Facebook & Social Media Advertising In Massapequa Park

If you are trying to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Massapequa Park, having the interests and geography you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted traffic you receive. The question becomes, is it worth the cost?

Once you connect with people In Massapequa Park, then what? It really depends on what you would like to accomplish. Are we driving visitors to your website? Are we hoping to get people In Massapequa Park to become fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your marketing campaign, we can help you to figure out precisely what you really need to accomplish.

Remember to call our website design company In Massapequa Park to work with you to maximize results. Strong designs developed by our website design agency help you and achieve results!

Reaching Your Prospects In Massapequa Park on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Concentrating on those who have been to your web site before (retargeting);
• Potential customers who are followers of your page;
• Potential customers who have related pursuits (which include other pages on Facebook);
• People who meet demographic considerations;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, salary, profession, job title, area, interests and more. These people become part of an "audience" which may consist of any number of people. Facebook does not provide us with that list, but it will display our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The main advantage Facebook offers In Massapequa Park is its capability to appear in front of prospects who are not proactively looking for what you offer. This doesn't mean they won't have an interest. It simply means they are not proactively conducting a search when they view your ad. However, they most likely were looking for something such as what you offer quite recently.

The search engines are restricted to people in fact searching. A prospect may be interested in a lawyer, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Getting into Local Niches

• Are you a lawyer? Doctor? Home services company? A restaurant or store?
• For any company who does business regionally In Massapequa Park Facebook is a superb technique to reach your audience.
• We have the ability to focus on your prospects in many ways.
• Only wish to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Wednesday? We are able to do that.

The great thing about Facebook is the capacity to target. You can run a very small marketing campaign that behaves in huge ways, by merely concentrating on the right prospects, in the right location, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad view (paying for ads to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a downside to Facebook. Rather, an individual is in some other mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they're searching because they have a real need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, because they have a need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture a person's attention. They may or may not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover below.

If you would like to discuss the services of our Nassau PPC ad company, our local ad professionals, SEO experts in Nassau County or remarketing agencies in NY
please contact our offices.

Whether Facebook is a "great deal" for your advertising spend truly depends on the numbers.

Suppose Google mouse clicks are $14 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your campaign, your offer, and how the market responds to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our website design company, our graphic design in New York or our marketing consulting services call us today.

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is critical. Within an advertisement we test graphics, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our great advertising campaign operations is the crucial component in making the most of your marketing spend with all internet advertising, but particularly with Facebook.

Our lead generation and services of our paid media professionals go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063