Facebook & Social Media Advertising In Mastic Beach

If you're trying to find new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing will provide you with the means to access people In Mastic Beach, with the interests and geo targeting you want.

Of course, everything comes at a price. You need to pay Facebook for the traffic you receive. The concern becomes, can it be worth it?

When you reach people In Mastic Beach, then what? It truly depends on what you would like to achieve. Are we sending people to your web site? Are we looking to get people In Mastic Beach to become fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your campaign, we are able to help you to identify precisely what you need to achieve.

Remember to reach out to our website design experts In Mastic Beach to aid you to succeed. Exceptional designs developed by our website design company help you and secure results!

Reaching Your Prospects In Mastic Beach on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Targeting people who have been to your site before (retargeting);
• Individuals that are fans of your page;
• Individuals who have similar interests (which include other pages on Facebook);
• Individuals who meet demographic criteria;
• People that are currently your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, income, profession, job title, location, interests and more. These individuals end up part of an "audience" which can include many individuals. Facebook does not give us that list, however it will show our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The primary benefit Facebook offers In Mastic Beach is its capability to appear in front of prospects that are not actively looking for what you offer. This does not mean they won't have an interest. It simply means they are not actively performing a search when they see your ad. However, they probably were hoping to find something like what you offer very recently.

The search engines like Google are restricted to the people in fact searching. A person may be in the market for an attorney, but if they aren't doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Regional Market Places

• Are you a lawyer? Health care provider? Home services business? A restaurant or retailer?
• For any company who does business regionally In Mastic Beach Facebook is an excellent method to reach your target audience.
• We have the ability to focus on your prospects in many ways.
• Only need to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Mondays? We can do that.

The attractiveness of Facebook is the ability to target. You can run a small campaign that behaves in very big ways, by just concentrating on the correct prospects, in the right area, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are opting to pay per impression (spending money on advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a disadvantage in Facebook. Rather, the user is in a different mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they're searching because they have a actual need. They tend to convert from surfer to lead at a higher rate, because they have a need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch someone's focus. They may or may not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below.

If you would like to talk about the services of our LI pay per click advertising agency, our local ad agency on Long Island, SEO advertising agency in Nassau County or remarketing agency
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising dollars truly will depend on the numbers.

Suppose search engine mouse clicks are $11 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and how the market reacts to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our Long Island website design professionals, our graphic design experts or our marketing consulting services in NY contact us today.

Facebook Campaigns Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is critical. Within an ad we test images, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our superb advertising campaign operations is the critical component in making the most of your marketing and advertising dollars with all online marketing, but especially with Facebook.

Our lead gen company on L.I. and services of our display ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063