Facebook & Social Media Advertising In Mastic

If you are hoping to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In Mastic, with the interests and geographic targeting you seek.

Obviously, everything comes at a cost. You must pay Facebook for the targeted visitors you receive. The question becomes, can it be worth the cost?

Once you reach people In Mastic, then what? It genuinely depends on what you want to achieve. Are we pushing people to your website? Are we trying to get people In Mastic to be fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your advertising campaign, we can help you to identify precisely what you need to accomplish.

Remember to let our website design agency In Mastic to assist your business to maximize results. Great designs by our website design agency help your business and achieve results!

Reaching Your Prospects In Mastic on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Targeting people who have been to your web site previously (retargeting);
• People who are fans of your page;
• Individuals that have related pursuits (including other pages on Facebook);
• Prospects who meet demographic considerations;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, salary, profession, job title, area, pursuits and more. These people end up part of an "audience" which may include many people. Facebook does not give us that list, however it will present our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The main benefit Facebook offers In Mastic is its capacity to appear in front of prospects that are not actively looking for what you offer. This does not necessarily mean they will not be interested. It simply means they aren't actively conducting a search when they view your ad. However, they probably were hoping to find something like what you provide very recently.

The search engines like Google are limited to individuals actually searching. A prospect may be considering an attorney, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Getting into Local Niches

• Are you a lawyer? Doctor? Home services business? A restaurant or merchant?
• For any company who does business regionally In Mastic Facebook is an excellent technique to reach your audience.
• We can focus on your prospects in several ways.
• Only need to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a small marketing campaign that behaves in very big ways, simply by concentrating on the right prospects, in the right market, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad view (paying for advertisements to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there is a challenge with Facebook. Rather, the user is in a different frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they are browsing because they have a actual need. They tend to convert from surfer to lead at a higher rate, since they have a current need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook may catch someone's focus. They may or may not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to discuss the services of our NY pay per click ad agency, our local advertising company in Suffolk, search engine optimization ad agency in Nassau or retargeting agency
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising spend really will depend on the numbers.

Suppose search engine mouse clicks are $12 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and exactly how the marketplace responds to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Suffolk County website design consultants, our graphic design or our online marketing consulting services in NY contact us today.

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is vital. Within an ad we test graphics, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our great advertising campaign operations is the critical component in making the most of your marketing and advertising spend with all internet marketing, but particularly with Facebook.

Our lead generation and services of our display advertising ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063