Facebook & Social Media Advertising In Manorhaven

If you are trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing and advertising will give you access to people In Manorhaven, with the interests and geography you want.

Of course, everything comes at a price. You must pay Facebook for the targeted visitors you get. The concern becomes, is it worth the cost?

After you connect with people In Manorhaven, then what? It genuinely depends on what you would like to accomplish. Are we sending visitors to your web site? Are we hoping to get people In Manorhaven to be fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your advertising campaign, we can help you to pinpoint precisely what you need to accomplish.

Remember to reach out to our website design agency In Manorhaven to work with your business to succeed. Professional designs implemented by our website design experts can help and secure results!

Reaching Your Prospects In Manorhaven on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Concentrating on people who have been to your web site in the past (retargeting);
• Potential customers who are enthusiasts of your page;
• Prospects who may have very similar interests (including other pages on Facebook);
• Prospects who meet demographic factors;
• People who are currently your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, income, profession, job title, location, hobbies and more. These individuals end up part of an "audience" which may consist of many people. Facebook does not give us that list, however it will display our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The main advantage Facebook offers In Manorhaven is its ability to appear in front of prospects that are not actively searching for what you offer. This does not necessarily mean they will not have an interest. It just means they aren't proactively performing a search when they view your ad. However, they most likely were hoping to find something like what you provide very recently.

The search engines like Google are restricted to people in fact searching. A person may be considering an attorney, but if they are not performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Getting to Local Areas

• Are you a lawyer? Health care provider? Home repair company? A restaurant or store?
• For any business who conducts business locally In Manorhaven Facebook is a great method to reach your target audience.
• We are able to focus on your prospects in several ways.
• Only want to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special on Thursdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a small marketing campaign that functions in very big ways, by simply focusing on the right prospects, in the right region, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per ad view (spending money on ads to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a challenge with Facebook. Rather, the person is in some other frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they are browsing since they have a true need. They tend to convert from surfer to qualified prospect at a greater rate, since they have a need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook might catch a person's interest. They may or may not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our pay per click ad agency, our local ad agency on Long Island, SEO consultants on Long Island or remarketing campaign in Suffolk County
please contact our offices.

Whether Facebook is really a "great deal" for your marketing dollars genuinely depends upon the numbers.

Suppose search engine clicks are $14 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and the way the marketplace responds to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk web site design agency, our graphic design services on LI or our marketing consulting services contact us today.

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an advertisement we test graphics, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our exceptional marketing campaign operations is the essential component in making the most of your advertising dollars with all online marketing, but especially with Facebook.

Our lead gen in Suffolk and services of our display advertising advertising agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063