Facebook & Social Media Advertising In Manorville

If you are hoping to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising will provide you with the means to access people In Manorville, having the interests and geo targeting you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the visitors you receive. The concern becomes, will it be worth the money?

When you reach people In Manorville, then what? It genuinely depends on what you would like to achieve. Are we sending people to your site? Are we trying to get people In Manorville to be fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Before starting your advertising campaign, we can help you to figure out precisely what you need to achieve.

Remember to reach out to our website design agency In Manorville to serve your business to maximize results. Quality designs developed by our website design company drive success and drive results!

Reaching Your Prospects In Manorville on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have been to your website in the past (retargeting);
• People who are fans of your page;
• Individuals who may have related interests (which include other pages on Facebook);
• Individuals who meet demographic considerations;
• People that are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, salary, profession, job title, area, interests and more. These people become part of an "audience" which can consist of many individuals. Facebook doesn't give us that list, but it will present our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main benefit Facebook offers In Manorville is its capacity to appear in front of prospects that are not proactively trying to find what you offer. This does not mean they will not have an interest. It simply means they are not proactively performing a search when they see your advertisement. However, they probably were hoping to find something similar to what you offer quite recently.

The search engines like Google are restricted to individuals in fact searching. A person may be considering legal counsel, but if they are not performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Getting to Regional Niches

• Are you an attorney? Health care provider? Home renovation company? A restaurant or store?
• For any business who conducts business locally In Manorville Facebook is a superb way to reach your target audience.
• We have the ability to focus on your prospects in several ways.
• Only need to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Wednesday? We can do that.

The great thing about Facebook is the ability to target. You can run a very small marketing campaign that functions in very big ways, simply by targeting the right prospects, in the right market, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per impression (spending money on ads to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a disadvantage in Facebook. Rather, the person is in a different frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they are searching since they have a actual need. They tend to convert from web surfer to lead at a greater rate, because they have a need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook might capture someone's attention. They might or might not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our PPC ad consultants, our local advertising agency in New York, SEO company in Suffolk or retargeting agency
please contact our offices.

Whether Facebook is really a "great deal" for your marketing dollars genuinely depends on the numbers.

Suppose Google clicks are $11 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and the way the market responds to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our website design agency, our graphic design in Suffolk County or our advertising consulting services call us today.

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an advertisement we test pictures, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our great advertising campaign operations is the essential component in making the most of your advertising dollars with all internet marketing, but especially with Facebook.

Our lead generation in Nassau and services of our display ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063