Facebook & Social Media Advertising In Mattituck

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing will provide you with access to people In Mattituck, possessing the interests and geography you seek.

Of course, everything comes at a cost. You need to pay Facebook for the targeted visitors you get. The question becomes, is it worth the cost?

Once you appear in front of people In Mattituck, then what? It really depends on what you want to accomplish. Are we pushing visitors to your site? Are we looking to get people In Mattituck to become fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Prior to launching your campaign, we can help you to pinpoint precisely what you really need to achieve.

Remember to meet with our website design company In Mattituck to serve your business to achieve results. Effective designs implemented by our website design experts drive success and secure results!

Reaching Your Prospects In Mattituck on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your web site in the past (retargeting);
• Potential customers who are fans of your page;
• Prospects that have related pursuits (such as other pages on Facebook);
• Potential customers who meet demographic criteria;
• People that are already your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, income, profession, job title, area, hobbies and even more. These individuals become part of an "audience" which may include any number of individuals. Facebook does not provide us with that list, however it will present our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Required

The primary advantage Facebook offers In Mattituck is its ability to get to prospects that are not actively looking for what you offer. This does not mean they won't be interested. It simply means they are not proactively conducting a search when they view your ad. However, they probably were looking for something similar to what you provide quite recently.

The search engines are limited to people in fact searching. A person may be considering legal counsel, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Getting into Regional Niches

• Are you a lawyer? Health care provider? Home repair business? A restaurant or merchant?
• For any organization who conducts business regionally In Mattituck Facebook is a superb method to appear in front of your audience.
• We have the ability to concentrate on your prospects in several ways.
• Only need to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special offer on Mondays? We can do that.

The great thing about Facebook is the ability to target. You can run a very small advertising campaign that functions in huge ways, by simply targeting the right prospects, in the right region, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are opting to pay per impression (spending money on ads to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a downside to Facebook. Rather, the user is in a different frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they are searching since they have a true need. They tend to convert from web surfer to qualified prospect at a greater rate, since they have a current need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook might capture a person's attention. They may or may not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our PPC advertising company, our local ad agency in New York, SEO ad agency or retargeting companies
please contact our offices.

Whether Facebook is really a "good deal" for your marketing budget really depends upon the numbers.

Suppose Google mouse clicks are $14 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and how the market reacts to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our New York web design experts, our graphic design on L.I. or our online advertising consulting services in Suffolk County call us today.

Facebook Campaigns Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an ad we test graphics, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our great advertising campaign operations is the crucial component in making the most of your advertising and marketing spend with all online advertising, but particularly with Facebook.

Our lead generation in New York and services of our paid ads professionals in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063