Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Massapequa
If you're trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media advertising will give you access to people In Massapequa, possessing the interests and geography you seek.
Obviously, everything comes at a price. You must pay Facebook for the targeted visitors you get. The question becomes, is it worth the money?
After you connect with people In Massapequa, then what? It genuinely depends on what you want to accomplish. Are we sending visitors to your web site? Are we trying to get people In Massapequa to become fans of your page to build "authority" status and brand reputation? Are we going for registrations?
Before launching your campaign, we can help you to identify what it is that you really need to accomplish.
Remember to allow our website design company In Massapequa to work with your business to achieve results. Excellent designs designed by our website design agency will help and secure results!
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Reaching Your Prospects In Massapequa on Facebook
There are lots of ways to appear in front of an "Audience" on Facebook:
- Focusing on people who have visited your web site in the past (retargeting);
- Individuals that are followers of your page;
- People that have related passions (which include other pages on Facebook);
- People who meet demographic criteria;
- Individuals that are already your customers;
- and the list goes on...
With Facebook, we are able to target individuals - by gender, age, income, profession, job title, area, passions and even more. These people end up part of an "audience" which may consist of any number of individuals. Facebook does not give us that list, but it will show our advertisements to people on that list that we have created.
We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.
Pluses and Minuses of Advertising on Social Media
Pro: Facebook's Edge Over Search Engines: No Search Required
The main benefit Facebook offers In Massapequa is its capacity to reach prospects that are not proactively trying to find what you offer. This doesn't mean they will not be interested. It just means they aren't actively conducting a search when they view your ad. However, they most likely were hoping to find something such as what you provide quite recently.
The search engines are restricted to people in fact searching. A prospect may be interested in legal counsel, but if they are not performing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.
Pro: Facebook is Ideal for Getting to Regional Market Places
- Are you an attorney? Physician? Home renovation company? A restaurant or retailer?
- For any business who conducts business locally In Massapequa Facebook is a great way to reach your audience.
- We can focus on your prospects in several ways.
- Only need to reach women 35-65 in three zip codes? No worries!
- Want to have a special offer on Thursdays? We can do that.
The great thing about Facebook is the capacity to target. You can operate a small advertising campaign that functions in huge ways, by merely concentrating on the right prospects, in the right market, with the appropriate message.
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Facebook Pricing is Lower, but So are Conversion Rates...
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In general, Facebook marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad view (paying for advertisements to be presented, rather than paying for clicks), that tends to cost less as well.
However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a challenge with Facebook. Rather, the user is in some other frame of mind.
Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they're browsing since they have a genuine need. They tend to convert from web surfer to prospect at a greater rate, simply because they have a need that they must fulfill (finding legal help).
In comparison, an advertisement on Facebook might catch someone's interest. They might or might not be proactively looking for a lawyer, but still have the need.
For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.
If you would like to discuss the services of our Suffolk PPC ad consultants, our local ad agency, SEO ad agency or retargeting campaign
please contact our offices.
So is Social Media Advertising a Good Deal?
Whether Facebook is really a "good deal" for your advertising spend truly depends on the numbers.
Suppose Bing mouse clicks are $14 and Facebook clicks are $1. Which of these is best? It depends.
- If 5% of Google actions convert, that's $200+ for a new customer.
- If 1% of Facebook visitors convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!
The point is... there is no "correct answer." It all depends on your campaign, your offer, and how the marketplace reacts to you. The "correct answer" is to test, adjust, and test again.
Just remember to have your visuals strong before launching ads like these. For info about our Suffolk web site design consultants, our graphic design on Long Island or our marketing consulting services in NY contact us today.
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Facebook Strategies Need To Be Maintained and Improved
Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an advertisement we test images, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.
Some changes can yield 2x-10x results, but until we test, you won't know. Our great advertising campaign management is the critical component in making the most of your advertising and marketing spend with all internet marketing, but especially with Facebook.
Our lead generation service in Nassau County and services of our display advertising consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063
Call Us to Discuss Your Marketing and Advertising In Massapequa and Facebook
Everyone's needs are very different, there are no absolute solutions.
Call our offices at (888) 420-0063, fill in the form below or follow this link to schedule a consultation . We're happy to talk about your business and needs, and see if there is a way we can help you successfully grow your business.