Facebook & Social Media Advertising In Massapequa Park

If you are trying to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Massapequa Park, with the interests and geography you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the targeted traffic you get. The question becomes, will it be worth the money?

Once you appear in front of people In Massapequa Park, then what? It really depends on what you want to accomplish. Are we pushing visitors to your web site? Are we trying to get people In Massapequa Park to be fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your marketing campaign, we can help you to determine what it is that you need to achieve.

Remember to talk to our website design company In Massapequa Park to work with your business to achieve real results. Great designs from our website design experts help you and drive results!

Reaching Your Prospects In Massapequa Park on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Concentrating on people who have been to your site previously (retargeting);
• Prospects that are followers of your page;
• Prospects that have similar pursuits (such as other pages on Facebook);
• People who meet demographic factors;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, income, career, job title, area, hobbies and much more. These people end up part of an "audience" which may include many people. Facebook does not give us that list, but it will display our advertisements to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The primary advantage Facebook offers In Massapequa Park is its capability to reach prospects that are not actively looking for what you offer. This does not mean they will not have an interest. It just means they aren't proactively conducting a search when they see your ad. However, they most likely were looking for something similar to what you offer quite recently.

The search engines are limited to the people in fact searching. A prospect may be considering legal counsel, but if they are not performing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Getting into Local Markets

• Are you an attorney? Doctor? Home renovation business? A restaurant or merchant?
• For any organization who does business regionally In Massapequa Park Facebook is a great way to appear in front of your audience.
• We are able to concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Mondays? We can do that.

The great thing about Facebook is the capacity to target. You can operate a very small marketing campaign that behaves in huge ways, by just concentrating on the correct prospects, in the right market, with the right message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are opting to pay per ad view (spending money on ads to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a disadvantage in Facebook. Rather, the user is in a different frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they're browsing since they have a actual need. They have a tendency to convert from surfer to lead at a greater rate, because they have a current need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch someone's attention. They might or might not be actively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our Long Island PPC advertising company, our local advertising agency in Nassau, SEO ad agency or retargeting agencies on LI
please contact our offices.

Whether Facebook is really a "good deal" for your advertising budget genuinely depends upon the numbers.

Suppose Google clicks are $11 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and the way the marketplace reacts to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our web design consultants, our graphic design or our advertising consulting services in Suffolk call us today.

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an advertisement we test images, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our exceptional advertising campaign operations is the crucial component in making the most of your advertising dollars with all online marketing, but particularly with Facebook.

Our lead generation in Nassau and services of our display ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063