Facebook & Social Media Advertising In Mastic Beach

If you are hoping to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising and marketing will give you access to people In Mastic Beach, possessing the interests and geography you seek.

Needless to say, everything comes at a cost. You need to pay Facebook for the targeted traffic you get. The concern becomes, can it be worth the money?

Once you appear in front of people In Mastic Beach, then what? It truly depends on what you want to accomplish. Are we pushing visitors to your site? Are we hoping to get people In Mastic Beach to be fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Before launching your marketing campaign, we can help you to figure out what it is that you really need to accomplish.

Remember to meet with our website design agency In Mastic Beach to aid your business to achieve real results. Great designs from our website design experts drive success and drive results!

Reaching Your Prospects In Mastic Beach on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have visited your website before (retargeting);
• Prospects that are followers of your page;
• Prospects who have very similar interests (including other pages on Facebook);
• Potential customers who meet demographic considerations;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, income, profession, job title, area, interests and more. These individuals end up part of an "audience" which may consist of many individuals. Facebook doesn't give us that list, however it will present our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Required

The main benefit Facebook offers In Mastic Beach is its capability to reach prospects that are not proactively trying to find what you offer. This doesn't mean they will not be interested. It simply means they aren't proactively performing a search when they see your advertisement. However, they probably were looking for something such as what you offer quite recently.

The search engines are restricted to individuals actually searching. A prospect may be interested in a lawyer, but if they are not performing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Local Niches

• Are you a lawyer? Physician? Home renovation company? A restaurant or merchant?
• For any company who does business locally In Mastic Beach Facebook is an excellent method to reach your target audience.
• We can focus on your prospects in many ways.
• Only need to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special on Thursdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a small advertising campaign that functions in huge ways, simply by targeting the right prospects, in the right area, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad view (spending money on ads to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there's a challenge with Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they're browsing because they have a actual need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, because they have a need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook might catch a person's focus. They may or may not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our NY pay per click advertising agency, our local advertising agency, SEO ad agency on Long Island or retargeting campaign on Long Island
please contact our offices.

Whether Facebook is really a "great deal" for your marketing dollars genuinely will depend on the numbers.

Suppose Google mouse clicks are $12 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your strategy, your offer, and exactly how the market responds to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk web site design gurus, our graphic design on Long Island or our advertising consulting services call us today.

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an advertisement we test pictures, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our outstanding marketing campaign management is the critical component in making the most of your marketing and advertising dollars with all internet marketing, but especially with Facebook.

Our lead gen service and services of our paid ads advertising agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063