Facebook & Social Media Advertising In Mastic Beach

If you're trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising and marketing will give you access to people In Mastic Beach, having the interests and geo targeting you want.

Of course, everything comes at a price. You need to pay Facebook for the targeted visitors you get. The concern becomes, can it be worth the cost?

When you appear in front of people In Mastic Beach, then what? It truly depends on what you want to accomplish. Are we sending visitors to your website? Are we hoping to get people In Mastic Beach to become fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Before starting your advertising campaign, we are able to help you to determine what it is that you need to achieve.

Remember to speak with our website design agency In Mastic Beach to serve your business to maximize results. Great designs from our website design company help your business and drive results!

Reaching Your Prospects In Mastic Beach on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Concentrating on people who have visited your website previously (retargeting);
• People that are enthusiasts of your page;
• Prospects that have similar pursuits (such as other pages on Facebook);
• People who meet demographic considerations;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, income, career, job title, area, passions and even more. These people become part of an "audience" which can consist of any number of people. Facebook doesn't provide us with that list, but it will show our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main benefit Facebook offers In Mastic Beach is its ability to reach prospects that are not actively trying to find what you offer. This does not mean they will not have an interest. It simply means they aren't actively conducting a search when they see your advertisement. However, they probably were seeking something like what you offer quite recently.

The search engines like Google are restricted to people actually searching. A person may be considering legal counsel, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting into Regional Market Places

• Are you an attorney? Physician? Home renovation company? A restaurant or retailer?
• For any company who conducts business regionally In Mastic Beach Facebook is a superb method to reach your target audience.
• We have the ability to target your prospects in many ways.
• Only wish to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Tuesdays? We can do that.

The beauty of Facebook is the capacity to target. You can run a very small campaign that behaves in huge ways, by merely concentrating on the correct prospects, in the right market, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad view (spending money on advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a downside to Facebook. Rather, an individual is in a different state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they're searching because they have a actual need. They have a tendency to convert from surfer to lead at a greater rate, simply because they have a need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook might catch a person's focus. They may or may not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to talk about the services of our Suffolk County PPC advertising consultants, our local advertising agency in Nassau, SEO professionals or remarketing agencies in Suffolk
please contact our offices.

Whether Facebook is really a "good deal" for your marketing budget really depends upon the numbers.

Suppose Bing mouse clicks are $10 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and how the market responds to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk website design gurus, our graphic design services in Nassau County or our advertising consulting services in Suffolk contact us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an advertisement we test pictures, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our great marketing campaign management is the crucial component in making the most of your marketing and advertising dollars with all internet marketing, but especially with Facebook.

Our lead gen service in Suffolk and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063