Facebook & Social Media Advertising In Manorhaven

If you're trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing and advertising will give you the means to access people In Manorhaven, possessing the interests and geographic targeting you want.

Obviously, everything comes at a cost. You must pay Facebook for the visitors you get. The concern becomes, can it be worth the cost?

After you reach people In Manorhaven, then what? It really depends on what you would like to accomplish. Are we driving people to your web site? Are we trying to get people In Manorhaven to be fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Prior to starting your advertising campaign, we are able to help you to pinpoint what it is that you need to achieve.

Remember to allow our website design company In Manorhaven to help your business to achieve results. Exceptional designs by our website design company can help and achieve results!

Reaching Your Prospects In Manorhaven on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Concentrating on those who have visited your website previously (retargeting);
• Prospects that are enthusiasts of your page;
• Potential customers who have similar interests (such as other pages on Facebook);
• People who meet demographic considerations;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, income, career, job title, location, hobbies and even more. These people become part of an "audience" which can consist of many people. Facebook does not provide us with that list, but it will present our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Needed

The main benefit Facebook offers In Manorhaven is its ability to reach prospects who are not proactively searching for what you offer. This does not mean they will not be interested. It just means they are not proactively conducting a search when they see your ad. However, they probably were looking for something like what you offer quite recently.

The search engines are limited to people in fact searching. A prospect may be considering legal counsel, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Getting to Regional Market Places

• Are you a lawyer? Medical professional? Home renovation business? A restaurant or retailer?
• For any business who conducts business locally In Manorhaven Facebook is a great way to appear in front of your audience.
• We have the ability to target your prospects in numerous ways.
• Only want to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special offer on Mondays? We are able to do that.

The beauty of Facebook is the ability to target. You can run a very small advertising campaign that functions in huge ways, by just focusing on the correct prospects, in the right area, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad impression (spending money on ads to be shown, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a problem with Facebook. Rather, the user is in some other mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they are browsing since they have a actual need. They have a tendency to convert from surfer to prospect at a higher rate, because they have a need that they must fulfill (finding legal help).

In contrast, an ad on Facebook might capture someone's attention. They may or may not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.

If you would like to discuss the services of our pay per click ad consultants, our local ad experts in Nassau, SEO ad agency in NY or remarketing agency
please contact our offices.

Whether Facebook is really a "great deal" for your marketing spend genuinely will depend on the numbers.

Suppose Bing mouse clicks are $12 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and exactly how the market reacts to you. The "right answer" would be to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Long Island website design professionals, our graphic design or our online advertising consulting services in NY contact us today.

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an advertisement we test graphics, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our great marketing campaign operations is the critical component in making the most of your advertising spend with all online marketing, but particularly with Facebook.

Our lead generation in NY and services of our display advertising professionals in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063