Facebook & Social Media Advertising In Mattituck

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising and marketing will give you access to people In Mattituck, having the interests and geo targeting you seek.

Needless to say, everything comes at a price. You do need to pay Facebook for the traffic you receive. The concern becomes, can it be worth it?

When you connect with people In Mattituck, then what? It truly depends on what you want to achieve. Are we sending people to your site? Are we looking to get people In Mattituck to be fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your advertising campaign, we can help you to determine what it is that you really need to accomplish.

Remember to allow our website design company In Mattituck to help your business to maximize results. Exceptional designs by our website design agency drive success and drive results!

Reaching Your Prospects In Mattituck on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Focusing on those who have visited your site in the past (retargeting);
• Prospects that are followers of your page;
• Individuals who may have similar interests (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, income, profession, job title, area, interests and even more. These people become part of an "audience" which may include many people. Facebook doesn't give us that list, but it will present our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main advantage Facebook offers In Mattituck is its capability to reach prospects who are not proactively trying to find what you offer. This does not necessarily mean they won't be interested. It just means they aren't proactively performing a search when they see your advertisement. However, they probably were seeking something similar to what you offer very recently.

The search engines like Google are restricted to the people in fact searching. A person may be in the market for an attorney, but if they are not doing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Out to Regional Market Places

• Are you an attorney? Doctor? Home renovation business? A restaurant or merchant?
• For any company who does business regionally In Mattituck Facebook is a superb technique to reach your target audience.
• We have the ability to concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special on Thursdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a small marketing campaign that functions in very big ways, by just focusing on the correct prospects, in the right geography, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad view (spending money on advertisements to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a challenge with Facebook. Rather, an individual is in some other frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they are browsing because they have a real need. They tend to convert from web surfer to qualified prospect at a greater rate, because they have a current need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook may catch someone's attention. They might or might not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our PPC advertising agency, our local advertising company, SEO advertising agency in Nassau County or remarketing agency
please contact our offices.

Whether Facebook is a "great deal" for your marketing dollars truly depends on the numbers.

Suppose search engine clicks are $10 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your advertising campaign, your offer, and exactly how the marketplace responds to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau website design agency, our graphic design experts in NY or our advertising consulting services contact us today.

Facebook Promotions Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an ad we test images, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our superb marketing campaign management is the crucial component in making the most of your marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation service and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063