Facebook & Social Media Advertising In Mastic Beach

If you are hoping to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing will provide you with the means to access people In Mastic Beach, having the interests and geographic targeting you want.

Needless to say, everything comes at a price. You need to pay Facebook for the visitors you receive. The concern becomes, can it be worth the money?

After you reach people In Mastic Beach, then what? It genuinely depends on what you would like to accomplish. Are we sending visitors to your site? Are we trying to get people In Mastic Beach to become fans of your page to create "authority" status and brand recognition? Are we going for registrations?

Before starting your marketing campaign, we are able to help you to determine what it is that you really need to accomplish.

Remember to talk to our website design agency In Mastic Beach to work with you to achieve results. Strong designs designed by our website design agency help your business and secure results!

Reaching Your Prospects In Mastic Beach on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Targeting individuals who have been to your website previously (retargeting);
• Prospects who are enthusiasts of your page;
• Prospects who have very similar interests (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, income, career, job title, location, passions and much more. These individuals end up part of an "audience" which may consist of many individuals. Facebook doesn't give us that list, but it will show our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The primary advantage Facebook offers In Mastic Beach is its capability to appear in front of prospects that are not proactively searching for what you offer. This doesn't mean they won't have an interest. It simply means they are not actively conducting a search when they see your advertisement. However, they probably were looking for something such as what you offer quite recently.

The search engines like Google are restricted to people actually searching. A person may be interested in legal counsel, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Reaching Local Areas

• Are you an attorney? Doctor? Home repair business? A restaurant or store?
• For any company who does business locally In Mastic Beach Facebook is a great technique to appear in front of your target audience.
• We are able to concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in three zip codes? No worries!
• Want to have a special offer on Mondays? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a very small marketing campaign that functions in very big ways, simply by targeting the right prospects, in the right geo, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad impression (paying for advertisements to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a disadvantage in Facebook. Rather, an individual is in some other mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they are browsing because they have a real need. They tend to convert from web surfer to qualified prospect at a greater rate, since they have a need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook may catch someone's focus. They may or may not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn about below.

If you would like to talk about the services of our Suffolk County pay per click ad agency, our local ad company in Suffolk, SEO ad agency in NY or retargeting campaign
please contact our offices.

Whether Facebook is a "good deal" for your advertising spend truly depends upon the numbers.

Suppose Bing clicks are $10 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and exactly how the marketplace responds to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our web site design experts, our graphic design companies or our marketing consulting services on L.I. call us today.

Facebook Strategies Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an ad we test pictures, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our superb campaign management is the crucial component in making the most of your marketing dollars with all internet advertising, but particularly with Facebook.

Our lead gen company in New York and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063