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Facebook & Social Media Advertising In Massapequa Park

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Massapequa Park

If you are trying to find new prospects, Facebook must be in your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In Massapequa Park, with the interests and geo targeting you seek.

Obviously, everything comes at a price. You need to pay Facebook for the traffic you get. The question becomes, is it worth the cost?

Once you reach people In Massapequa Park, then what? It really depends on what you want to achieve. Are we sending people to your website? Are we hoping to get people In Massapequa Park to become fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Before starting your marketing campaign, we are able to help you to pinpoint precisely what you really need to accomplish.

Remember to speak with our website design agency In Massapequa Park to help you to achieve real results. Excellent designs implemented by our website design company will help and achieve results!

Massapequa Park lead generation on Facebook
target your audience In Massapequa Park with Facebook

Reaching Your Prospects In Massapequa Park on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

  • Concentrating on individuals who have visited your web site before (retargeting);
  • People that are followers of your page;
  • People who have very similar passions (including other pages on Facebook);
  • Individuals who meet demographic considerations;
  • People that are currently your customers;
  • and the list goes on...

With Facebook, we will target individuals - by gender, age, salary, profession, job title, area, pursuits and much more. These individuals end up part of an "audience" which may include any number of individuals. Facebook does not provide us with that list, however it will display our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The main advantage Facebook offers In Massapequa Park is its ability to appear in front of prospects that are not proactively looking for what you offer. This doesn't mean they won't be interested. It simply means they aren't proactively conducting a search when they see your ad. However, they probably were seeking something similar to what you provide quite recently.

The search engines like Google are limited to individuals in fact searching. A prospect may be considering an attorney, but if they are not doing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting to Local Areas

  • Are you a lawyer? Medical professional? Home renovation business? A restaurant or merchant?
  • For any business who conducts business regionally In Massapequa Park Facebook is a great way to appear in front of your target audience.
  • We can target your prospects in many ways.
  • Only wish to reach women 35-65 in a couple of zip codes? Not a problem!
  • Want to have a special on Wednesday? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a very small advertising campaign that behaves in very big ways, by merely concentrating on the correct prospects, in the right location, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad impression (paying for advertisements to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a disadvantage in Facebook. Rather, the person is in some other frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they are searching since they have a true need. They have a tendency to convert from surfer to qualified prospect at a greater rate, since they have a need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook may catch a person's attention. They may or may not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our LI pay per click ad consultants, our local advertising agency in Nassau, SEO professionals in Suffolk County or retargeting campaign on Long Island
please contact our offices.

So is Facebook a Good Deal?

Whether Facebook is really a "great deal" for your marketing budget truly will depend on the numbers.

Suppose Google mouse clicks are $12 and Facebook clicks are $1. Which is best? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your strategy, your offer, and the way the marketplace reacts to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our website design agency, our graphic design companies or our online advertising consulting services contact us today.

facebook marketing strategy
social media marketing with facebook In Massapequa Park

Facebook Strategies Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is vital. Within an advertisement we test images, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our superb marketing campaign operations is the crucial component in making the most of your marketing dollars with all internet marketing, but particularly with Facebook.

Our lead generation service in Nassau and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063