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Facebook & Social Media Advertising In Matinecock

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Matinecock

If you are hoping to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising will provide you with access to people In Matinecock, with the interests and geographic targeting you want.

Of course, everything comes at a cost. You do need to pay Facebook for the targeted traffic you get. The question becomes, can it be worth the cost?

Once you appear in front of people In Matinecock, then what? It truly depends on what you would like to achieve. Are we pushing people to your website? Are we looking to get people In Matinecock to become fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your marketing campaign, we can help you to determine what it is that you need to achieve.

Remember to engage our website design agency In Matinecock to help you to maximize results. Exceptional designs created by our website design agency can help and achieve results!

Matinecock lead generation on Facebook
target your audience In Matinecock with Facebook

Reaching Your Prospects In Matinecock on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

  • Targeting individuals who have been to your site in the past (retargeting);
  • Individuals who are enthusiasts of your page;
  • Potential customers who may have similar passions (including other pages on Facebook);
  • Individuals who meet demographic considerations;
  • Individuals that are currently your customers;
  • and the list goes on...

With Facebook, we will aim for people - by gender, age, salary, occupation, job title, area, interests and even more. These individuals end up part of an "audience" which may consist of any number of people. Facebook doesn't provide us with that list, however it will show our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary benefit Facebook offers In Matinecock is its capability to appear in front of prospects that are not actively looking for what you offer. This doesn't mean they won't have an interest. It just means they aren't actively performing a search when they view your ad. However, they most likely were looking for something such as what you offer quite recently.

The search engines like Google are limited to people in fact searching. A prospect may be interested in a lawyer, but if they aren't doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting to Regional Niches

  • Are you an attorney? Physician? Home services company? A restaurant or retailer?
  • For any business who does business regionally In Matinecock Facebook is an excellent method to reach your target audience.
  • We can target your prospects in numerous ways.
  • Only wish to reach women 35-65 in a few zip codes? Not an issue!
  • Want to have a special offer on Tuesdays? We can do that.

The appeal of Facebook is the ability to target. You can operate a very small marketing campaign that functions in very big ways, by just concentrating on the correct prospects, in the right geo, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per ad view (paying for ads to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a disadvantage in Facebook. Rather, an individual is in some other state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they're searching because they have a true need. They have a tendency to convert from surfer to lead at a higher rate, because they have a current need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture someone's interest. They might or might not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our Suffolk County PPC ad company, our local advertising company in New York, search engine optimization company or remarketing agencies on Long Island
please contact our offices.

So is Social Media Advertising a Good Deal?

Whether Facebook is really a "good deal" for your advertising dollars really depends on the numbers.

Suppose search engine mouse clicks are $11 and Facebook actions are $1. Which of these is better? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and the way the marketplace reacts to you. The "right answer" is to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau County web design company, our graphic design in Nassau County or our advertising consulting services in Nassau County call us today.

facebook marketing strategy
social media marketing with facebook In Matinecock

Facebook Promotions Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is critical. Within an ad we test images, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our superb marketing campaign operations is the crucial component in making the most of your marketing and advertising spend with all internet advertising, but especially with Facebook.

Our lead generation service in Nassau and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063