Facebook & Social Media Advertising In Matinecock

If you're trying to reach new prospects, Facebook must be in your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In Matinecock, with the interests and geography you seek.

Of course, everything comes at a cost. You must pay Facebook for the targeted visitors you receive. The concern becomes, can it be worth the money?

Once you connect with people In Matinecock, then what? It truly depends on what you want to accomplish. Are we pushing visitors to your web site? Are we hoping to get people In Matinecock to be fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Before starting your advertising campaign, we can help you to figure out precisely what you need to achieve.

Remember to let our website design experts In Matinecock to assist your business to succeed. Quality designs implemented by our website design company will help and achieve results!

Reaching Your Prospects In Matinecock on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Focusing on people who have visited your site before (retargeting);
• Prospects that are enthusiasts of your page;
• Potential customers that have very similar pursuits (which include other pages on Facebook);
• People who meet demographic criteria;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, income, career, job title, location, hobbies and more. These individuals end up part of an "audience" which can include any number of individuals. Facebook does not give us that list, however it will show our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary advantage Facebook offers In Matinecock is its ability to get to prospects that are not proactively searching for what you offer. This doesn't mean they will not be interested. It just means they aren't proactively performing a search when they see your ad. However, they most likely were hoping to find something similar to what you provide quite recently.

The search engines are restricted to individuals actually searching. A person may be in the market for an attorney, but if they are not performing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Getting to Regional Areas

• Are you an attorney? Medical professional? Home repair company? A restaurant or store?
• For any company who conducts business locally In Matinecock Facebook is a superb technique to reach your audience.
• We can focus on your prospects in numerous ways.
• Only want to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Thursdays? We can do that.

The attractiveness of Facebook is the ability to target. You can run a very small campaign that behaves in huge ways, by simply concentrating on the right prospects, in the right geo, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per impression (paying for advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a disadvantage in Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they are browsing because they have a real need. They tend to convert from web surfer to prospect at a greater rate, because they have a need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook might catch a person's attention. They may or may not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to talk about the services of our Nassau PPC advertising company, our local advertising agency in Suffolk County, SEO company in Nassau or remarketing agencies in New York
please contact our offices.

Whether Facebook is really a "good deal" for your marketing dollars really depends upon the numbers.

Suppose Bing clicks are $12 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and how the marketplace responds to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our LI web design professionals, our graphic design companies or our marketing consulting services in New York call us today.

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an ad we test graphics, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our exceptional advertising campaign management is the critical component in making the most of your marketing and advertising dollars with all internet marketing, but especially with Facebook.

Our lead gen in Suffolk County and services of our display ads ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063