Facebook & Social Media Advertising In Massapequa Park

If you're trying to reach new prospects, Facebook must be in your playbook. Facebook and Social Media marketing will give you access to people In Massapequa Park, possessing the interests and geography you want.

Of course, everything comes at a price. You do need to pay Facebook for the visitors you receive. The concern becomes, is it worth the cost?

When you appear in front of people In Massapequa Park, then what? It genuinely depends on what you want to accomplish. Are we driving visitors to your site? Are we trying to get people In Massapequa Park to be fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Before launching your campaign, we are able to help you to figure out what it is that you really need to achieve.

Remember to let our website design company In Massapequa Park to serve your business to achieve results. Professional designs designed by our website design agency will help and drive results!

Reaching Your Prospects In Massapequa Park on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Targeting those who have visited your website in the past (retargeting);
• Individuals that are enthusiasts of your page;
• Potential customers that have similar passions (such as other pages on Facebook);
• Prospects who meet demographic criteria;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, salary, profession, job title, area, pursuits and even more. These individuals end up part of an "audience" which can consist of many people. Facebook doesn't provide us with that list, however it will display our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The main advantage Facebook offers In Massapequa Park is its ability to get to prospects that are not actively trying to find what you offer. This does not mean they won't be interested. It simply means they aren't proactively performing a search when they view your ad. However, they probably were hoping to find something similar to what you offer quite recently.

The search engines like Google are restricted to the people actually searching. A prospect may be considering a lawyer, but if they are not performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting to Local Areas

• Are you a lawyer? Health care provider? Home renovation business? A restaurant or retailer?
• For any business who conducts business locally In Massapequa Park Facebook is a great way to reach your target audience.
• We have the ability to concentrate on your prospects in several ways.
• Only want to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special offer on Thursdays? We are able to do that.

The great thing about Facebook is the ability to target. You can run a very small campaign that functions in huge ways, by just concentrating on the right prospects, in the right market, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad view (spending money on advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a challenge with Facebook. Rather, the user is in some other state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they are searching because they have a actual need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, since they have a need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook may catch someone's interest. They may or may not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about below.

If you would like to discuss the services of our LI pay per click ad company, our local advertising consultants, SEO ad agency or remarketing companies
please contact our offices.

Whether Facebook is really a "great deal" for your marketing budget genuinely depends on the numbers.

Suppose Google clicks are $11 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and the way the market responds to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau web design company, our graphic design experts in Nassau County or our advertising consulting services contact us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is vital. Within an advertisement we test images, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our exceptional advertising campaign management is the essential component in making the most of your marketing and advertising dollars with all internet advertising, but especially with Facebook.

Our lead generation service and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063