Facebook & Social Media Advertising In Massapequa

If you are hoping to find new prospects, Facebook must be in your playbook. Social Media and Facebook marketing will give you the means to access people In Massapequa, possessing the interests and geographic targeting you seek.

Needless to say, everything comes at a price. You must pay Facebook for the targeted visitors you get. The concern becomes, can it be worth the money?

When you connect with people In Massapequa, then what? It really depends on what you would like to accomplish. Are we pushing visitors to your site? Are we trying to get people In Massapequa to become fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your campaign, we can help you to pinpoint what it is that you need to accomplish.

Remember to reach out to our website design agency In Massapequa to aid you to succeed. Powerful designs designed by our website design company drive success and achieve results!

Reaching Your Prospects In Massapequa on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have visited your web site previously (retargeting);
• Potential customers that are fans of your page;
• Potential customers who have very similar passions (including other pages on Facebook);
• Prospects who meet demographic considerations;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, salary, career, job title, location, passions and more. These people become part of an "audience" which can include many individuals. Facebook doesn't give us that list, however it will present our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary benefit Facebook offers In Massapequa is its capability to get to prospects who are not proactively searching for what you offer. This doesn't mean they won't be interested. It simply means they are not proactively performing a search when they view your advertisement. However, they probably were seeking something similar to what you offer very recently.

The search engines like Google are limited to individuals actually searching. A person may be interested in legal counsel, but if they are not performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting to Local Areas

• Are you an attorney? Health care provider? Home services business? A restaurant or retailer?
• For any company who conducts business regionally In Massapequa Facebook is an excellent way to appear in front of your audience.
• We have the ability to focus on your prospects in several ways.
• Only wish to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special on Mondays? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a very small advertising campaign that functions in huge ways, by just focusing on the right prospects, in the right market, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad impression (paying for advertisements to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a challenge with Facebook. Rather, an individual is in a different mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they're browsing since they have a real need. They have a tendency to convert from surfer to prospect at a higher rate, because they have a need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook might catch a person's focus. They may or may not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to discuss the services of our PPC advertising agency, our local advertising agency in Suffolk, search engine optimization consultants or remarketing campaign in Suffolk
please contact our offices.

Whether Facebook is really a "great deal" for your advertising budget genuinely will depend on the numbers.

Suppose Bing clicks are $12 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and the way the marketplace responds to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our NY website design agency, our graphic design or our online marketing consulting services in Suffolk County call us today.

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an ad we test images, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our outstanding advertising campaign management is the crucial component in making the most of your marketing dollars with all online advertising, but particularly with Facebook.

Our lead generation in Nassau County and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063