Facebook & Social Media Advertising In Matinecock

If you are hoping to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising and marketing will give you access to people In Matinecock, having the interests and geographic targeting you seek.

Obviously, everything comes at a price. You must pay Facebook for the targeted visitors you get. The concern becomes, will it be worth the cost?

Once you reach people In Matinecock, then what? It truly depends on what you want to achieve. Are we pushing people to your website? Are we hoping to get people In Matinecock to be fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your campaign, we can help you to determine precisely what you need to achieve.

Remember to talk to our website design company In Matinecock to aid your business to achieve real results. Great designs designed by our website design experts help your business and drive results!

Reaching Your Prospects In Matinecock on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Focusing on individuals who have been to your web site in the past (retargeting);
• Potential customers that are fans of your page;
• Potential customers who may have very similar passions (such as other pages on Facebook);
• Prospects who meet demographic criteria;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, income, career, job title, location, interests and even more. These people become part of an "audience" which may consist of many individuals. Facebook does not give us that list, however it will display our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The primary benefit Facebook offers In Matinecock is its ability to get to prospects that are not actively looking for what you offer. This does not necessarily mean they won't be interested. It simply means they aren't proactively performing a search when they view your ad. However, they probably were hoping to find something similar to what you provide very recently.

The search engines like Google are restricted to the people actually searching. A person may be considering a lawyer, but if they aren't performing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting into Local Areas

• Are you a lawyer? Medical professional? Home repair business? A restaurant or merchant?
• For any company who conducts business locally In Matinecock Facebook is an excellent method to reach your audience.
• We can concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Mondays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a small campaign that behaves in very big ways, simply by targeting the right prospects, in the right geography, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad impression (spending money on ads to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a challenge with Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they are searching since they have a actual need. They tend to convert from surfer to qualified prospect at a higher rate, because they have a current need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture someone's focus. They may or may not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover below.

If you would like to talk about the services of our pay per click advertising company, our local ad agency on LI, SEO ad agency on Long Island or retargeting campaign on Long Island
please contact our offices.

Whether Facebook is a "good deal" for your advertising budget really depends upon the numbers.

Suppose search engine mouse clicks are $11 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and how the market responds to you. The "right answer" would be to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk County website design agency, our graphic design experts in Suffolk County or our marketing consulting services in Suffolk County contact us today.

Facebook Strategies Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is vital. Within an advertisement we test graphics, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our great advertising campaign operations is the crucial component in making the most of your advertising dollars with all internet marketing, but particularly with Facebook.

Our lead generation service in Nassau County and services of our paid media ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063