Facebook & Social Media Advertising In Massapequa Park

If you're trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising will provide you with access to people In Massapequa Park, with the interests and geography you seek.

Obviously, everything comes at a cost. You must pay Facebook for the targeted visitors you get. The concern becomes, is it worth the money?

After you appear in front of people In Massapequa Park, then what? It genuinely depends on what you want to accomplish. Are we pushing people to your website? Are we looking to get people In Massapequa Park to be fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your campaign, we can help you to identify precisely what you really need to accomplish.

Remember to talk to our website design agency In Massapequa Park to aid your business to achieve real results. Powerful designs designed by our website design company will help and drive results!

Reaching Your Prospects In Massapequa Park on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Concentrating on those who have visited your web site before (retargeting);
• People that are followers of your page;
• Individuals who may have related pursuits (such as other pages on Facebook);
• Individuals who meet demographic factors;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, income, occupation, job title, area, interests and more. These individuals end up part of an "audience" which may include any number of people. Facebook does not give us that list, but it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary benefit Facebook offers In Massapequa Park is its ability to reach prospects that are not actively searching for what you offer. This does not necessarily mean they won't be interested. It simply means they are not actively conducting a search when they see your ad. However, they probably were seeking something like what you offer very recently.

The search engines are limited to individuals in fact searching. A prospect may be in the market for a lawyer, but if they are not performing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Local Markets

• Are you an attorney? Health care provider? Home renovation business? A restaurant or merchant?
• For any company who conducts business regionally In Massapequa Park Facebook is a superb way to reach your audience.
• We are able to concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special offer on Wednesday? We can do that.

The appeal of Facebook is the ability to target. You can run a small advertising campaign that functions in very big ways, by simply focusing on the correct prospects, in the right area, with the right message.

In general, Facebook marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per impression (paying for ads to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a disadvantage in Facebook. Rather, the person is in a different state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they're browsing because they have a actual need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, simply because they have a current need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook may capture someone's attention. They might or might not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our New York pay per click ad consultants, our local advertising agency in Suffolk, SEO company on Long Island or retargeting campaign in New York
please contact our offices.

Whether Facebook is a "great deal" for your marketing dollars really depends upon the numbers.

Suppose search engine mouse clicks are $12 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and exactly how the market responds to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Long Island web site design agency, our graphic design experts or our marketing consulting services in NY contact us today.

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is critical. Within an advertisement we test pictures, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our great marketing campaign management is the critical component in making the most of your advertising dollars with all online advertising, but especially with Facebook.

Our lead generation and services of our display advertising ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063