Facebook & Social Media Advertising In Medford

If you are trying to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In Medford, with the interests and geo targeting you want.

Needless to say, everything comes at a price. You must pay Facebook for the targeted visitors you get. The concern becomes, is it worth the money?

Once you connect with people In Medford, then what? It genuinely depends on what you would like to achieve. Are we sending people to your site? Are we hoping to get people In Medford to become fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your campaign, we are able to help you to identify precisely what you really need to achieve.

Remember to talk to our website design agency In Medford to serve you to succeed. Effective designs by our website design company drive success and achieve results!

Reaching Your Prospects In Medford on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Focusing on those who have been to your web site in the past (retargeting);
• Individuals who are followers of your page;
• Prospects who may have similar pursuits (such as other pages on Facebook);
• People who meet demographic factors;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, salary, profession, job title, area, pursuits and much more. These people end up part of an "audience" which can include many individuals. Facebook does not give us that list, however it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The primary advantage Facebook offers In Medford is its capability to reach prospects that are not actively looking for what you offer. This doesn't mean they won't have an interest. It just means they are not actively conducting a search when they see your ad. However, they probably were looking for something like what you offer quite recently.

The search engines are limited to the people actually searching. A prospect may be in the market for legal counsel, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Reaching Local Market Places

• Are you an attorney? Medical professional? Home renovation company? A restaurant or merchant?
• For any business who conducts business locally In Medford Facebook is an excellent method to appear in front of your target audience.
• We have the ability to concentrate on your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special offer on Thursdays? We can do that.

The great thing about Facebook is the ability to target. You can run a small advertising campaign that functions in very big ways, by just concentrating on the right prospects, in the right market, with the appropriate message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad impression (paying for ads to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a challenge with Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they're browsing because they have a real need. They have a tendency to convert from surfer to qualified prospect at a higher rate, simply because they have a need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture a person's interest. They might or might not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our Suffolk PPC ad agency, our local advertising company in New York, search engine optimization ad agency in Suffolk County or retargeting agencies in New York
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising budget really will depend on the numbers.

Suppose search engine mouse clicks are $11 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and exactly how the market reacts to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our website design gurus, our graphic design services in Suffolk County or our advertising consulting services on Long Island contact us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an ad we test images, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our outstanding campaign management is the essential component in making the most of your advertising dollars with all internet marketing, but particularly with Facebook.

Our lead generation company in Nassau and services of our paid ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063