actively trying to find what you offer. This does not necessarily mean they will not have an interest. It simply means they are not proactively conducting a search when they see your ad. However, they most likely were looking for something similar to what you provide very recently.

The search engines like Google are limited to people actually searching. A prospect may be in the market for a lawyer, but if they are not doing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Getting into Local Niches

• Are you a lawyer? Medical professional? Home repair business? A restaurant or store?
• For any organization who conducts business regionally In Manhattan Facebook is a great technique to reach your target audience.
• We can concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in a few zip codes? No worries!
• Want to have a special on Thursdays? We can do that.

The appeal of Facebook is the capacity to target. You can run a very small campaign that functions in huge ways, by just focusing on the right prospects, in the right geo, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per impression (spending money on advertisements to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there's a problem with Facebook. Rather, the user is in a different mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they're browsing because they have a actual need. They tend to convert from web surfer to prospect at a greater rate, because they have a need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture a person's focus. They might or might not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to talk about the services of our pay per click ad company, our local advertising agency, SEO company in NY or retargeting agency
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising budget truly depends on the numbers.

Suppose Bing clicks are $10 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our New York web site design professionals, our graphic design or our advertising consulting services contact us today.

Facebook Strategies Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an advertisement we test graphics, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our great campaign management is the critical component in making the most of your marketing and advertising dollars with all internet advertising, but especially with Facebook.

Our lead gen and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063