Facebook & Social Media Advertising In Medford

If you are hoping to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising and marketing will give you access to people In Medford, having the interests and geography you seek.

Needless to say, everything comes at a cost. You need to pay Facebook for the traffic you receive. The concern becomes, is it worth the money?

After you appear in front of people In Medford, then what? It genuinely depends on what you would like to accomplish. Are we driving visitors to your web site? Are we hoping to get people In Medford to be fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your campaign, we can help you to determine precisely what you need to achieve.

Remember to engage our website design company In Medford to assist you to achieve results. Powerful designs by our website design agency help your business and secure results!

Reaching Your Prospects In Medford on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your website before (retargeting);
• Individuals who are followers of your page;
• Prospects who have similar passions (including other pages on Facebook);
• Potential customers who meet demographic considerations;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, income, profession, job title, area, passions and much more. These individuals become part of an "audience" which may consist of any number of individuals. Facebook does not provide us with that list, but it will display our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Required

The main advantage Facebook offers In Medford is its capacity to appear in front of prospects that are not actively searching for what you offer. This does not mean they won't be interested. It simply means they are not proactively performing a search when they view your advertisement. However, they probably were looking for something similar to what you provide very recently.

The search engines like Google are limited to individuals in fact searching. A prospect may be considering a lawyer, but if they are not doing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Getting into Local Niches

• Are you an attorney? Doctor? Home services business? A restaurant or store?
• For any business who conducts business regionally In Medford Facebook is an excellent technique to reach your target audience.
• We are able to concentrate on your prospects in several ways.
• Only need to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Tuesdays? We can do that.

The appeal of Facebook is the ability to target. You can operate a very small marketing campaign that functions in huge ways, by just focusing on the right prospects, in the right geo, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad impression (paying for advertisements to be presented, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there's a challenge with Facebook. Rather, an individual is in a different state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they're browsing since they have a genuine need. They have a tendency to convert from surfer to qualified prospect at a higher rate, simply because they have a current need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook may capture someone's attention. They may or may not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will learn below.

If you would like to talk about the services of our Suffolk County PPC ad agency, our local advertising agency, search engine optimization ad agency on Long Island or remarketing agencies on Long Island
please contact our offices.

Whether Facebook is really a "good deal" for your advertising spend genuinely depends on the numbers.

Suppose search engine mouse clicks are $10 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your strategy, your offer, and how the marketplace reacts to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our website design consultants, our graphic design companies or our advertising consulting services call us today.

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is critical. Within an ad we test images, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our superb marketing campaign operations is the critical component in making the most of your advertising dollars with all internet marketing, but especially with Facebook.

Our lead generation company in NY and services of our display ads experts in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063