Facebook & Social Media Advertising In Mastic

If you are hoping to find new prospects, Facebook must be in your playbook. Social Media and Facebook marketing will give you the means to access people In Mastic, possessing the interests and geo targeting you want.

Obviously, everything comes at a price. You need to pay Facebook for the traffic you receive. The question becomes, can it be worth the money?

After you appear in front of people In Mastic, then what? It really depends on what you want to accomplish. Are we sending people to your site? Are we hoping to get people In Mastic to be fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Before starting your marketing campaign, we can help you to determine what it is that you really need to accomplish.

Remember to meet with our website design agency In Mastic to aid you to achieve real results. Effective designs from our website design experts will help and achieve results!

Reaching Your Prospects In Mastic on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have been to your web site before (retargeting);
• People who are enthusiasts of your page;
• Individuals who may have related interests (such as other pages on Facebook);
• Prospects who meet demographic criteria;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we are able to focus on people - by gender, age, income, profession, job title, area, passions and even more. These individuals become part of an "audience" which can consist of many individuals. Facebook does not provide us with that list, however it will present our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The main benefit Facebook offers In Mastic is its ability to get to prospects who are not proactively searching for what you offer. This doesn't mean they will not have an interest. It simply means they are not proactively performing a search when they view your ad. However, they probably were seeking something such as what you offer quite recently.

The search engines like Google are limited to the people actually searching. A prospect may be interested in legal counsel, but if they aren't performing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Out to Regional Areas

• Are you an attorney? Medical professional? Home services business? A restaurant or store?
• For any organization who conducts business locally In Mastic Facebook is a superb way to appear in front of your target audience.
• We can focus on your prospects in several ways.
• Only wish to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Thursdays? We can do that.

The great thing about Facebook is the capacity to target. You can run a very small marketing campaign that behaves in very big ways, by simply targeting the correct prospects, in the right location, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad impression (paying for ads to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a problem with Facebook. Rather, an individual is in some other mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they are searching because they have a true need. They have a tendency to convert from surfer to prospect at a greater rate, since they have a need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture someone's attention. They might or might not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next.

If you would like to discuss the services of our Long Island pay per click ad agency, our local advertising agency on LI, SEO ad agency or retargeting companies in Suffolk
please contact our offices.

Whether Facebook is really a "great deal" for your marketing budget truly depends on the numbers.

Suppose Bing clicks are $12 and Facebook clicks are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and the way the market responds to you. The "right answer" is to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau website design company, our graphic design or our online advertising consulting services contact us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an advertisement we test graphics, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our exceptional marketing campaign management is the essential component in making the most of your marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation service and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063